Your SlideShare is downloading. ×
0
Economy
#Sharing
(and real promises behind a collaborative and shared economy)
the buzzword of the moment
Simone Cicero
me...
Founder
Blogger and Editor
Core Member
Event Chairman
Int.l Branches Chair
future is
a bit of history
picture credits: Seagle
1983 1991
2001
2006
Digging deep into
the promises of
Internet mediated
mass collaboration
2007
Anticipating much of
the new approaches to
consumption and
ownership
2008
picture credits: Cidsoe
picture credits: Images Money
2009“challenged the
conventional wisdom
that common property
is poorly managed and
should be either
regulated by central
a...
In the meantime: Social Networks
Chris Anderson
2010
First to explain the
collaborative
consumption trend
in details
Getting mainstream in business thinking
OuiShare Fest, 2nd-4th May
A grassroot, emerging stewardship movement
picture credits: stefanoborghi.com
main
motivations3
From Altimeter’s The Collaborative Economy
http://www.altimetergroup.com/research/reports/collaborative-economy
A rising friction
between capital
and society
Disownership
Pervasive
Internet
Keynote 2012
“We're just increasing our
humanness and our ability to
connect with each other, regardless
of geography”
Amb...
“you cannot ignore the growth of social media,
which will be ruthless to businesses that are
judged to be making the world...
Rational Benefits
1. Financial – saves me money
2. Environmental – is good for the environment
3. Lifestyle – provides me ...
Source: Campbell Mithun research
Emotional Benefits
1. Generosity – I can help myself and others
2. Community – I'm valued...
fundamental
aspects4
consumption
“collaborative consumption
describes the shift in consumer
values from ownership to access.
Together, entire communities a...
“collaborative consumption
describes the shift in consumer
values from ownership to access.
Together, entire communities a...
“The new status symbol isn’t
what you own - it’s what you’re
smart enough not to own.”
Airbnb
Rent a Room renting
Airbnb.com
11/10/2013
2008
11/10/2013
2010
11/10/2013
2012
“Earn up to $1000 a month renting your car
We pre-screen all drivers and provide $1 million insurance on every rental.
You...
EatWith
Cook for strangers (and meet) sharing
SwapClub (Italy)
Swat stuff
swapping
Production
Production
Knowledge and
information
Finance
and
Capital
Work and
infrastructures
Design
Organizations
Task Rabbit
Particles of work
Work
Local Motors
A distributed car manufacturer: customer/user
participates to the design and build phase
(people actually bui...
Coworking (Turin Toolbox)
A shared office with shared creation contexts
Infrastructures &
contexts
Infrastructures &
contexts
Techshops
Uno spazio di lavoro condiviso per creatività,
artigianato, meccanica, elettronica
Knowledge
Information
Knowledge
and tools
Knowledge
and tools
Knowledge
and tools
Organizations
FinanziamentoCapital
Finanziamento
Financial
Tools
Produzione
=
Conoscenza
Organizzazio
ni
Finanza
A general trend: exponential growth (network effects)
differences
common
aspects2
Disintermediation (p2p)
Efficiency
Unused Resources
Don’t reinvent the wheel
Key challenges
“In short, Software is
eating the World”Marc Andressen
Abundance
economy
Economics is: "the science
which studies human
behavior as a relationship
between ends and scarce
means which have alterna...
People vs Profits (business as usual)
Gentrification
Lobbying frictions
Aprile
Luglio
July
Sept.
solidarity deregulation
Abundance
through
Informal
Economy
Everybody should be able to
participate
http://bit.ly/wontberegulated
Laws are inadequate
taxes
insurance
certifications
and permits
…
“Fundamentally, economic value is
created from economic inefficiencies ...
While this all started slowly, today
(thanks to...
Social intervention
contexts
Cities: places for sharing
offline + online
• SHAREABLE
TRANSPORTATION
• FOOD AND THE SHARING
ECONOMY
• SHAREABLE HOUSING
• JOB CREATION AND THE
SHARING ECONOMY
Areas...
“The Sharing City not only creates new jobs, increases income and
efficiently uses resources, but it will reproduce commun...
•Support to sharing nonprofits and
corporations
• Promotion of sharing enterprises
• Publicizing Seoul’s brand as the
Shar...
Enhanced
G-Local
Economies
What’s the
role of the
state?
“to create a climate that empowers local
people and communities, building a "big
society" that will take power away from
p...
“the partner state, is a state form that
enables the social creation of value by its
citizens. It protects the infrastruct...
“This transition will take the country from a phase of
dependence on finite resources to one of infinite resources,
such a...
Best
Opportunities3
Generate extra
income: share car,
house, tools, work1
Entrepreneurship:
know and learn to use
new tools2
Social Enterprise:
prepare for the social,
participative welfare era3
“Social enterprise
an organization
applying
commerci...
PAPER SULL INDIVIDUALISMO
thanks!(and stop with buzzwords
it’s time for the Homo Collaborans)
Simone Cicero
meedabyte
And HUGE thanks to:
Since his presentation is strongly
based on collaborative efforts and
previous presentations.
Special ...
SharingEconomy: The Buzzword of the Moment
SharingEconomy: The Buzzword of the Moment
SharingEconomy: The Buzzword of the Moment
SharingEconomy: The Buzzword of the Moment
SharingEconomy: The Buzzword of the Moment
SharingEconomy: The Buzzword of the Moment
SharingEconomy: The Buzzword of the Moment
SharingEconomy: The Buzzword of the Moment
SharingEconomy: The Buzzword of the Moment
SharingEconomy: The Buzzword of the Moment
SharingEconomy: The Buzzword of the Moment
SharingEconomy: The Buzzword of the Moment
Upcoming SlideShare
Loading in...5
×

SharingEconomy: The Buzzword of the Moment

28,079

Published on

This presentation covers the diversity behind the so called sharingeconomy: a word that lately and increasingly is being used as a buzzword without the necessary understanding of the complexity and meaning that it represents.
This presentation and talk was given in Pisa, during the Internet Festival on October the 10th 2013.

Published in: Technology, Education
17 Comments
137 Likes
Statistics
Notes
  • Great slides with good conceptual figures.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thanks for this important and thought provoking piece. People reading this might be interested in a site recently launched by the South Australian government (Zero Waste SA www.zerowaste.sa.gov.au). The new site, Share N Save (http://www.sharensave.com.au) maps the 'sharing' assets in communities in Adelaide and SA and makes them searchable by postcode. By curating what communities are already doing (and this is just the desktop research, we are yet to go out with maps!), we can help people find and connect with what is already around them; lift the profile of all of these initiatives; build connections between them (for example, the food swaps and community gardens; the hackerspaces and Men's Sheds) and encourage more people to participate and replicate. There is a LOT more we want to build into this site, so watch this space!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Very cool!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Interesting how long term sharing sites like CouchSurfing and HospitalityClub do not get mentioned but Air BnB does. This seems a trend that successful sharing is only reported on after it is following an old economic model or rather it has been monetarized. That to me is the interesting aspect of this sharing economy. By the way hospitality sites are facing problems in Spain, France and Germany with laws regulating hotel rooms possibly making these sites illegal or regulated out of practice. Dunno yet if that will happen. Something similar is happening in Finland with time banks requiring taxation for professional rates for those that offer their services through them, with professional rate taxes and social insurance payments being demanded at the full commercial rate being talked about. It remains to see if this will be successful.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • good one
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
28,079
On Slideshare
0
From Embeds
0
Number of Embeds
45
Actions
Shares
0
Downloads
577
Comments
17
Likes
137
Embeds 0
No embeds

No notes for slide

Transcript of "SharingEconomy: The Buzzword of the Moment"

  1. 1. Economy #Sharing (and real promises behind a collaborative and shared economy) the buzzword of the moment Simone Cicero meedabyte meedabyte.com workshops & consulting Pisa – October 10 2013
  2. 2. Founder Blogger and Editor Core Member Event Chairman Int.l Branches Chair
  3. 3. future is
  4. 4. a bit of history
  5. 5. picture credits: Seagle
  6. 6. 1983 1991
  7. 7. 2001
  8. 8. 2006 Digging deep into the promises of Internet mediated mass collaboration
  9. 9. 2007 Anticipating much of the new approaches to consumption and ownership
  10. 10. 2008 picture credits: Cidsoe
  11. 11. picture credits: Images Money
  12. 12. 2009“challenged the conventional wisdom that common property is poorly managed and should be either regulated by central authorities or privatized” Nobel Prize in Economic Sciences awarded to Elinor Ostrom
  13. 13. In the meantime: Social Networks
  14. 14. Chris Anderson
  15. 15. 2010 First to explain the collaborative consumption trend in details
  16. 16. Getting mainstream in business thinking
  17. 17. OuiShare Fest, 2nd-4th May A grassroot, emerging stewardship movement picture credits: stefanoborghi.com
  18. 18. main motivations3
  19. 19. From Altimeter’s The Collaborative Economy http://www.altimetergroup.com/research/reports/collaborative-economy
  20. 20. A rising friction between capital and society
  21. 21. Disownership
  22. 22. Pervasive Internet
  23. 23. Keynote 2012 “We're just increasing our humanness and our ability to connect with each other, regardless of geography” Amber Case, (Cyborg Anthropologist) - SXSW Keynote 2012 iper-socialization
  24. 24. “you cannot ignore the growth of social media, which will be ruthless to businesses that are judged to be making the world a worse place, not a better one. So many companies are waking up and realising that they can be inside the tent, shaping solutions, future-proofing their businesses, strengthening their ties with their existing consumers and reaching new ones” Paul Polman, Unilever CEO
  25. 25. Rational Benefits 1. Financial – saves me money 2. Environmental – is good for the environment 3. Lifestyle – provides me flexibility 4. Lifestyle – is practical 5. Trial – provides access to goods/services Source: Campbell Mithun research
  26. 26. Source: Campbell Mithun research Emotional Benefits 1. Generosity – I can help myself and others 2. Community – I'm valued and belong 3. Lifestyle – I'm smart 4. Lifestyle -- I'm more responsible 5. Cultural – I'm part of a movement
  27. 27. fundamental aspects4
  28. 28. consumption
  29. 29. “collaborative consumption describes the shift in consumer values from ownership to access. Together, entire communities and cities around the world are using network technologies to do more with less by renting, lending, swapping, bartering, gifting and sharing products on a scale never before possible”
  30. 30. “collaborative consumption describes the shift in consumer values from ownership to access. Together, entire communities and cities around the world are using network technologies to do more with less by renting, lending, swapping, bartering, gifting and sharing products on a scale never before possible”
  31. 31. “The new status symbol isn’t what you own - it’s what you’re smart enough not to own.”
  32. 32. Airbnb Rent a Room renting
  33. 33. Airbnb.com 11/10/2013 2008
  34. 34. 11/10/2013 2010
  35. 35. 11/10/2013 2012
  36. 36. “Earn up to $1000 a month renting your car We pre-screen all drivers and provide $1 million insurance on every rental. You control your price and decide who rents your car and when.” Relayrides Share your Car renting
  37. 37. EatWith Cook for strangers (and meet) sharing
  38. 38. SwapClub (Italy) Swat stuff swapping
  39. 39. Production
  40. 40. Production Knowledge and information Finance and Capital Work and infrastructures Design Organizations
  41. 41. Task Rabbit Particles of work Work
  42. 42. Local Motors A distributed car manufacturer: customer/user participates to the design and build phase (people actually build the car themselves) Design
  43. 43. Coworking (Turin Toolbox) A shared office with shared creation contexts Infrastructures & contexts
  44. 44. Infrastructures & contexts
  45. 45. Techshops Uno spazio di lavoro condiviso per creatività, artigianato, meccanica, elettronica
  46. 46. Knowledge
  47. 47. Information
  48. 48. Knowledge and tools
  49. 49. Knowledge and tools
  50. 50. Knowledge and tools
  51. 51. Organizations
  52. 52. FinanziamentoCapital
  53. 53. Finanziamento Financial Tools
  54. 54. Produzione = Conoscenza Organizzazio ni Finanza A general trend: exponential growth (network effects)
  55. 55. differences
  56. 56. common aspects2
  57. 57. Disintermediation (p2p)
  58. 58. Efficiency
  59. 59. Unused Resources
  60. 60. Don’t reinvent the wheel
  61. 61. Key challenges
  62. 62. “In short, Software is eating the World”Marc Andressen Abundance economy
  63. 63. Economics is: "the science which studies human behavior as a relationship between ends and scarce means which have alternative uses." Lionel Robbins – “An Essay on the Nature and Significance of Economic Science” (1932)
  64. 64. People vs Profits (business as usual)
  65. 65. Gentrification
  66. 66. Lobbying frictions Aprile Luglio
  67. 67. July Sept.
  68. 68. solidarity deregulation Abundance through Informal Economy Everybody should be able to participate
  69. 69. http://bit.ly/wontberegulated Laws are inadequate taxes insurance certifications and permits …
  70. 70. “Fundamentally, economic value is created from economic inefficiencies ... While this all started slowly, today (thanks to digital revolution) every sector of the global economy is being affected by the relentless drive for efficiencies*” John Winsor (CEO of Victors & Spoils and Chief Innovation Officer of Havas) * = hard to increase GDP Another kind of recovery
  71. 71. Social intervention contexts
  72. 72. Cities: places for sharing offline + online
  73. 73. • SHAREABLE TRANSPORTATION • FOOD AND THE SHARING ECONOMY • SHAREABLE HOUSING • JOB CREATION AND THE SHARING ECONOMY Areas 4
  74. 74. “The Sharing City not only creates new jobs, increases income and efficiently uses resources, but it will reproduce communities that disappeared, due to rapid urbanization and industrialization, in a modern mode using information technologies and social networking services.” Park Won-soon, major of Seoul
  75. 75. •Support to sharing nonprofits and corporations • Promotion of sharing enterprises • Publicizing Seoul’s brand as the Sharing City • Subsidizing and Incubation for Sharing Startups and Enterprises • Incubating approximately 20 sharing startups • A Sharing Promotion Committee • An International Sharing City Conference • Facilitate communication between sharing enterprises and central gov. • Correct obstructive statutes or systems (laws) key items9
  76. 76. Enhanced G-Local Economies
  77. 77. What’s the role of the state?
  78. 78. “to create a climate that empowers local people and communities, building a "big society" that will take power away from politicians and give it to people” The big society
  79. 79. “the partner state, is a state form that enables the social creation of value by its citizens. It protects the infrastructure of co-operation that is the whole of society.” The partner state
  80. 80. “This transition will take the country from a phase of dependence on finite resources to one of infinite resources, such as science, technology and knowledge” “change the productive matrix towards creating a society based on common, free and open knowledge” FLOK Society
  81. 81. Best Opportunities3
  82. 82. Generate extra income: share car, house, tools, work1
  83. 83. Entrepreneurship: know and learn to use new tools2
  84. 84. Social Enterprise: prepare for the social, participative welfare era3 “Social enterprise an organization applying commercial strategies to maximize improvements in human and environmental well-being, rather than maximizing profits for external shareholders”
  85. 85. PAPER SULL INDIVIDUALISMO
  86. 86. thanks!(and stop with buzzwords it’s time for the Homo Collaborans) Simone Cicero meedabyte
  87. 87. And HUGE thanks to: Since his presentation is strongly based on collaborative efforts and previous presentations. Special thanks to @albertcanig @btincq (ouishare.net)
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×