Public Health 2.0 - PowerPoint Presentation

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Public Health 2.0 - PowerPoint Presentation

  1. 1. Mellanye Lackey, MSI Health Sciences Library University of North Carolina, Chapel Hill SPH Fellows Program, Chapel Hill, NC June 11th -July 20th , 2010
  2. 2. Agenda Part One: • Exploring 2.0 tools and Information Literacy Part Two: • Branding and Social Media Part Three: • Social Marketing, Consulting for Public Health • Wrap-up & Evaluation
  3. 3. Objectives Become familiar with a variety of web 2.0 technologies and their potential uses and applications in public health. Learn about current strategies for implementing web 2.0 technologies within Public Health organizations. Act as consultants to recommend effective use 2.0 technologies to promote public health practice.
  4. 4. What is Public Health?
  5. 5. •Focus on individuals •Diagnosis & treatment •Clinical interventions •Well-established profession, standardized education & certification •Clinical sciences integral; social sciences less emphasized •Experimental studies with control groups: RCTs. •Focus on populations •Prevention & health promotion •Environment & human behavior interventions •Diverse workforce, variable education & certifications •Social sciences integral; clinical sciences peripheral to education •Observational studies: case control & cohort studies Medicine Public Health
  6. 6. 10 Essential Services of Public Health Public Health Functions Project, U.S. Dept. of Health and Human Services
  7. 7. 7 The Knowledge Domains of Public Health •Biostatistics •Chronic Diseases •Communicable Diseases •Community Health •Disaster Control & Emergency Services •Environmental Health •Epidemiology •General Public Health •Global Health •Health Promotion & Education •Health Services Administration •HIV/AIDS •Maternal & Child Health •Nutrition •Occupational Health •Public Health Informatics •Public Health Laboratory Sciences •Public Health Nursing •Social & Behavioral Sciences •Vital Statistics & Surveillance
  8. 8. Public Health has a diverse workforce •Epidemiologists •Statisticians •Environmental Engineers •Animal Control Officers •Sanitarians •Food Scientists •Industrial Hygienists •Health Care Administrators •Health Economists •Politicians •Social Workers •Mental Health Workers •Substance Abuse Counselors •Doctors •Nurses •Teachers •Disaster Relief Workers •Nutritionists •Lab Technicians •Librarians •Communication •Security & Enforcement / Health Police
  9. 9. Web 2.0 today • “‘Web 2.0’ describes a change in the way people interact with information online, moving from passive consumption to active creation of content.” • Scanfeld, D., Scanfeld, V., Larson, E.L. “Dissemination of health information through social networks: Twitter and antibiotics.” American Journal of Infection Control. April 2010; 38(3),182-188. Available from: Scopus, New York, NY, April 26, 2010.
  10. 10. Web 1.0 vs. 2.0 •Web 1.0 was about reading •Web 1.0 was about companies •Web 1.0 was about home pages •Web 1.0 was about portals •Web 1.0 was about taxonomy •Web 1.0 was about wires •Web 1.0 was about owning •Web 1.0 was about Netscape •Web 1.0 was about web forms •Web 1.0 was about dialup •Web 1.0 was about hardware costs •Web 2.0 is about writing •Web 2.0 is about communities •Web 2.0 is about blogs •Web 2.0 is about RSS •Web 2.0 is about tags •Web 2.0 is about wireless •Web 2.0 is about sharing •Web 2.0 is about Google •Web 2.0 is about web applications •Web 2.0 is about broadband •Web 2.0 is about bandwidth costs Joe Drumgoole, http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/
  11. 11. 2.0 definition/ characteristics/themes/mindset Openness Collaboration Content Creation InteractionPartnerships Sharing Empowerment
  12. 12. Why 2.0? • Web 2.0 applications are: • Popular: Twitter experienced a “1460% increase in global audience between June 2008 and June 2009.” • Open “space[s] for the informal sharing of health information and advice” • And provide the opportunity to: • Connect to the public: Organizations are maximizing quick messages to get their news and info out to highly targeted audiences. • Correct inaccurate information: Twitter “demonstrate[s] the potential reach of this medium for the dissemination of both valid and invalid information. It is therefore important for health care professionals to have a basic understanding of such services and the nature of the health-related information that is shared on them.” • Scanfeld, D., Scanfeld, V., Larson, E.L. “Dissemination of health information through social networks: Twitter and antibiotics.” American Journal of Infection Control. April 2010; 38(3),182-188. Available from: Scopus, New York, NY, April 26, 2010.
  13. 13. Why Public Health 2.0? • “Although troubling to many in public health, the use of the Internet for these purposes simply cannot be ignored. Web 2.0 is here to stay and will almost certainly influence health behaviors. Health is a logical area in which individuals will want to seek opinions from others and communicate their experiences. In this new era, public health officials need to learn how to more effectively listen to these messages and, simultaneously, develop more lively and engaging messages themselves to communicate with the public.” Kumanan Wilson, MD MSC and Jennifer Keelan, PhD Coping with Public Health 2.0, http://www.cmaj.ca/cgi/content/full/180/10/1080
  14. 14. 2.0 technologies: the power of 10 1. Blogs 2. Wikis 3. Collaborative Writing 4. User Reviews 5. Geographic Information Systems (GIS) 6. Microblogs 7. Photo/Video Sharing 8. Social Bookmarking 9. Social & Professional Networking 10. Virtual Worlds
  15. 15. 1. Blogs • “web log” • individual commentary • interactive • regular entries
  16. 16. Blogs • Google Blog Search • WordPress • Tumblr • Blogspot • Google reader • RSS feeds • The Pump Handle • Effect Measure • WebMD Blogs • HealthNews Blog • Public Health/Health Administration Blog • Diabetes Mine • Huffington Post
  17. 17. Blogs • Equal opportunity publishing • Easy, approachable, popular, captures narrative • WYSIWYG • Some reputable, others not • TMI • Must continually update to sustain interest • WYSIWYG
  18. 18. The Pump Handle
  19. 19. WebMD Blogs http://exchanges.webmd.com/webmd-exchanges/blogs
  20. 20. Diabetes Mine http://www.diabetesmine.com/
  21. 21. 2. Wikis • Website featuring co-created user content • Collaborative knowledge management system • Tidbit: “wiki wiki” means “fast” in Hawaiian
  22. 22. Wikis • Wetpaint • Wikispaces • Pbwiki • Locally hosted vs cloud computing • Vary from free to expensive • Medpedia • Wikipedia Health: Ask Dr. Wiki • WikiSurgery
  23. 23. Wikis • Fantastic for grp or internal documents, • Ex. incl grants, manuals • Free clients pretty good • Everyone contributes • WYSIWYG • Some users have trouble adjusting to new work environment • Creating file structure, naming in groupthink is v hard • Everyone contributes • WYSIWYG
  24. 24. Wetpaint: Origins “The founders of Wetpaint saw how their friend was having great difficulty finding information about the type of cancer he had. He did find quite a bit of useful facts and information, but he also found a lot of information that he did not need or want. That is when the idea for Wetpaint was sprung. The founders had thought that setting up a company that could connect like minded people or people that share like interests.” Venture Capital Firms,”Wetpaint, An Internet Company Coming Out of an Individual’s Battle with Cancer” http://vcgate.com/Wetpaint-An-Internet-Company-Coming-Out-of-an-Individual-s-Battle-With-Cancer.asp, April 27, 2009. Accessed May 3, 2010.
  25. 25. Medpedia http://www.medpedia.com/
  26. 26. Using Wetpaint for Cancer Info http://www.wikicancer.org/
  27. 27. 3. Collaborative writing • Written works/projects/docume nts created by multiple authors • How does this differ from a wiki? • Google Docs • Zoho Docs • Dropbox • Writeboard • Thinkfree
  28. 28. Collaborative writing • Eliminates need for sending attachments to email, vpn • Excellent for groups • Biased opinion: best thing since sliced bread! • No more track changes • Lives in the cloud • One copy • Some users have trouble adjusting to new work environment • Content owned by company • No more track changes • Must have internet access
  29. 29. Google docs
  30. 30. Dropbox
  31. 31. 4. User Reviews • Opinions/comments posted by users • Variety of topics: places of interest (ie: restaurants, shopping) and people (ie: doctors, lawyers)
  32. 32. User Reviews • Amazon.com • Yelp • Yelp Health • Patient Opinion • Rate MDs.com • Angie’s List
  33. 33. User Reviews • Very approachable, easy, truly democratic • Positive reviews really drive traffic • On the internet, no one knows you’re a dog. • Negatives more likely to review
  34. 34. Yelp http://www.yelp.com/search?ns=1&find_loc=ann+arbor%2C+mi&find_desc=health+clinics
  35. 35. Rate MDs.com http://www.ratemds.com/
  36. 36. 5. Geographic Information Systems (GIS) • Online mapping of data • Mashups: ability of users to add their own content “layers” to online mapping. • Application Programming Interface (API): • Freely available applications • Medium between the map and the user generated content “The impact of the new Web 2.0 mapping….is that it marks a shift from the academic and commercial domination of GIS to public and community participation.” Hardey, Michael. “Public Health and Web 2.0.” The Journal of The Royal Society for the Promotion of Health. 2008;128(4),181-189.
  37. 37. GIS • Google Maps http://googlemapsmania.blogsp ot.com/ • Yahoo! Maps • Microsoft Virtual Earth • www.mashable.com • GIS Library at UNC • Health Map • Who is Sick? • Ifitwasmyhome.com
  38. 38. GIS • A picture’s worth a thousand words • Visualizing health information is intensely powerful. • Req. coding exp to develop app • Steep learning curve w programs like ArcGIS • Lying with maps (intentionally or not) is very easy. • Collaborative apps rely on collaborators
  39. 39. Google Mashup shows current H1N1 Victims
  40. 40. Find others with your symptoms http://whoissick.org/sickness/
  41. 41. 6. Microblogs • Shorter form of blogging • Frequent, brief updates • Uses text messaging, IM, email, Web etc. • Highly selective audience that wants specific info • Three levels of conversation: tweets, responses, back room chatter
  42. 42. Microblogs • Twitter • FriendFeed • Identica • Twitter Health • Duke Global Health Institute • UNC Institute for Global Health Infectious Disease • Intrahealth
  43. 43. Microblogs • Forces us to write “essentially” • Adoption has been really quick • We made it our own • Powerful • Attend conferences virtually • TMI • What is private? • Academic use unclear
  44. 44. Twitter health http://twitter.com/health
  45. 45. Microblogging on Mobile Devices
  46. 46. 7. Photo/Video Sharing • Websites for storing, organizing, and sharing photos and videos • Feature user-created content • Info exists in the cloud
  47. 47. Photo/Video Sharing • Flickr • Picasa • Veezzle • Slideshare • YouTube • Google Video • Vimeo • Skype
  48. 48. Photo/Video Sharing • Easy to share important moments with far flung friends and family • Previously $$$$$$ now cheap • Environmental impact of photo developing minimized • What is private? • Personal photos owned by companies • Industries put out of business
  49. 49. SlideShare
  50. 50. Nova: Flu 1918 http://www.pbs.org/wgbh/nova/sciencenow/3318/02.html
  51. 51. YouTube http://www.youtube.com/watch?v=DWL67xOeQ-E http://www.youtube.com/watch?v=M_fo6ytlmD0&feature=related
  52. 52. 8. Social bookmarking • System for storing, organizing, searching, & managing online bookmarks • Publicly accessible • Tag-based classification • Like favorites on your pc, translated to the cloud
  53. 53. Social bookmarking platforms • Delicious • StumbleUpon • Furl • Diigo
  54. 54. Social bookmarking • Releases you from chains of one computer • Collaboratively creating consumer guides / websites with “best of” easy • Highlighting websites • Slow adoption so app only as strong as community who joins • Somewhat of a learning curve
  55. 55. Delicious
  56. 56. Diigo
  57. 57. 9. Social networking • Online communities of people with similar interests • Communities of practice • Facebook • MySpace • Google Buzz • Ning
  58. 58. Social networking • Crowdsource an issue • Widespread adoption of technology • Unparalleled conxn of users, issues, events • Market forces will make interfaces/apps better and easier • Crowdsource an issue • Not always evidence based, credible, nor authoritative
  59. 59. Facebook
  60. 60. Google Buzz Watch this video to see the Google’s version of social networking: http://www.youtube.com/watch?v=yi50KlsCBio&hl=en_US&fs=1&rel=0&hd=1
  61. 61. Ning http://healthcareandthesocialweb.ning.com/ http://triangleglobalhealth.ning.com/
  62. 62. TuDiabetes
  63. 63. 9.5 Professional Networking • Virtual communities primarily focused on professional and business interactions rather than social interactions • “According to the U.S. Bureau of Labor Statistics, 70 percent of all jobs are found through networking” (Cornell University) http://as.cornell.edu/academics/careers/connect-with-employers/networking.cfm • LinkedIn • Xing • Kickstart
  64. 64. LinkedIn
  65. 65. 10.Virtual Worlds • Computer-simulated environments • Interaction via avatars • Communication is typically textual • Everything is user generated
  66. 66. Virtual worlds: examples • Second Life • Active Worlds • Cybertown • Whyville
  67. 67. Virtual worlds • Works really well for gaming cultures/ anonymity / debilitating diseases • 1st step to adoption of new technology is to make it look like the existing technology • Market forces will make interfaces/apps better and easier • On the internet, no one knows you’re a dog. • Please stop doing (XXX) to the dog. • Steep learning curve • Extreme high costs (time, computing, learning) to participate
  68. 68. Second Life: Health and Nutrition Game Increases awareness about the health effects and consequences of eating fast food
  69. 69. CDC in Second Life
  70. 70. Public health in Second Life video http://mblog.lib.umich.edu/hsl/archives/2008/08/second_life_and.html
  71. 71. Blogs Microblogs Wikis Collaborative Writing Social Bookmarking Social/Professional Networking Photo/Video Sharing Recap: Web 2.0 Technologies The Power of 10 User Reviews Virtual Worlds Geographical Information Systems (GIS)
  72. 72. Common Difficulties with 2.0 Privacy Authority Evaluation Lack of Technological Skills
  73. 73. Difficulties with 2.0 “Web 2.0 facilitates both expert and general public communicationof health-related knowledge, which can be particularly problematicfor public health authorities. De facto, it juxtaposes vetted scientific opinion against information from critics, crusadersand conspiracy theorists, which undermines the critical foundation of trust between public health officials and the public. This trust is necessary for activities that sometimes require restrictionson individual liberties or impositions on individuals for the benefits of the population.” Kumanan Wilson, MD MSC and Jennifer Keelan, PhD. Coping with Public Health 2.0, http://www.cmaj.ca/cgi/content/full/180/10/1080
  74. 74. Methods for Overcoming Web 2.0 Barriers • Comply with HIPAA, confidentiality & ethics • Should patients be FB friends with their doctors? • Make policies for what info will be shared before starting. • Establish authority online • Consult professional organization literature • Scholarly articles • Online certification • Teach evaluation skills • Current awareness • Get to know IT staff for knowledge and firewalls both
  75. 75. Teach Evaluation Skills http://www.lib.umich.edu/taubman-health-sciences-library/web-searching
  76. 76. Teach Evaluation Skills http://www.hsl.unc.edu/services/Tutorials/FHI/index.cfm
  77. 77. Current Awareness: Sites to help you keep up • Emerging Internet Technologies for Education http://www.emergingedtech.com/ • Mashable http://mashable.com/ • Listio-Web 2.0 http://www.listio.com/web20/ • Technorati http://technorati.com/ • iLibrarian http://oedb.org/blogs/ilibrarian/
  78. 78. 2010 Top Emerging Technologies • Mobile • Virtual Worlds • Ebooks • Augmented Reality • Gesture-Based Computing • eg: Nintendo Wii • Data Viz/Data Sonification /http://etechlib.wordpress.com
  79. 79. Current Awareness
  80. 80. Break
  81. 81. Next steps Information Bias Results of the survey you took Activity: Expand your online presence Activity: Uncover PH 2.0
  82. 82. Information Literacy By the end of the day, you should be able to: o Define information literacy and seven related concepts:  accuracy  relevancy  currency  bias  intended audience  credibility  source o Demonstrate how to evaluate information
  83. 83. Evaluating Information Is the information accurate? • Can you verify the information elsewhere? • Are there spelling/grammar errors? • What's missing in the coverage of a topic? • Does the work cite other sources appropriately? Is the information current? • When was the piece written? • Does it list a date? • Have important changes in the state of the art occured since then? • Have comments or redactions surfaced?
  84. 84. Evaluating Information What is the author(s) bias? • Where does the author work? • Who funded the research? • What is the author affiliation? • Does the work recognize opposing viewpoints? • Does the author recognize the weak points of the study? Is the information source credible? • Who wrote the article? • How can you know if you can trust their work? • Is the journal peer reviewed? • Is the journal indexed in PubMed or other quality databases? • Who advertises in the journal?
  85. 85. Evaluating Information What is the intended audience? • What will the final format be? • Who will read the piece? • What impact will it have on readers? • At what education level is the piece written? What is the source? • What are the publication date, purpose, and intended audience? • Does the piece include other sources of information such as research methodology, bibliography or footnotes? • What about the context of the material - cultural, physical, other?
  86. 86. Evaluating Information Is the information relevant or significant to my question? • Is the study primary or secondary research? • Do I need a review article? • Does the piece offer in- depth coverage? or is a synopsis enough? • Does the study answer my research question? How does the author evaluate information? • Does the author offer statistics, charts and tables? • Are those items cited? • Does the author synthesize his arguments throughout the article? • Does the author make an overall synthesis? • Are conclusions concise, clear and logical?
  87. 87. Which Do You Think is Most Important? 1.Accuracy 2.Currency 3.Relevancy 4.Bias 5.Intended Audience 6.Credibility 7.Source
  88. 88. Survey results • 25 participants • Made using google forms – Best thing since sliced bread • Participants checked more than one box, so percentages > 100
  89. 89. 1. Google yourself • Two groups – “I didn’t find me.” – “I found myself right away.” • Lots of FB-related results – How many of you who found FB results in google have private pages? • What surprised you? • What didn’t surprise you? • Did you change (or want to change) your online presence as a result of the search?
  90. 90. 2. Which of the following social media/web 2.0 sites do you use? MySpace 8 32% Facebook 25 100% Twitter 11 44% Google Docs 10 40% Google Buzz 1 4% delicious 0 0% Foursquare 0 0% LinkedIn 3 12% Blogs 2 8% Wikis 2 8% Other 1 4%
  91. 91. 3) In which of the following social media/web 2.0 sites do you have more than one profile/account? MySpace 0 0% Facebook 0 0% Twitter 0 0% Google Docs 2 8% Google Buzz 0 0% delicious 0 0% Foursquare 0 0% LinkedIn 0 0% Blogs 0 0% Wikis 0 0%
  92. 92. 4) In which of the following social media/web 2.0 sites do you manage an account for an organization or group? MySpace 2 8% Facebook 8 32% Twitter 0 0% Google Docs 4 16% Google Buzz 0 0% delicious 0 0% Foursquare 0 0% LinkedIn 0 0% Blogs 0 0% Wikis 1 4%
  93. 93. 5) Which of the following social media/web 2.0 sites would you like to learn more about? MySpace 0 0% Facebook 2 8% Twitter 6 24% Google Docs 12 48% Google Buzz 11 44% delicious 7 28% Foursquare 6 24% LinkedIn 18 72% Blogs 4 16% Wikis 5 20%
  94. 94. 6) Do you use or intend to use social media/web 2.0 sites to…
  95. 95. 7) Based on your responses above, briefly describe your online presence. Synopsis: • “Most of my posts are on FB.” • “Just to keep up with family/friends” • “Harmless, but…” • “Some personal, but I’m okay with that.” • “None. I keep my life private.”
  96. 96. 8) What would you like to learn from the Public Health 2.0 workshop concerning web presences and the use of social media sites? Synopsis: • Privacy/censorship • Professional networking • Be more effective at searching • Google docs, Linked In • Personal/professional divide
  97. 97. Activity: Expand your online presence • Why? – Best way to find new uses is to get acquainted with tool for yourself first. – Think about what/how an organization might use. • What? – Create accounts for yourselves (dummy accts. ok) – Form communities – Learn and talk about the features of each app – Start using these accounts to manage, promote, discover, etc. – Find web articles discussing how to use 2.0 for business • We’ll discuss on Friday am.
  98. 98. Activity: Find and form online communities • What’s your (health) passion? • Find it in the 2.0 tools. – There will likely be many examples. Be in them. • Friend it; watch it; contribute to it. • Compare and contrast the scene. • Be prepared to report to the group.
  99. 99. Contact information Mellanye Lackey mjlackey@unc.edu Public Health Liaison Librarian; Director of Global Initiatives for the Health Sciences Library @ UNC Chapel Hill

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