Trafficgenerationcafe.com: 5 Ways to Make Money with Email MarketingDocument Transcript
t raf f icgenerat ioncaf e.com http://www.trafficgenerationcafe.com/make-money-with-email-marketing/5 Ways to Make Money with Email MarketingI‘ve been hearing a lot of discussions lately as to whether buildingan email list is still a valid way to create more business and increaseincome.Sure everybody’s doing it these days.Sure many people will subscribe just to get your f reebie and willunsubscribe the f irst chance they get.Sure some subscribers will be unhappy with you no matter howmuch value you send them.BUT it’s my strong opinion that list building still works very well f orbuilding stronger relationships with your readers/subscribers,providing additional value to them, and yes, creating yet another income stream.As a matter of f act, I consider my list my biggest business asset I currently have.How to Build an Email List 101I build and stay in touch with my list with the help of Aweber email autoresponder system.It’s the very glue that holds my business together, allowing me to capture email addresses of my readers andstaying in touch with them through email broadcasts at any time.Why Aweber? Take a look at my full Aweber review.It’s always a great idea to of f er an incentive to your potential subscribers to join your list. In my case, I of f ermy f ree Bite-Size Traf f ic Hacks email series to those who join me.However, if you provide exceptional content, chances are your readers will join your list just to receive yourupdates without any “bait”.If you’d like to read more about my most valuable advice on how to build a responsive list, take a look at myhow to build an email list resource section.“Prelude” to Making Money with Email MarketingBef ore you can make any money with your existing or f uture list, you need to understand this: your subscribersare most likely completely f ed up with all the af f iliate nonsense they get in their inboxes on a daily basis.They don’t want to be sold to.BUT they DO want to buy.And they’ll be happy to buy f rom you, IF you show them that you are worthy of their attention.If you are on my list, then you already know how I do it: I personally send out an email to every new subscriberon my list opening the door f or them to introduce themselves.
Some respond, some don’t, but that’s not the point.Every single subscriber on my list knows that I am a living and breathing person and I am accessible.The size of your list is not nearly as important as your relationship with the people who entrusted you withtheir personal inf ormation.Some bloggers do very well with a small list. Some niches might require a much bigger list bef ore you startseeing any sizable benef its f rom it.Either way, you won’t make a dime if you treat your list like a cash cow.How to Make Money with Your ListNow that you A) started a list and B) provided them with value, it’s time to think about the ways you can makemoney with your newsletter.Remember: one size doesn’t f it all.Some or all of these strategies might work f or your niche, but then again, some won’t.The most important thing to remember when exploring ways to monetize your list is to make it RELEVANT toyour audience.You can’t sell a burger to a vegetarian!Let’s get down to business and see what ideas we can come up with (feel free to add your input in the commentsection):1. AFFILIATE OFFERSPersonally, I rarely email straight af f iliate of f ers. I hate getting them, so I hate sending them.The best way to introduce relevant af f iliate products is to do reviews on your blog or mention how you use theproducts f or your own business in a blog post and then send the link to the post to your list.2. SELL YOUR OWN PRODUCTSThis is something I am yet to do, but if you are ahead of me and already have a great product to of f er to yoursubscribers, then the best way to do it is by sending them valuable f ree content like reports, videos, etc, thenintroducing them to your product/training program.3. GET PAID TO SEND YOUR SUBSCRIBERS TO OTHER SITESSome companies will pay you to send your subscribers to their of f ers.For instance, you could make as much as $1 f or every person who ends up opting in to download a f ree reporton their site.4. SELL SPONSOR ADSFor example, you can add a paragraph to one of your emails that advertizes a particular sponsor of f er with alink to their website.You can charge anything f rom $100 and up, depending on the size of your list.
5. “THANK YOU” PAGEWhen a new subscriber joins your list, they are sent to a thank you page that generally would ask them tocheck their email and conf irm the subscription.Aweber of f ers some great choices f or pre-made thank you pages, including a pretty neat Smart Video ThankYou page, as well as an audio page.Both of those options are a great medium between a generic “Check your email” page and a custom page.Of course, you can also set up a custom thank you page, which is where this email marketing money makingopportunity comes in.The do this in Aweber, go under “Web Forms” tab, then select any one of your sign-up f orm and go to basicsettings.You’ll see a drop-down menu (see the image above) that allows you to add the URL to a custom Thank Youpage, which can be any af f iliate of f er you’d like to promote.Example of Successful List BuildingIf you are still on the f ence about list building and think “This works only for the big guys” or “It won’t work for myniche“, take a look at this post where I talk about how exactly I use my very small list to develop my business:How I Got on Ryan Deiss’ Leaderboard AND Won an IPad with a Tiny Email ListMarketing TakeawayMind you that just because I mentioned the monetizing strategies above, doesn’t mean that I use orrecommend all of them.My personal take is this: I consider my list too precious of a commodity to waste over a few dollars.So make your choices wisely.Start Your Own Email Marketing List for Only $1.00If you haven’t started building your list yet, let me tell you – you aremissing out big time.
My list is number one reason I make the money I make with this blog and have such a strong readership.Aweber is the best email autoresponder I have even used. And I am not the only one. Many A-list bloggers Iknow also use it f or their businesses. This segmentation f eature is just one tiny example of what you can doto improve your email marketing with Aweber.Aweber of f ers a $1 trial month f or all new customers. You’ll have access to all f eatures a paid account isentitled to: unlimited lists, email campaigns, automatic f ollow-ups, broadcasts, and many, many more.If af ter 30 days you don’t like them, just let them know and Aweber will give you your $1 back. Guaranteed.If you like this post and think it would be valuable to your f ollowers, share the ish out of it f or me, would you?