Beyond Openness - Open Design Shared Creativity

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This presentation was given as the Opening Keynote of Open Design / Shared Creativity Festival DAY 2 - In Barcelona on July the1st 2014

What does it mean today to be open, from a more holistic point of view: overcoming the open for the sake of openness approach towards a more pragmatic one, focused on meaning and impact. Beyond openness, there’s a lot of things one can do to make an open project really successful. The session will seek to define how design thinking and social entrepreneurship can help create real world stakeholders involvement – such as with public entities, corporates and communities – shape impact and inject meaning into initiatives.

Published in: Technology

Beyond Openness - Open Design Shared Creativity

  1. 1. BEYOND OPENNESS SIMONE CICERO @meedabyte BARCELONA July 1° 2014
  2. 2. ME SIMONE CICERO @meedabyte @MEEDABYTE #BEYONDOPENNES
  3. 3. CONNECTOR, FELLOW CO-CHAIR PLATFORM STRATEGY more… @MEEDABYTE #BEYONDOPENNES
  4. 4. WHAT IS OPEN? @MEEDABYTE #BEYONDOPENNES
  5. 5. STALLMAN Free @MEEDABYTE #BEYONDOPENNES
  6. 6. Open @MEEDABYTE #BEYONDOPENNES
  7. 7. “Open Source is a development methodology. Free Software is a social movement” @MEEDABYTE #BEYONDOPENNES
  8. 8. @MEEDABYTE #BEYONDOPENNES
  9. 9. digital @MEEDABYTE #BEYONDOPENNES
  10. 10. @MEEDABYTE #BEYONDOPENNES
  11. 11. @MEEDABYTE #BEYONDOPENNES
  12. 12. @MEEDABYTE #BEYONDOPENNES
  13. 13. @MEEDABYTE #BEYONDOPENNES
  14. 14. @MEEDABYTE #BEYONDOPENNES
  15. 15. @MEEDABYTE #BEYONDOPENNES
  16. 16. @MEEDABYTE #BEYONDOPENNES
  17. 17. @MEEDABYTE #BEYONDOPENNES
  18. 18. @MEEDABYTE #BEYONDOPENNES
  19. 19. @MEEDABYTE #BEYONDOPENNES
  20. 20. A Bigger trend @MEEDABYTE #BEYONDOPENNES
  21. 21. @MEEDABYTE #BEYONDOPENNES
  22. 22. @MEEDABYTE #BEYONDOPENNES
  23. 23. Common Languages and Frameworks? @MEEDABYTE #BEYONDOPENNES
  24. 24. @MEEDABYTE #BEYONDOPENNES
  25. 25. “3-D printed a working loudspeaker, seamlessly integrating the plastic, conductive and magnetic parts, and ready for use almost as soon as it comes out of the printer.” Cornell University in December 2013 @MEEDABYTE #BEYONDOPENNES
  26. 26. Bits = Atoms? @MEEDABYTE #BEYONDOPENNES
  27. 27. Bits = Atoms? @MEEDABYTE #BEYONDOPENNES
  28. 28. RESOURCES @MEEDABYTE #BEYONDOPENNES
  29. 29. resources outcomes production processes externalities materials @MEEDABYTE #BEYONDOPENNES
  30. 30. @MEEDABYTE #BEYONDOPENNES
  31. 31. @MEEDABYTE #BEYONDOPENNES
  32. 32. ACCESS to MEANS @MEEDABYTE #BEYONDOPENNES
  33. 33. x2/18M 350globally @MEEDABYTE #BEYONDOPENNES
  34. 34. @MEEDABYTE #BEYONDOPENNES
  35. 35. CAPITAL @MEEDABYTE #BEYONDOPENNES
  36. 36. 1 BILLION @MEEDABYTE #BEYONDOPENNES
  37. 37. THE DEBATE @MEEDABYTE #BEYONDOPENNES
  38. 38. Intellectual Property @MEEDABYTE #BEYONDOPENNES
  39. 39. Copyleft @MEEDABYTE #BEYONDOPENNES
  40. 40. You Can/Can’t do How To do it @MEEDABYTE #BEYONDOPENNES
  41. 41. [Open Source] movements rely on IP- based approach due to fears that, without IP rights and such conditions, a tragedy of the commons would ensue… “A Case for the Public Domain” Clark D. Asay Penn State Law. February 19, 2013 @MEEDABYTE #BEYONDOPENNES
  42. 42. IP-based approach […] prevents the movements from reaching their full potential […] by causing significant transaction costs without offsetting benefits, resulting in a tragedy of the anti-commons. “A Case for the Public Domain” Clark D. Asay Penn State Law. February 19, 2013 @MEEDABYTE #BEYONDOPENNES
  43. 43. @MEEDABYTE #BEYONDOPENNES
  44. 44. One Big Debate: Commercial vs NON-Commercial @MEEDABYTE #BEYONDOPENNES
  45. 45. Licenses don’t work with tangible products @MEEDABYTE #BEYONDOPENNES
  46. 46. PATENTS COPYRIGHT @MEEDABYTE #BEYONDOPENNES
  47. 47. Definition what can be called #OSHW according to OSHWA @MEEDABYTE #BEYONDOPENNES
  48. 48. 1. Documentation 2. Scope 3. Necessary Software 4. Derived Works 5. Free redistribution 6. Attribution 7. No Discrimination Against Persons or Groups 8. No Discrimination Against Fields of Endeavor 9. Distribution of License 10. License Must Not Be Specific to a Product 11. License Must Not Restrict Other Hardware or Software 12. License Must Be Technology-Neutral @MEEDABYTE #BEYONDOPENNES
  49. 49. >1000 words @MEEDABYTE #BEYONDOPENNES
  50. 50. +Best Practices “things you can do to encourage the development of a vibrant community of people who use and improve your open-source hardware project” @MEEDABYTE #BEYONDOPENNES
  51. 51. A parallel debate: Exploitation & Fairness @MEEDABYTE #BEYONDOPENNES
  52. 52. Illustration: Michel Bauwens@MEEDABYTE #BEYONDOPENNES
  53. 53. EXPLOITATIVE @MEEDABYTE #BEYONDOPENNES
  54. 54. EXPLOITATIVE CopyFARLeft @MEEDABYTE #BEYONDOPENNES
  55. 55. MARKET CREATORS @MEEDABYTE #BEYONDOPENNES
  56. 56. Commoners Cooperatives Nonprofits MARKET CREATORS @MEEDABYTE #BEYONDOPENNES
  57. 57. The Point: Should corporates have access to The Commons? @MEEDABYTE #BEYONDOPENNES
  58. 58. Why to prevent access to non-rival goods (knowledge)? @MEEDABYTE #BEYONDOPENNES
  59. 59. @MEEDABYTE #BEYONDOPENNES
  60. 60. Production Ownership Governance Peer MARKET CREATORS @MEEDABYTE #BEYONDOPENNES
  61. 61. The “open” economy will be better than the *closed* @MEEDABYTE #BEYONDOPENNES
  62. 62. @MEEDABYTE #BEYONDOPENNES
  63. 63. Brand Marketplace Infrastructure Shared Distributed MARKET CREATORS @MEEDABYTE #BEYONDOPENNES
  64. 64. Brand Marketplace Infrastructure @MEEDABYTE #BEYONDOPENNES
  65. 65. “Am I open?” @MEEDABYTE #BEYONDOPENNES
  66. 66. does it really matter? @MEEDABYTE #BEYONDOPENNES
  67. 67. IN THE BACKGROUND: DIGITAL DYNAMICS @MEEDABYTE #BEYONDOPENNES
  68. 68. Democratization @MEEDABYTE #BEYONDOPENNES
  69. 69. @MEEDABYTE #BEYONDOPENNES
  70. 70. @MEEDABYTE #BEYONDOPENNES
  71. 71. @MEEDABYTE #BEYONDOPENNES
  72. 72. Componentization * breaking down into cost competitive and interchangeable pieces. @MEEDABYTE #BEYONDOPENNES
  73. 73. “Software is eating the world” Marc Andreessen @MEEDABYTE #BEYONDOPENNES
  74. 74. Illustration: Simon Wardley – blog.gardeviance.org Increasing competition in demand and supply @MEEDABYTE #BEYONDOPENNES
  75. 75. Pioneers Poorly understood markets, gaps to define, constantly undergoing changing dynamics, small numbers. Want to create the future. Startups @MEEDABYTE #BEYONDOPENNES
  76. 76. Settlers Increasing demand, growing market opportunities, mature products, growing revenues. Platforms @MEEDABYTE #BEYONDOPENNES
  77. 77. Town Planners Standardized demands, growing competition. Essential cost of doing Business. Self disruptions while optimize for operations. Ecosystems & Industrialization
  78. 78. Illustration: Simon Wardley – blog.gardeviance.org@MEEDABYTE #BEYONDOPENNES
  79. 79. The ILC Cycle Illustration: Simon Wardley – blog.gardeviance.org Innovate Leverage Commoditize (repeat) @MEEDABYTE #BEYONDOPENNES
  80. 80. It takes all the running you can do Red Queen Effect @MEEDABYTE #BEYONDOPENNES
  81. 81. It takes all the running you can do, to keep in the same place Red Queen Effect @MEEDABYTE #BEYONDOPENNES
  82. 82. @MEEDABYTE #BEYONDOPENNES
  83. 83. @MEEDABYTE #BEYONDOPENNES
  84. 84. @MEEDABYTE #BEYONDOPENNES
  85. 85. @MEEDABYTE #BEYONDOPENNES
  86. 86. The LEGOfication of everything @MEEDABYTE #BEYONDOPENNES
  87. 87. complexity @MEEDABYTE #BEYONDOPENNES
  88. 88. questions answers Singularity (credits @davidorban) @MEEDABYTE #BEYONDOPENNES
  89. 89. Are we LE fying humans? @MEEDABYTE #BEYONDOPENNES
  90. 90. “…all of these amazing digital technologies are coming together to create a world of mounting performance pressure.” John Hagel @MEEDABYTE #BEYONDOPENNES
  91. 91. @MEEDABYTE #BEYONDOPENNES
  92. 92. @MEEDABYTE #BEYONDOPENNES
  93. 93. @MEEDABYTE #BEYONDOPENNES
  94. 94. @meedabyte @OuiShare @MEEDABYTE #BEYONDOPENNES
  95. 95. @MEEDABYTE #BEYONDOPENNES
  96. 96. @MEEDABYTE #BEYONDOPENNES
  97. 97. @MEEDABYTE #BEYONDOPENNES
  98. 98. @MEEDABYTE #BEYONDOPENNES
  99. 99. @MEEDABYTE #BEYONDOPENNES
  100. 100. OPEN AS IN BUSINESS @MEEDABYTE #BEYONDOPENNES
  101. 101. Corporate business knows how to use *open* @MEEDABYTE #BEYONDOPENNES
  102. 102. @MEEDABYTE #BEYONDOPENNES
  103. 103. ARA @MEEDABYTE #BEYONDOPENNES
  104. 104. @MEEDABYTE #BEYONDOPENNES
  105. 105. @MEEDABYTE #BEYONDOPENNES
  106. 106. @MEEDABYTE #BEYONDOPENNES
  107. 107. • IP cross-licensing • No forks and derivatives • Store and manage users private data • Google can unilaterally alter the terms @MEEDABYTE #BEYONDOPENNES
  108. 108. @MEEDABYTE #BEYONDOPENNES
  109. 109. Your business Enablers of your business REVENUES PRICE @MEEDABYTE #BEYONDOPENNES
  110. 110. Your business Enablers of your business REVENUES PRICE @MEEDABYTE #BEYONDOPENNES
  111. 111. @MEEDABYTE #BEYONDOPENNES
  112. 112. Enabling Technology For the Electric Age Electric Engines & Vehicles REVENUES PRICE @MEEDABYTE #BEYONDOPENNES
  113. 113. @MEEDABYTE #BEYONDOPENNES
  114. 114. 3D Design Software And systems Accurate & Cheap Printers REVENUES PRICE @MEEDABYTE #BEYONDOPENNES
  115. 115. @MEEDABYTE #BEYONDOPENNES
  116. 116. Integrated Digital Health Services Data gatering Technology and platform REVENUES PRICE @MEEDABYTE #BEYONDOPENNES
  117. 117. interfaces@MEEDABYTE #BEYONDOPENNES
  118. 118. • above the interface*: higher value systems (use case innovation) • under the interface*: process maturity, elastic provisioning, measuring (competition) ValueChaininnovation @MEEDABYTE #BEYONDOPENNES
  119. 119. *Open* Monopolies? @MEEDABYTE #BEYONDOPENNES
  120. 120. THE MISSION WE HAVE TODAY @MEEDABYTE #BEYONDOPENNES
  121. 121. @MEEDABYTE #BEYONDOPENNES
  122. 122. @MEEDABYTE #BEYONDOPENNES
  123. 123. 5600@MEEDABYTE #BEYONDOPENNES
  124. 124. Refuse the Extinction Perspective @MEEDABYTE #BEYONDOPENNES
  125. 125. Avoid to run exponentially into collapse @MEEDABYTE #BEYONDOPENNES
  126. 126. A TRULY OPEN POST-BUSINESS? @MEEDABYTE #BEYONDOPENNES
  127. 127. @MEEDABYTE #BEYONDOPENNES
  128. 128. From multi–sided to multi stakeholder business@MEEDABYTE #BEYONDOPENNES
  129. 129. Value Proposition Profit Chains Production Processes Infrastructures Ownership Governance From Products to Platforms Monolithic to Participative Zero Externalities Connect Existing Enabling and Distributed Collaborative @MEEDABYTE #BEYONDOPENNES
  130. 130. THE TOOLS WE HAVE @MEEDABYTE #BEYONDOPENNES
  131. 131. Culture Hacking @MEEDABYTE #BEYONDOPENNES
  132. 132. @MEEDABYTE #BEYONDOPENNES
  133. 133. Culture Hacking Design Thinking
  134. 134. Platform Design Canvas see: meedabyte.com @MEEDABYTE #BEYONDOPENNES
  135. 135. Ecocanvas: Nicola Cerantola – www.ecologing.es @MEEDABYTE #BEYONDOPENNES
  136. 136. Culture Hacking Design Thinking Value Driven Enterprise @MEEDABYTE #BEYONDOPENNES
  137. 137. A C D B @MEEDABYTE #BEYONDOPENNES
  138. 138. Culture Hacking Design Thinking Value Driven Enterprise Open Capital @MEEDABYTE #BEYONDOPENNES
  139. 139. www.swarmcorp.com @MEEDABYTE #BEYONDOPENNES
  140. 140. Take Responsibility@MEEDABYTE #BEYONDOPENNES
  141. 141. @MEEDABYTE #BEYONDOPENNES
  142. 142. THANKSSpecial thanks to: Simon Wardley, Michel Bauwens, OuiShare, Open Hardware Association, OSVehicle SIMONE CICERO @meedabyte @MEEDABYTE #BEYONDOPENNES
  143. 143. PICTURE CREDITSCOVER SLIDE: SanchTV http://goo.gl/73l1gh Rennet Stowe http://goo.gl/evBW3V Ed Yourdon http://goo.gl/D59XYl Samuel M. Livingston http://goo.gl/JqSW59 USF Region 5 http://goo.gl/GF2Jle College Degrees 360 http://goo.gl/XOvMDC Brian Solis http://goo.gl/0zegSo Segle http://goo.gl/O3BLLY @MEEDABYTE #BEYONDOPENNES
  144. 144. ICONSTeam designed by Yair Cohen from the Noun Project http://thenounproject.com/term/team/42812/ Document designed by Nate Eul from the Noun Project http://thenounproject.com/term/document/5086/ Quadcopter designed by Nithin Davis Nanthikkara from the Noun Project http://thenounproject.com/term/quadcopter/22061/ Car designed by Andrew Cameron from the Noun Project http://thenounproject.com/term/car/1875/ Table designed by Joe Harrison from the Noun Project http://thenounproject.com/term/table/16149/ @MEEDABYTE #BEYONDOPENNES

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