The FRESH Conference case

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The FRESH conference 2013 was again the place to be for innovations in meeting design. This presentation shows a set of pictures, some statistics and other material that gives you an idea on what is happening there. The interaction with on-line participants, the amazing set, the many different meeting formats, the brain food buffets, the interaction on site, the mobile app, the co-creation, etc. The entire conference makes meeting planners and meeting designers experience all sorts of creative formats, innovative technology, new AV, etc. At the same time a revolutionary mix of meeting planners, meeting designers, facilitators, experts and suppliers on the content side of meetings and events mingle and meet in amazing conversation. Watch out for the Next FRESH conference. Where you can expect a focus on the professionals that influence meeting effectiveness: the Human tools in the Meeting Architects toolbox.
We are sharing the FRESH conference experience to show other eventprofs what solutions we found and applied... If you want to know more or book a presentation contact info@meetingsupport.org

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The FRESH Conference case

  1. 1. Case FRESH 13
  2. 2. key points of this presentation1.  Introduc+on,  some  stats  2.  Hybrid  and  social  media  3.  C  formats,  interac+on,  co  crea+on,  ...  4.  H  facilitators,  moderators,  ...  5.  A  music,  visual,  visual  stymulus,  ...  6.  T  Furniture,  AV,  produc+on,  ...  7.  TY  technology,  Mobile  App,  ...  8.  Next  steps  
  3. 3. Brand and marketing
  4. 4. Brand and marketing
  5. 5. Brand and marketing
  6. 6. INTRODUCTIONDes+na+on  and  venue  
  7. 7. CPCT
  8. 8. CPCT
  9. 9. CPCT
  10. 10. CPCT
  11. 11. cpct
  12. 12. CPCT
  13. 13. CPCT
  14. 14. Focus FRESH 13: theme
  15. 15. PARTICIPANTS
  16. 16. Some stats•  169  par+cipants  total  •  31  on  line  par+cipants  (18%)  •  95  planners/buyers  (69%)  •  18  countries  FRESH  13  planner  Category  Plin  (Indepent)  Plag  (Agency)  Plas  (associa+on)  Plor  (Corporate  
  17. 17. HOW WE BUILT FRESH13A CO-CREATIVE ADVENTURE
  18. 18. Podio
  19. 19. Synthetron
  20. 20. Session design
  21. 21. HYBRIDFRESH13,  the  most  Hybrid  event  in  the  Mee+ng  Industry    
  22. 22. HYBRID:ONLINE PARTICIPANTS•  31  registered  18%      1  in  5  •  21  paying    •  8%  of  the  registra+on  fee  total  was  from  on-­‐line  par+cipants  
  23. 23. HYBRID:on line Speakers
  24. 24. HYBRID:on line Speakers
  25. 25. HYBRID:on line Speakers
  26. 26. +10    -­‐8   F13  
  27. 27. HYBRID:on line Speakers
  28. 28. HYBRID:GOTO MEETING ROOM
  29. 29. HYBRID:GOTO MEETING ROOM
  30. 30. HYBRID:GOTO MEETING ROOM
  31. 31. HYBRID:On-site meets On-Line
  32. 32. HYBRID:On-site meets On-Line
  33. 33. HYBRID:Hybrid on line Moderator
  34. 34. HYBRID:Hybrid on line Moderator interviews
  35. 35. HYBRID:Hybrid Angel
  36. 36. HYBRID:Hybrid Angel
  37. 37. HYBRID: PAYMENT€  95,-­‐  
  38. 38. Webcast: Classic style
  39. 39. Webcast: TV style or TED style
  40. 40. HYBRID: PAYMENT IIOn  demand    Classic  Webcast:        h^p://klewel.com/conferences/fresh12/index.php?talkID=13    TV-­‐like  Opening  session:    h^ps://vimeo.com/59476445  
  41. 41. Recording / webcast Classic
  42. 42. Recording / webcast FRESH style
  43. 43. SOCIAL MEDIAFRESH13,  the  most  Hybrid  event  in  the  Mee+ng  Industry    
  44. 44. SOCIAL MEDIAFRESH13,  the  most  Hybrid  event  in  the  Mee+ng  Industry    
  45. 45. Social Media Guide
  46. 46. CHATTY: CONCEPTUAL
  47. 47. Danish with Ib
  48. 48. MEETING FORMATSsome examples from FRESH13
  49. 49. MEETING FORMATSThe Learning Carousel
  50. 50. MEETING FORMATSsome examples from FRESH13
  51. 51. The award forBest session design go’s to...
  52. 52. MEETING FORMATSreal contact techniques
  53. 53. MEETING FORMATSdramaCorps  and  reflec+on  
  54. 54. MEETING FORMATSdrama IIJudge  and  debate    
  55. 55. MEETING FORMATSBlind drawing
  56. 56. MEETING FORMATSsome examples from FRESH13Small  group  discussion  
  57. 57. MEETING FORMATSthe horse shoehorse  shoe  
  58. 58. MEETING FORMATSsome examples from FRESH13Pair  Share  
  59. 59. MEETING FORMATSsome examples from FRESH13Pair  share  
  60. 60. MEETING FORMATSsome examples from FRESH13Body  vo+ng,  Human  Spectrograph    
  61. 61. MEETING FORMATSsome examples from FRESH13body  vo+ng  
  62. 62. MEETING FORMATSsome examples from FRESH13
  63. 63. MEETING FORMATSsome examples from FRESH13
  64. 64. MEETING FORMATSsome examples from FRESH13
  65. 65. CHATTY: HUMAN TOOLSFRESH13,  the  most  Hybrid  event  in  the  Mee+ng  Industry    
  66. 66. People as tools
  67. 67. People as tools
  68. 68. People as tools
  69. 69. People as tools
  70. 70. People as tools
  71. 71. Improv theatre during dinner
  72. 72. 6 kinds of Human tools...•  ABCDEF  A  Architect:  Mee+ng  Architect    B  Builder:  technicians,  constructors,  AV  C  Communicators:  subject  experts,  writers  D  Designers:  theme,  produc+on,  presenta+on  E  Enter-­‐  Edu-­‐tainers:  actors,  clowns,  musicians      F  Facilitators:  facilitators,  moderators,  MCs  
  73. 73. CHATTY: ART TOOLSFRESH13,  the  most  Hybrid  event  in  the  Mee+ng  Industry    
  74. 74. Graphic Facilitation
  75. 75. Graphic Facilitation
  76. 76. Graphic Facilitation
  77. 77. Graphic Facilitation
  78. 78. CHATTY: TECHNICALFRESH13,  the  most  Hybrid  event  in  the  Mee+ng  Industry    
  79. 79. Furniture
  80. 80. Furniture
  81. 81. Furniture
  82. 82. Furniture
  83. 83. HYBRID:AV equipment
  84. 84. HYBRID:AV equipment
  85. 85. HYBRID:Hybrid equipment
  86. 86. PRODUCTION AND AV
  87. 87. PRODUCTION AND AV
  88. 88. PRODUCTION AND AV
  89. 89. PRODUCTION AND AV
  90. 90. PRODUCTION AND AV
  91. 91. PRODUCTION AND AV
  92. 92. CHATTY: TECHNOLOGYFRESH13,  the  most  Hybrid  event  in  the  Mee+ng  Industry    
  93. 93. PRODUCTION AND AV
  94. 94. The Mobile app
  95. 95. The Mobile app
  96. 96. Co-creation
  97. 97. Co-creation
  98. 98. Learning Carousel & Awards
  99. 99. some of the FRESH people
  100. 100. NEXT STEPS•  See  more  on  www.theFRESHconference.com    •  Linked  in  Group:  Mee+ng  Architecture  •  Book  ‘Mee+ng  Architecture’:  AMAZON    •  Knowledge  base  and  Toolbox  catalogue  www.mee+ngsupport.org    
  101. 101. Post ConferencePost event material•  Pictures:  h^p://www.flickr.com/photos/mee+ngarchitecture/sets/  •  Video:  h^ps://vimeo.com/channels/fresh  

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