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Socmed101bcbea

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Socmed101bcbea Socmed101bcbea Presentation Transcript

  • Social Media marketing
  • The Tools You Need to Know
  • Facebook 800 million users People on Facebook1 More than 800 million active users2 More than 50% of our active users log on to Facebook in any given day3 Average user has 130 friendsActivity on Facebook1 More than 900 million objects that people interact with (pages, groups, events and community pages)2 Average user is connected to 80 community pages, groups and events3 On average, more than 250 million photos are uploaded per dayGlobal Reach1 More than 70 languages available on the site2 More than 75% of users are outside of the United States3 Over 300,000 users helped translate the site through the translations applicationPlatform1 On average, people on Facebook install apps more than 20 million times every day2 Every month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websites3 More than 7 million apps and websites are integrated with FacebookMobile1 More than 350 million active users currently access Facebook through their mobile devices
  • LinkedIn Worldwide Membership 120 million users • 120m+ professionals around the world as of August 4, 2011 • 26m+ members in Europe • 6m+ members in the UK • 2m+ members in France • 2m+ members in the Netherlands • 2m+ members in Italy • 2m+ members in the DACH region (Germany, Austria and Switzerland) • 1m+ members in Spain • 1m+ members in Belgium • 12m+ members in India • 4m+ members in Canada • 4m+ members in Brazil • 2m+ members in Australia • As of June 30, 2011 (the end of the second quarter), LinkedIn counts more than 6.5 million students and 9 million recent college graduates* around the world as members (*LinkedIn defines recent graduates as members who graduated between 2008 and 2011)LinkedIn and Business • As of June 30, 2011 (the end of the second quarter), LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 75 of the Fortune 100 companies. • More than 2 million companies have LinkedIn Company Pages. • LinkedIn represents a valuable demographic for marketers with an affluent & influential membership. • Thousands of developers are using LinkedIn APIs to create innovative tools and services for professionals.
  • Twitter over 200 million users Twitter reached 1 billion tweets in 3 years, 2 months and 1 day. Now Twitter users send 1 billion tweets per week.1 One year ago, users sent an average of 50 million tweets per day. Today, that average is 140 million. And the number is growing: There were 177 million tweets sent out last Friday on March 11, 2011.2 At the start of this year, Twitter users in Japan set the tweets per second record at 6,939 tweets per second, 4 seconds after midnight in Japan on New Year’s Day.3 The average number of accounts created per day is 460,000. Over half a million (572,000) accounts were created this past Saturday, March 12, 2011.4 There has been a 182% increase in Twitter mobile users this past year.5 And of course, Twitter itself has grown from 8 employees in January 2008 to 400 employees today.
  • Listen
  • Talk
  • Share
  • Engage
  • Embrace
  • Encourage
  • Guerilla Social Media