Mc donaldiazation (1) revised


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Group 3 Presentation for Society and Social Issues Class Fall 2011

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Mc donaldiazation (1) revised

  1. 1. c Donaldiazation<br />Power point Presentation by Group 3<br />Maria Vargas<br />Illsse Rodriguez<br />Meagan Gonzalez<br />
  2. 2. Video-Introduction <br /><br />
  3. 3. Roots of McDonaldization<br /><ul><li>Dominance of
  4. 4. Efficiency
  5. 5. Process/Routine
  6. 6. Predictability
  7. 7. No surprises/No Change/No individualism
  8. 8. Calculability
  9. 9. Time=Money
  10. 10. Control
  11. 11. No option just guidelines or rules</li></ul>Max Weber <br />Rationalization Process (1900’s)<br />Bureaucracy<br />George Ritzer<br />McDonaldization (1993)<br />Fast Food Restaurants <br />
  12. 12. Dehumanizing <br />Control<br />Example: Recreation <br />Does not break routine<br />“Needless to say; the Holocaust represented the ultimate in the irrationality of rationality. After all what could be more dehumanizing than murdering millions of people in such a mechanical way.” –Yum! Brands 2006 National Report <br />The “Iron Cage” of Rationality <br />
  13. 13. Scientific Management <br />Assembly Line<br />Suburbs<br />Shopping Malls <br />Fast Food Restaurants <br />HIGHER PROFITS LOWER COSTS<br />Process of McDonaldization<br />
  14. 14. Negative and Positive Effects<br />Education<br />Healthcare<br />Effects <br />More goods and services available<br />Instantaneous acquiring of services<br />More affordable<br />Comfort<br />Controlled System <br />More innovations<br />
  15. 15. Against McDonaldization<br />McLibel Support Campaign <br />National Heart Savers Association<br />Slow Foods <br />Sprawl Busters <br />Local Protests <br />Resist corporate organizations<br />Choose quality <br />Stray from Routine <br />Be Individualistic <br />
  16. 16. Blogging-Connectivity<br />Major Demographics<br />Instantaneous <br />Conflicts Inflamed<br />Social Stand-Point<br />
  17. 17. Cultural Changes<br />General Contrast of Societies<br />Positive Examples of Cultural Change<br />Negative Example of China<br />Society At Large<br />
  18. 18. TNC-Transnational Corporations<br />Regulations on Global scale<br />Sometimes also coined as Coca-Colanization, or Americanization<br />Implementation and Enforcement of Regulations on Universal scale <br />Political Contrast<br />
  19. 19. Opposing Views of Countries<br />Stereotypes <br />Negative Aspects –Paranoia<br />Positive Interviews<br />Political Outlook<br />
  20. 20. McDonald’s is responsible for 90% of the countries new jobs.<br />Today it has about 28 thousand restaurants worldwide and opens almost 2 thousand each year.<br />1 out of 8 workers in the U.S. has at some point worked for McDonald’s.<br />Hires about one million people annually, more than any other company (private or public)<br />Largest buyer of beef, pork, and potatoes.<br />Largest retail owner in the world - Earns majority of profits from collecting rent.<br />Spends more money on advertising than any other brand.<br />A generation ago, ¾ of the money was used to buy food to prepare meals. Now, ½ the money is used to buy food, mainly at fast food restaurants.<br />Powerful symbol of America’s economy<br />
  21. 21. Have gained control of American agriculture<br />Farmers and ranchers are losing their independence and becoming hired hand for the giant business.<br />Immigrant worker injuries go unrecorded and uncompensated.<br />Control of American Agriculture <br />
  22. 22. Vast purchasing power because of demand<br />Have changed how cattle is raised, killed and processed. <br />Made a once highly skilled and highly paid job into the most dangerous job in the U.S.<br />Purchasing Power<br />
  23. 23. Presents itself as a local company aims to incorporate local taste and local dishes. ex. Curry potato pie in Hong Kong<br />The basic thinking behind fast food has become the operating system of today's retail economy, wiping out small businesses, obliterating regional differences, and spreading identical stores throughout the country like a self-replicating code<br />Local Companies <br />
  24. 24. What do you think about this movie clip?<br /><br />How do You think McDonaldization effects your everyday life?<br />What do You think are the positive and negative effects of McDonaldization to you as an individual?<br />Discussion Questions<br />
  25. 25. VideoMay191. (2007). Mcdonaldization [Web]. Retrieved from <br /><br />Ilsse’sReferences:<br />N.p.: Youtube, 2007. Web. 18 Sept. 2011. <>. <br />Ritzer, George. The McDonladization of Society 5. Los Angeles: Pine Forge Press, 2008. 23-201. Print. <br />Smart, Barry. Resisting McDonaldization. Thousand Oaks: Sage Publications, 1999. 93-95. Print. <br />Alfino, Mark, John S. Caputo, and Robin Wynyard. McDonaldization Revisited. Westport: Praeger, 1998. 23-203. Print. <br />Ritzer, G. (n.d.). The McDonaldization of Society (pp. 46-58). Retrieved September 25, 2011, from<br /> <br />Meg’s References<br /> <br />Salman, A. (2009). Regulating transnational corporations. Pakistan Daily, Retrieved from <br /><br /> <br />Buckman, R. (2003). Let them eat cheese. Far Eastern Economic Review, Retrieved from<br /> <br />Havrilesky, H. (2003). Besieged by "friends". Saigon, Retrieved from Buckman, R. (2003). Let them eat cheese. Far Eastern Economic Review, Retrieved from<br /> <br />Bennett, J. (2003). United press international. Saigon, Retrieved from <br /><br />References<br />
  26. 26. Maria’s References<br /> <br />APA:<br />Schlosser, E. (2001). Fast food nation. Boston: Houghton Mifflin. Retrieved from<br /> <br />Turner, B. S. (2007). McDonalization: Linearity and Liquidity in Consumer Cultures. American Behavioral Scientist 2003; 47; 137. doi: 10.1177/0002764203256180<br /> <br />Kolodko, G. W., Globalization and Its Impact on Economic Development ( 2006). TIGER - Transformation, Integration and Globalization Economic Research, Warsaw, Poland; University of Rochester - Department of Political Science. Retrieved from<br />Photos:<br />Clip Art Version 2010<br />Viklund, A. (Artist). (2008). International american companies in the arab world : signboards realia. [Web Photo]. Retrieved from <br />Becking, J. (Artist). (2010). Mcdonaldization of society by georgeritzer. [Web Photo]. Retrieved from <br />Find the (Photographer). (2011). Mcdonald's hamburger. [Web Graphic]. Retrieved from McDonald-s-Medium-French-Fries-vs-Burger-King-Hamburger-vs-Burger-King-French-Fries- medium-Salted <br />References Continued…<br />