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Charleston 2010

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  • 1. THE THINGS THAT KEEP PUBLISHERS UP AT NIGHT
    Three Perspective on Patron-Driven Acquisition: Local, Consortial, and Publisher
    The Charleston Conference 2010
    Meg White
    Director, Technology Services
  • 2. DISCLAIMER(You know you are in trouble when a presentation starts with a disclaimer)
    I am not a publisher
    Rittenhouse represents more than 400 publishers
    My comments are based on comments and insights from some our most respected publishing partners
    Don’t shoot the messenger
    2
  • 3. The Question
    From a Publisher’s Perspective, what are the
    PROS and CONS of Patron-Driven Acquisition?
    3
  • 4. CONS
    • Lack of Consistency in Usage/Business Models
    Different platforms mean that we have different trigger events
    Wallet Share
    Library budgets may be used up rather quickly under this model, and if our content is not included we could stand to lose out
    Customer Ownership
    Could potentially impact direct sales to publisher sites/applications
    Sustainability?
    4
  • 5. More CONS
    Budget
    Libraries do not have unlimited budgets-a library must clearly define what they want to “expose”
    Tendency Toward the Lowest Common Denominator
    Is what users want really what they need? 
    Diminishes the Role of the Librarian
    5
  • 6. Pros
    Libraries only buy what they need
    All barriers for up-front purchasing requirements have been removed
    Concurrent usage can actually generate the sale of a second unit
    Collection managers can focus their efforts on creating a “curated collection” while patrons can actually access the titles they want/choose to use
    6
  • 7. More Pros
    Represents an additional revenue stream for publishers
    If managed correctly it means that library holdings will include content that users want and use, which could drive additional purchase of titles
    Could be a realistic way of solving the eBook ILL question
    7
  • 8. The Bottom Line
    The reality is that most publishers like it because we believe that given the choice, we will sell more of OUR titles instead of what the collection manager deems appropriate to buy from us.
    8
  • 9. Evidence to Support this Assertion
    Multiple studies
    Dillon, D, “eBooks The University of Texas Experience, Part 2”, Library Hi Tech 2001 19 (1):350-362
    Leff, B, Harper, Gm, “Reading Habits of Medical Clerks at One Medical School: Frequency, Usefulness, and Difficulties”, Acad Med. 2006 May;81(5):489-494
    Ugaz, A, Resnick, T, “Assessing Print and Electronic Use of Reference/Core Medical Textbooks”, J Med Libr Assoc. 2008 April; 96(2):145-147
    Frick’s Law of Diffusion
    9