Social Content - Content Strategy 101 #SFCS
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Social Content - Content Strategy 101 #SFCS

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Social content marketing 101 for content strategy. Presented at San Francisco Content Strategy MeetUp group.

Social content marketing 101 for content strategy. Presented at San Francisco Content Strategy MeetUp group.

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  • This presentation was fantastic Megan! Thanks so much for sharing it with the Meetup group last week.
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Social Content - Content Strategy 101 #SFCS Social Content - Content Strategy 101 #SFCS Presentation Transcript

  • Content Strategy 101 Social Content / Marketing
  • Hi. Sales Facebook Fans Megan Conley (@megconley) CEO & Founder
  • Social Content Sales Social media is a car Solutions Facebook Fans Content is the gas
  • A Symbiotic Relationship
  • Social Content Is A Journey Content is not the end. It’s the beginning.
  • Creating with Intention Your content is a catalyst – for what?
  • Walk a Mile in Your Audiences’ Shoes Ask yourself:  What’s important to the brand?  What’s important to my audience? Is my content:  Easy to share?  Easy to consume?  Valuable?  Engaging?
  • Variety – The Spice of Content Life Infographics Visual Graphics Sharable Graphics Interactive Media
  • Know Your Distribution Channels People (Relationships, B2C) • Information sharing; blogs, articles, news • Rich media; images, videos, presentations Perceptions (Information, B2B / B2C) • Information sharing; text focus • Limited media (images, video, etc) Pimping (Professional Connections, B2B) • Information sharing; blogs, articles, news • Limited media (images, video, etc) Passions (Interests & Hobbies, B2C) • Information sharing; blogs, articles, news, forums • Rich media; images, videos, presentations Pinning (Interests & Hobbies, B2C) • Highly visual – images, sharable graphics, infographics, video
  • Create content that comes alive
  • @megconley | @socltribe www.social-tribe.com Socialize Yourself