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Lightning talk at Business of Software

by CrowdScanner on Mar 06, 2011

296 views

Technology influences how we interact: Things to think about to design it better. We run through social objects and how we can enrich the social potential of our physical spaces making them more likely...

Technology influences how we interact: Things to think about to design it better. We run through social objects and how we can enrich the social potential of our physical spaces making them more likely that serendipitous encounters will occur, face to face.

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social objects making connections talking to new people social spaces design business of software 2010 social potential networking

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today we are going to talk about social objects and social patterns and the weird and wonderful ways that we have conceived of over the years to create more sociable environments for us to gossip and connect and do business and meet partners. We are intrigued by social re-engineering. THe following is some of what we’ve learned from trying to force people to interact :) \n
2. Apparently, not so very long ago, we used to find it strange NOT to talk to each other on trains and buses and streetcars.\n\nUntil recent we developed a concept with a name - Civil inattention and it was no longer rude to ignore eachother.\n\n The design of the trains didnt help this phenomenon - they went ahead and presumed all brits want to be silent when travelling, and in 2002 due to space restrictions, they ripped all the seats put, and put them facing in odd antisocial directions. //Plus they gave us ipods to stick in our ears.\n\n
SO we started thinking about our social objects in real life - where are they? maybe newspapers or books - in holland on the train, girls and guys carry them so to start conversation based on common interests,... maybe a poster, or an art piece, a gig or comedian.. Maybe our clothes, or our objects that we carry that make us pop out and say - hey, is that a good book?\n\nSo maybe you are a hacker, and you are a businessman. I can see you have cool stickers , and I’m so excited about then, I ask you about them. richness and variety- to figure out she is into gaming as well\n\n
3. Theodore Zelidin wonders why they didnt try and FILTER US\n\nWouldnt it be great if we could go and learn languages in one part of the train... or if we wanted to just listen to music, go to another... \n\nI dont want to be sitting next to someone who hates talking, I dont want to be listetning to someones loud music, - I want someone who will start a conversation. \n\nAnd if you think about it, in life we have all these nifty ways to prefilter ourselves - events, clubs and societies, meet ups, ignites, speed dating etc. This could be a church group, a very large hackerspace, or we could be talking about pornography.\n\n
Its quite amazing if you think about it, our ideas are uniting us here today, dragging us to the same place - the amount of social potential in this room is baffling - for amazing unexpected consequences of people talking and sharing ideas, this is where innovation happens right?\n\nBut physical spaces arent all they’re cracked up to be. \n\nbecause we have a thing called the amigdala part of the lizard brain in charge of the FEAR of the unknown and the ambiguous. That is why my vision of you all is like this grey man!!!\n
Rationally we know that we need to meet weak ties - the more I meet, the more creative and innovative I am as an entrepreneur... but why does it feel a little bit like homework? Because My brain is wondering WHY I am talking to you. You are mostly strangers. I already have a full network of 150 people in my Dunbars number. What the hell am I doing here, when its more comfortable to talk to the people I already know. \n
We have another problem, we cant read eachothers minds. We are naturally dependent on our visual cues to see where we BELONG in this group, to figure out who to talk to next. Its about luck and chance.\n\n And after so much effort to get us into this physical space, together at the same time, traversing oceans and trains and money to get here... are we making the most of it? \n \n\n
So we started thinking about online hang outs and what they have in common. \nAnd if you think about it - they have virtual spaces instead of physical, we are still dragged together by our common desires or ideas. \n\nBut Online we have all these great social objects - we have photos on flickr to discuss and connect over, we have designs on dribbble to feel jealous about in unison, we have stackable problems and solutions to share our knowledge. Even world of warcraft, with the Massive Multiplayer online role playing game MMORPG\n
So is the world we are heading towards - where my visual cues in real life are so dull, that I prefer to interact with the world through a device. \n\nBut we know there are other ways. \n\n
So we had this idea - what if technology was more focused on social conversion rates. - and whats with all the blue logos;...\n\nSo we know that studies that shown that ALL THIS TECHNOLOGY that we have built is mostly used to keep in contact with the 5 or so people that we are closest to. \n\nSO HERE WE MEET PEOPLE OFFLINE FIRST.\n\nWe meet so many people offline, and we stay in contact online, and very few do we maintain OFFLINE connections with. \n\nonline here is just used to maintain contact until you meet again offline. \n---------\n\nextend this offlineness\n
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And these social objects, well they are becoming DULL and not explanatory enough - just because I like this book doesn’t mean I don’t like civil war histories. Just because I have crazy pants on, doesn’t mean I have nothing in common with someone with a suit. \n\nAs well as that, all are our devices look the same - sure you can have a cover, but what would make me stop - except when the ipads first came out. \n\nAnd what will happen when we all are reading from ipads? - how will I know who is the tabloid dummy; or the (arrows over their heads) intellectual financier? How will I know which girl is looking to get laid? :) \n
What if we had more rfid tags, and photobooths and bluetooth stuff and technology being used to connect in the here and now - with crowdscanner, we used our phone and a question as a social object.\n
Whats your social conversion rate?\n technology enables UNINTENDED CONSEQUENCES\n plan for randomness - people don’t have to... but they have the choice... and are provoked. \n Games require you to interact with people offline to win\n or you have a choice to do the offline or online way\n hackerspaces - because people need to be social\n www.crowdscanner.com\nPete Warden said: ‘Think about all of the people who pass each other in the street every day and never talk. There must be so many pairs who'd fall madly in love, or would write a symphony together, find the cure for cancer if they collaborated, or just become lifelong friends, but they never meet.’ So What can you build for, that increases the social potential, so much, that those people break through, overcome their brains fear, or their brains telling them that their social network is full, desire to stick within the people they already know - that the social object is so exciting that they push through and MEET eachother. we cannot abolish timidity altogether, but we can redirect fears, so that they stimulate generosity rather than paralysis...\ntogether we can create a Richer social fabric. \n\nCuriosity beats brain??\n\n

Lightning talk at Business of Software — Presentation Transcript

Galway Dublintechnology inﬂuences the way we interact: things to consider to design it better CrowdScanner.com
“before the development of buses, trains and streetcars in the19th century, people were quite unable to look at each other forminutes or hours at a time... without talking to each other” Simmel
socialobject
Ideas in Common Physical Space
absent tieweak tie strong tie
Ideas in Common Virtual Space
Ofﬂine Online
Ofﬂine Online Social Object Conversion Rate
Ofﬂine Social Object Online
socialpotential
A simple physical gesture-touchingsome tags together at the same time-is all it takes to create a connection
“I can only imagine how many wasted lives could be salvaged just by making the right connections.” Pete Warden x+y+z=54 z =14 x =27