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PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution
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PRSA Int'l. Conf. 2010: PR & The Web 3.0 Revolution

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Social media is just the start of the transition away from push-based, one-way communications to a world of fully interactive, collaborative engagement between communicators, media, and influencers. …

Social media is just the start of the transition away from push-based, one-way communications to a world of fully interactive, collaborative engagement between communicators, media, and influencers. This presentation begins to examine how the semantic web will enable anyone to discover a greater number of experts and related opportunities on nearly any topic.

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Transcript

  • 1.
  • 2.
  • 3.
  • 4. in 1950<br />
  • 5. The changing media landscape<br />
  • 6.
  • 7.
  • 8.
  • 9. Remember Usenet?<br />
  • 10. 30,000 Usenet articles per day in 2001.<br />Remember Usenet?<br />Less than one minute ago via web<br />
  • 11. 4 million Tweets per hour in 2010.<br />30,000 Usenet articles per day in 2001.<br />Less than one minute ago via web<br />Remember Usenet?<br />Less than one minute ago via web<br />
  • 12.
  • 13.
  • 14. Every 2 days we create<br />more information<br />than we did from the dawn<br />of civilization to 2003.<br />
  • 15. New voices of authority <br />
  • 16.
  • 17. 24<br />press releases in 2009<br />
  • 18. 25,000<br />social media mentions this week <br />
  • 19. Lady Gaga has<br />6.5 million<br />followers<br />3.4 million<br />subscribers<br />2.3 million<br />viewers<br />
  • 20. Top 10 newspapers had declines in readership of 10% or more last year<br />
  • 21. During primetime, the average network seriesis watched by only 8%of available viewers<br />
  • 22. Among the affluent, magazine circulations are down 16% in the last year<br />
  • 23. 17% of householdshave DVRs…<br />
  • 24. Guess how many are skipping the commercials?<br />
  • 25. 35 milliondigital influencers using new media<br />1 million journalists using traditional media<br />
  • 26. Facebook now drives more web traffic than Google<br />
  • 27. The changing face of influence<br />
  • 28. 1 Trillionproduct & services impressions generated by advertisers<br />
  • 29. 500 Billionproduct & services impressions generated on social media<br />
  • 30.
  • 31. Direct-to-consumer has a new meaning<br />
  • 32. What’s a journalist? …I don’t really care. I can decide for my self whether a source of information is reliable.<br />Rob Hyndman<br />
  • 33. Now we seek the “news” that we want…From the sources and perspectives that we want…<br />
  • 34. We literally filterour view of the world.<br />
  • 35. Social platforms get specialized<br />Social platforms get specialized<br />
  • 36. 2009<br />“Listening platforms” emerge<br />
  • 37. 2009<br />Your company or client was everywhere in social media<br />
  • 38. 2009<br />You knew you had to monitor what was being said<br />
  • 39. 2009<br />As the volume of content increased, the cost to monitor it decreased<br />
  • 40. 2009<br />But how do you know what’s important and what’s just noise?<br />
  • 41. 2010<br />“Listening platforms” evolve<br />
  • 42. 2010<br />Only some social media activity really matters to your company or client<br />
  • 43. 2010<br />The key is to identify and monitor the important influencers<br />
  • 44. 2010<br />Now platforms let you separate the signals from the noise.<br />
  • 45. Technology Advancements<br /><ul><li>Bigger, better and more complete contact databases
  • 46. Real-time monitoring, text analysis, sentiment & reactions
  • 47. Measurement and analysis—in real time</li></li></ul><li>Get Ready for the Semantic Web<br />Tomorrow: a better way to do your job<br /><ul><li> Search engines get better at giving you what you want
  • 48. Open & closed systems
  • 49. Contextual search
  • 50. Natural language search
  • 51. You get smarter, faster
  • 52. Better sources
  • 53. Better background
  • 54. Quicker access to people</li></li></ul><li>
  • 55. 1. Know your influencers<br />
  • 56. 2. Cultivate relationshipsget your story out<br />
  • 57. 3. Embrace tools and technologies<br />
  • 58. 4. Learn to be fast<br />
  • 59. 5. Facilitate collaborationamong all participants<br />
  • 60. 6. Accept the blurring lines<br />
  • 61. Conclusion<br />

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