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Social Media Strategy
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Social Media Strategy

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Social Media Strategy Presentation Transcript

  • 1. By Megan DannaSOCIAL MEDIA 
 STRATEGY! Prepared for AMSTERDAM WORLDWIDE 3RD February 2011
  • 2. By Megan DannaWHAT IS SOCIAL MEDIA?!
  • 3. By Megan Danna SOCIAL MEDIA IS ACONVERSATION THATTAKES PLACE ONLINE!
  • 4. By Megan DannaSOCIAL MEDIA IS! CONSUMER-DRIVEN! TRANSPARENT! ENGAGING! INCLUSIVE! SINCERE!
  • 5. By Megan Danna HOW DO YOU JOIN THE CONVERSATION?!
  • 6. By Megan DannaSTEP ONEDEFINE YOUR GOALS"
  • 7. By Megan DannaKNOW YOURSELF"ASK QUESTIONSo  WHO ARE YOU & WHAT DO YOU WANT TO ACHIEVE?!o  WHO ARE YOUR TARGETS? ARE YOU REACHING THEM?!o  WHATʼS MISSING & HOW CAN SOCIAL MEDIA ! CONTRIBUTE TO YOUR OVERALL MISSION?!o  WHAT RESOURCES CAN YOU DEVOTE TO YOUR NEW ! SOCIAL MEDIA PLAN?!
  • 8. By Megan DannaNARROW YOUR FOCUS"SET SPECIFIC GOALSWHAT DO YOU WANT TO ACCOMPLISH THROUGHSOCIAL MEDIA? !o  BUILD RELATIONSHIPS?!o  RAISE AWARENESS?!o  INCREASE TRAFFIC?!o  INSPIRE ACTION?!
  • 9. By Megan DannaSTEP TWOLISTEN IN"
  • 10. By Megan DannaKNOW YOUR AUDIENCE"GET THE FULL PICTUREo  WHO ARE THEY…! IDENTIFY THEIR PERSONALITY, VALUES, ATTITUDES AND CONCERNS!o  WHERE ARE THEY…! TALKING, READING, WATCHING AND BUYING?!o  WHAT ARE THEY …! SAYING, ASKING AND SHARING?!
  • 11. By Megan DannaFIND OUT WHATʼS HAPPENING"MONITOR THE CONVERSATIONPAY ATTENTION TO…!o  MENTIONS OF YOUR COMPANY, BRAND AND ! PRODUCTS!o  COMPETITORSʼ BEST PRACTICES AND PITFALLS!o  ONLINE COMMUNITIES, BLOGS & NEWS RELATED TO ! YOUR PRODUCT MARKET!
  • 12. By Megan DannaSTEP THREEBUILD"
  • 13. By Megan DannaCARE FOR YOUR WEBSITE"STAY MODERN & RELEVANTo  KEEP NAVIGATION INTUITIVE AND CONSISTENT!o  AVOID THE “HARD SELL” AND MAKE REGISTRATION ! SIMPLE AND STREAMLINED!o  DESIGN FOR ALL SCREENS & BE MINDFUL OF ! “THUMBNAIL” APPEARANCE!o  CLEAR SPACE ON YOUR HOME PAGE FOR YOUR ! CURRENT SOCIAL MEDIA PROMOTION OR CREATE A ! DESIGNATED LANDING PAGE!
  • 14. By Megan DannaSELECT CHANNELS"CHOOSE MINDFULLYWHICH CHANNELS ARE BEST FOR:!o  YOUR GOALS!o  YOUR BRAND STORY!o  YOUR RESOURCES!o  YOUR TARGET MARKET!THEN, USE CHANNELS TO ENGAGE AND DRIVETRAFFIC TO CENTRAL WEBSITE “HUB”!
  • 15. STEP FOURENGAGE"
  • 16. By Megan DannaJOIN THE CONVERSATION"EMBRACE YOUR AUDIENCEo  ASK QUESTIONS!o  ANSWER QUESTIONS !o  START CONVERSATION !o  INSPIRE FEEDBACK!o  SPREAD EXPERTISE!o  CONNECT AUDIENCE WITH CONTENT!o  EMBRACE NEGATIVITY!
  • 17. By Megan DannaSPEAK WISELY"BE IN CONTROLo  PARTICIPATE WITH YOUR AUDIENCE!o  BE TRANSPARENT AND ADMIT MISTAKES!o  KEEP CONTENT TIMELY AND FREQUENT !o  STAY RELEVANT AND ADD VALUE!o  MAINTAIN A CONVERSATIONAL TONE!o  AVOID SPAMMING!
  • 18. By Megan DannaSTEP FIVELISTEN, ANALYZE & OPTIMIZE"
  • 19. By Megan DannaLISTEN CONTINUOUSLY"BE AWARE AND ALERTo  STAY TUNED-IN TO CONVERSATIONS AND ! COMPETITORS!o  MONITOR RESPONSE AND RECEPTION!o  KEEP ABREAST OF EMERGING SITES AND TRENDS!o  RE-EVALUATE STRATEGY AND TRIM WHERE ! NECESSARY!
  • 20. By Megan DannaOPTIMIZE YOUR ACTIVITY"SAVE TIME AND ENERGYUSE TOOLS TO HELP YOU...!o  UPDATE MULTIPLE SITES SIMULTANEOUSLY!o  SHARE IMAGES AND LINKS!o  MONITOR ACTIVITY AND REFERENCES!o  GATHER NEWS AND ARTICLES THROUGH RSS ! FEEDS!
  • 21. By Megan DannaANALYZE YOUR EFFECTIVENESS"UNDERSTAND WHAT’S HAPPENINGCONTINUOUSLY MEASURE...!o  REACH & FREQUENCY/TRAFFIC!o  YOUR INFLUENCE!o  AUDIENCE SENTIMENT!o  CONVERSATIONS & TRANSACTIONS!