Social Content - Content Strategy 101 #SFCS

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Social content marketing 101 for content strategy. Presented at San Francisco Content Strategy MeetUp group.

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Social Content - Content Strategy 101 #SFCS

  1. 1. Content Strategy 101 Social Content / Marketing
  2. 2. Hi. Sales Facebook Fans Megan Conley (@megconley) CEO & Founder
  3. 3. Social Content Sales Social media is a car Solutions Facebook Fans Content is the gas
  4. 4. A Symbiotic Relationship
  5. 5. Social Content Is A Journey Content is not the end. It’s the beginning.
  6. 6. Creating with Intention Your content is a catalyst – for what?
  7. 7. Walk a Mile in Your Audiences’ Shoes Ask yourself:  What’s important to the brand?  What’s important to my audience? Is my content:  Easy to share?  Easy to consume?  Valuable?  Engaging?
  8. 8. Variety – The Spice of Content Life Infographics Visual Graphics Sharable Graphics Interactive Media
  9. 9. Know Your Distribution Channels People (Relationships, B2C) • Information sharing; blogs, articles, news • Rich media; images, videos, presentations Perceptions (Information, B2B / B2C) • Information sharing; text focus • Limited media (images, video, etc) Pimping (Professional Connections, B2B) • Information sharing; blogs, articles, news • Limited media (images, video, etc) Passions (Interests & Hobbies, B2C) • Information sharing; blogs, articles, news, forums • Rich media; images, videos, presentations Pinning (Interests & Hobbies, B2C) • Highly visual – images, sharable graphics, infographics, video
  10. 10. Create content that comes alive
  11. 11. @megconley | @socltribe www.social-tribe.com Socialize Yourself

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