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The Future of Learning Content Strategy #astdtk14
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The Future of Learning Content Strategy #astdtk14

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Presentation from ASTD's TechKnowledge conference, 2014. Slides are somewhat usele

Presentation from ASTD's TechKnowledge conference, 2014. Slides are somewhat usele

Published in: Technology, Education

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  • Explain my story
  • If you just keep making the stuff you have, it can always go in here
  • Explain Halvorson – what she’s known for and the contextDefined by Halvorson, for web marketing as, “planning for the creation, delivery, and governance of useful, usable content.” - See more at: http://www.uxmatters.com/mt/archives/2009/10/the-scoop-on-content-strategy-an-interview-with-kristina-halvorson.php#sthash.F4CEV1Nx.dpuf
  • Content needs to be separated from technology, it should be understandable by many systems and able to be easily reusedFocus on design, content and experiences.Technology, tools, and platforms come later. Trust me, if you really come up with something that can’t be done by something that already exists… you will be a millionaire.
  • If you just keep making the stuff you have, it can always go in here
  • Explain Halvorson – what she’s known for and the contextDefined by Halvorson, for web marketing as, “planning for the creation, delivery, and governance of useful, usable content.” - See more at: http://www.uxmatters.com/mt/archives/2009/10/the-scoop-on-content-strategy-an-interview-with-kristina-halvorson.php#sthash.F4CEV1Nx.dpuf
  • Get started, but digress into Banksy story. Talk about how people experience street art and the strategy that goes into some of these really amazing works. The drive to communicate to people where it will have the most impact on numbers of people and the subversiveness of it.
  • Explain Halvorson – what she’s known for and the context
  • Banksy
  • What do you have?How old is it? Is it still accurate?How much value does it provide to your users?Is it even worth listing that it exists here?
  • What do people actually need to know to do their jobs?Where do they work? Where do they need information?What formats or types of content do they have access to?Describe research methods…
  • What content should be created?What format(s)?Where will it be stored? Don’t find a tool and try to make your content fit into it, make your content what it needs to be and put it where people need to find it. If it’s a wiki, fine. If it’s a plain old html page, fine. Make it easy to find, search and share. Don’t build it into some proprietary system that you will forever be beholden to (see: your old LMS)Consider: Google Docs, Wordpress, Confluence, DozukiWhere and how will it be delivered?
  • Trimming the fat, weeding the garden. Make the audit worthwhile
  • Don’t make SCORM packages unless you have a distinct reason to. Making web standard friendly content is much more effective, will work better and last longer.Each piece should have considerations taken for AlignmentDiscretenessModularityGranularity
  • how do you intend to keep this organized and findable?
  • Tin Can is one wayThis is where an analytics tool can help if you just want to know about clicks: Google Analytics, PiwikWhat is working? What is not? Why?... go do some research.Are people finding the things they’re searching for?What are they sharing the most?
  • Tin Can is one wayThis is where an analytics tool can help if you just want to know about clicks: Google Analytics, PiwikWhat is working? What is not? Why?... go do some research.Are people finding the things they’re searching for?What are they sharing the most?
  • Tin Can is one wayThis is where an analytics tool can help if you just want to know about clicks: Google Analytics, PiwikWhat is working? What is not? Why?... go do some research.Are people finding the things they’re searching for?What are they sharing the most?
  • Tin Can is one wayThis is where an analytics tool can help if you just want to know about clicks: Google Analytics, PiwikWhat is working? What is not? Why?... go do some research.Are people finding the things they’re searching for?What are they sharing the most?
  • Transcript

    • 1. The Future of Learning Content Strategy Megan Bowe @meganbowe bit.ly/thatdeck
    • 2. A crossroad
    • 3. What are we trying to do? …prepare our organization to support people who don’t work there yet or people moving across knowledge areas.
    • 4. The new world
    • 5. We all should be a little excited. We are becoming more free to design experiences and content supporting them without the constraints of a specific technology.
    • 6. Why I’m talking about this. …and more. Along with the many technologies that support them.
    • 7. What’s your story? (discuss)
    • 8. What is content strategy, really? “Planning for the creation, delivery, and governance of useful, usable content.” - Kristina Halvorson
    • 9. Planning What content is needed? Why?
    • 10. Creation All of the making
    • 11. Delivery The medium is the message
    • 12. Governance What’s working?
    • 13. So, Learning Content Strategy…
    • 14. Audit
    • 15. Audit Tool bit.ly/thatspreadsheet
    • 16. Research
    • 17. Plan
    • 18. Curation
    • 19. Create and update
    • 20. Data Models, Tagging, Taxonomies …and folksonomies
    • 21. Governance …or lack there of.
    • 22. Governance Feedback loops
    • 23. A LRS? An analytics suite? Not sure? Open Source and free SAS platforms are a good way to start trying things
    • 24. Thank you! Megan Bowe @meganbowe meganbowe@gmail.com bit.ly/thatdeck bit.ly/thatspreadsheet

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