How to Create Value Using All of Your Brain

Create Value using all of your brain

Value?

HyperClutter

Ideas
+
Execution

NOBODY is looking
for your solution
ME-Selfish Gene

We are Invisible
Bangalore India

Seth Godin’s - Meatball Sundae
http://Bud.tv

Are blenders BORING??

Approach
+
Attitude

Gladwell’s Blink – Thin slicing
Drs. Sheena Iyengar and Raymond Fisman

Priming
2 Groups
-
+
Bother
Disturb
Patient
Considerate

+ Never Interrupted over 10 minutes
- Interrupted after 5 minutes

MediaAnalyser Software & Research
9.8%

MediaAnalyser Software & Research
10.85%

Attention
Limited Processing

Visual Cortex – Occipital Lobe
Visual Cortex – Occipital lobe

Superior Colliculus – Midbrain Tectum

Inhibition of return
Prevents attention from returning to already
attended objects.
1st (100 – 300 milliseconds)
2nd (500 – 3000 milliseconds)

Processing
High Level Associations
Surface features
Deep Meaning
No Deep Meaning
Straight forward
Problem Solving
Spatial Processing
Syntactic Language
Truthful Literal
Patterns

Approach
+
Attitude

Staying really freakin
creative and innovative for the rest
of your life
(Tom Kelley - IDEO)

Think like a Traveller

Think like a traveller

Life is an Experiment

Attitude of Wisdom
Distrust
Status quo bias

Use ALL your Brain
Surface features
High Level Associations
Solve problems
No Deep Meaning
Deep Meaning
Truthful Literal
Patterns
Spatial Processing
Straight forward
Syntactic Language

Passion – Work and Play

Problem of value and being Invisible
Approach (if you understand humans or yourself, it will be easier)
+
Attitude (You will not waste too much time)
=
Remarkable
=
Change the world

No Sales pitches. Please

Sharing Ideas

Interesting People

meetforeal.com - ONE ‘R’
Can Game theory predict the Future?
How is a day in the Life of a Music Maker?
Understanding your chemical senses.
Design stuff for Humans – Look – Involve - Try
@amonter5
@meetforeal