30 Minutes to Refine Your Website

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Simple, free techniques you can use to check on the performance of your website.

No technical knowledge required, just a desire to make the best of your online presence.

Published in: Technology, Business
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30 Minutes to Refine Your Website

  1. 1. 30 Minutes to RefineYour WebsitePaul RatcliffeRefined Practice, Online Brand Consultants
  2. 2. What’s it all about?• Simple, free techniques you can use to check on the performance of your website• No technical knowledge required, just a desire to make the best of your online presence
  3. 3. Who are we to talk?• Refined Practice, Online Brand Consultants• Small, international partnership• New company, years of experience – Web design – Graphic design – Online marketing & SEO – Content & video – Social media
  4. 4. 4 questions about your website• Can people find it?• If they find it, will they visit it?• When they visit it, can they use it?• When they use it, do they buy stuff?
  5. 5. Can people find it?• Does Google know what your website is about?• Google uses a number of signals to work out what your website offers• The quick tip: Check your headings!
  6. 6. +
  7. 7. Can people find it?• What does Google think about your website?• The detailed way to do it: Install Google Webmaster Tools• The quick tip: site:www.yoursite.co.uk
  8. 8. What’s wrong?• This can be caused by a lot of different things…• But the first place to check is the HTML code• The quick tip: View Page Source (ctrl + U on Firefox) Look for robots!
  9. 9. If they find it, will they visit it?• The quick tip: site:www.yoursite.co.uk• (yes, we know that’s the same tip as last time)
  10. 10. titlemeta description
  11. 11. GOOD BADAWFUL
  12. 12. If they visit it, can they use it?• Does the website work across all common browsers and platforms?• The quick tip: www.browserstack.com• Free trial, plus paid options
  13. 13. Firefox (with Flash)
  14. 14. iPad
  15. 15. For a company website 5% or more of your visitors are likely to be from Internet Explorer 6 & 7
  16. 16. When they use it,do they buy stuff?• Do you know how many people visit your site? And how many of those buy?• The quick(ish) tip: Google Analytics is free, and easy to set up* * Beware the cookie law!
  17. 17. Want more? Why not take advantage of our £250 website audit to help identify issues with your site www.refinedpractice.com

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