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Air Malta at EIBTM 2013 - Stand E45
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Air Malta at EIBTM 2013 - Stand E45


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Air Malta presentation for EIBTM 2013 …

Air Malta presentation for EIBTM 2013

Contact Information
Level 2, SkyParks Business Centre Malta International Airport
Luqa LQA4000 Malta
+356 22999274 (p)

Published in: Travel, Business

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    • 1. The Air Malta Story Air Malta’s role as the standard bearer for the nation – Reflecting the colourful and diverse characteristics of the Maltese Archipelago
    • 2. Air Malta Destination airline • • • • Air Malta has a unique connection to Malta. Air Malta has an unrivalled knowledge among airlines of Malta as a destination. Air Malta is not a “legacy/network carrier” connecting many destinations to many destinations. Air Malta is not a “no-frills low-cost” airline offering nothing more than the cheapest seats to subsidised destinations. As a destination airline Air Malta will ensure that our customers are able to engage with the Malta experience from the moment they first consider visiting the Maltese islands, throughout their journey until the return home. 2
    • 3. Air Malta A standard bearer that is… 1. A benchmark for quality services and products 2. The preferred choice for future travellers who want to make the most of Malta 3. Inspiring – and reflects what is unique and great about Malta FutureBrand ® 3
    • 4. Air Malta Our positioning versus the competition 100% Malta. Air Malta is the authentic Maltese airline that is an ambassador, guide and broker for Malta. We create products, services and experiences that are competitive and profitable, and relevant to leisure and business customers who value the ‘Maltese difference.’ As the most innovative and commercial Maltese business, Air Malta leverages its asset base of customers, consumer data, infrastructure and capabilities to provide opportunities for investment and profit. FutureBrand ® 4
    • 5. Air Malta Our mission To deliver 100% on the Maltese difference we stand for and believe in. To become the standard bearer for Malta that supports the Maltese economy, people and culture via world class passenger service, operational excellence and commercial product innovation that inspires preference, trust and pride. FutureBrand ® 5
    • 6. Air Malta is…. FutureBrand ® A warm, friendly, reliable and unique airline brand and business made up of people who understand what today’s travellers want and who serve those travellers looking to make the most of Malta
    • 7. Air Malta is…. FutureBrand ® One of the world’s leading airline brands that successfully drives competitive advantage for its passengers, its employees, its partners and for the Maltese economy and community as a whole.
    • 8. Our Vision Flying the pride of Malta. FutureBrand ®