download - PowerPoint Presentation

381 views
282 views

Published on

Published in: Health & Medicine, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
381
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

download - PowerPoint Presentation

  1. 1. Expectations of Health Tourists in Germany – Delusions and Reality Monika Rulle Ernst-Moritz-Arndt-University Greifswald Institute of Geography and Geology
  2. 2. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 Agenda  Framework of Health Tourism  Central Research Questions  Methods  Results  Conclusion
  3. 3. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 Health „Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity” (Constitution of World Health Organization, 22 July,1946) METHODS RESULTSQUESTIONSFRAMEWORK
  4. 4. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 “Tourism associated with travel to health spas or resort destinations where the primary purpose is to improve the traveller’s physical well-being through a regimen of physical exercise and therapy, dietary control, and medical services relevant to health maintenance” ((UN) WTO: Gee, Fayos-Sola 1997, p. 381) Health Tourism METHODS RESULTSQUESTIONSFRAMEWORK
  5. 5. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 Segments of Health Tourism Cure Wellness Medical Wellness Tourism for med. treatments Influence of orthodox medicine High Low Partial Very High Regulations / certificates Defined by state regulation (law) Different certificates Less certificates Medical expertise / certificates Who is approved? Destination Destination / staff Offer Hospital / doctor Type of destination Town (part of a town): “Bad” Hotel Rehabilitation clinic / hotel Hospital / hotel Payment Health insurance Private Private Private METHODS RESULTSQUESTIONSFRAMEWORK
  6. 6. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 Background: Medical Wellness  Offers for the prevention of specific diseases or for the general health promotion Prerequisites for Medical Wellness:  High quality of the services, medically trained staff  Direct involvement or presence of medical practitioner  Providers: hotels, rehabilitation clinics, spa centres, thermal baths METHODS RESULTSQUESTIONSFRAMEWORK
  7. 7. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 Central Research Questions  What kind of expectations do Germans have about a health vacation?  To what extend are health guests satisfied with the offers in health tourism destinations? Generate a reliable database about the expectations of guests towards health vacations Develop indicators for a systematic development of health offers concerning prevention in Mecklenburg- Western Pomerania (M-WP) METHODS RESULTSQUESTIONSFRAMEWORK
  8. 8. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010  Period of Research: 21 May until 13 June 2008  Population: All persons living in Germany aged ≥14 with a permanent landline telephone  Sample: randomly drawn, 6.325 calls, 1.063 interviews (response: 17%) Telephone Survey METHODS RESULTSQUESTIONSFRAMEWORK
  9. 9. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010  Period of Research: 30 June until 16 November 2008  Population: Tourists, using health offers during their stay in hotels, rehabilitation clinics, medical spa treatment centres and thermal baths in M-WP  Sample: Draw because of screening question. 2.222 contacts, 904 interviews (response: 40%) Guest Survey METHODS RESULTSQUESTIONSFRAMEWORK
  10. 10. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 Topics  Term Medical Wellness  Preferred season for travelling  Destinations in Germany  Duration and expenditure in health tourism: preferences vs. reality  Importance of different offers METHODS RESULTSQUESTIONSFRAMEWORK
  11. 11. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 Knowledge of Medical Wellness Only 21.8 % of all Germans knew the term Medical Wellness: Women: 24.4 % Men: 19.1 % METHODS RESULTSQUESTIONSFRAMEWORK
  12. 12. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 Associations with Medical Wellness Wellbeing 16.9 % Health in focus 16.8 % Medical attendance 16.6 % Cure 12.0 % Holiday 8.4 % (Rehabilitation-) clinic 8.1 % Own initiative 7.9 % Hotels 6.4 % No associations 5.9 % Other 0.9 % METHODS RESULTSQUESTIONSFRAMEWORK
  13. 13. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 Preferred Season for Travelling METHODS RESULTSQUESTIONSFRAMEWORK Spring 35.7% Fall 26.6% Summer 18.9% Winter 8.5% Season not important 10.3%
  14. 14. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 Preferred Destination for a Health Vacation METHODIK ERGEBNISSE No.2 No.3 No.1
  15. 15. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 Preferred Duration of Travel ABB. 7.1.1 12.8 48.4 23.9 9.3 5.6 2.2 12.4 30.5 30.6 24.3 0% 10% 20% 30% 40% 50% 60% Below 1.5 h 1.5 up to 3 h 3 up to 4.5 h 4.5 up to 6 h 6 h and more Duration of travelfor stay lasting 2 nights Duration of travelfor one-week stay Duration of travel (h) Share(%) METHODS RESULTSQUESTIONSFRAMEWORK
  16. 16. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 Real Duration of Travel (Accord. to Number of Nights) 23.7 14.2 12.5 25.8 52.6 27.0 14.9 14.8 14.8 21.3 16.7 32.3 10.5 37.1 34.3 24.1 14.8 19.9 22.9 12.9 5.3 15.7 14.9 20.4 28.4 13.9 10.4 19.4 5.3 9.0 13.7 14.8 11.1 11.1 12.5 6.7 19.4 24.1 27.2 19.6 25.0 9.7 0% 20% 40% 60% 80% 100% 1 to 2 nights (n=38) 3 to 4 nights (n=89) 5 to 7 nights (n=175) 8 to 10 nights (n=54) 11 to 14 nights (n=81) 15 to 21 nights (n=352) 22 to 28 nights (n=48) 29 nights and more (n=31) less than 1.5 h 1.5 to less than 3 h 3 to less than 4.5 h 4.5 to less than 6 h 6 to less than 7.5 h 7.5 h and more METHODS RESULTSQUESTIONSFRAMEWORK
  17. 17. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 Preferred max. Expenditure per Day / Person (incl. Accommodation, Meals, and Treatments / Health Classes) 0.9 0.9 8.7 39.7 49.8 1.3 2.3 11.2 45.8 39.4 0 10 20 30 40 50 60 400 and more 300 up to 400 200 up to 300 100 up to 200 up to 100 Share (%) Expenditure(Euro) Male Female METHODS RESULTSQUESTIONSFRAMEWORK
  18. 18. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 Real Expenditure per Day / Person (incl. Accommodation, Meals, and Treatments / Health Classes) 45,9 7,3 77,7 16,2 25,5 4,8 6,2 21,6 23,6 22,5 7,0 5,4 25,5 37,7 9,1 17,5 7,7 10,8 9,1 4,5 5,9 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Thermal bath Spa treatment centre Hotel Rehabilitation clinic < 25 Euro 25 until under 50 Euro 50 until under 100 Euro 100 until under 150 Euro 150 until under 200 Euro 200 until under 250 Euro 250 until under 300 Euro 300 until under 350 Euro ≥ 350 Euro Missing METHODS RESULTSQUESTIONSFRAMEWORK
  19. 19. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 Importance of Different Services 0% 20% 40% 60% 80% 100% Information about destination after return home Further contact with the destination after the trip Leisure time activities for accompanying persons Packages (accom., meals, treatments) Medical surpervision after return home Price reductions by the health insurance Attractive leisure time activ. Accom. / offers under one roof Medical supervision Kompetence of staff very important rather imp. medium imp. rather n. imp. not important METHODS RESULTSQUESTIONSFRAMEWORK
  20. 20. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 Willingness to pay for health offers 0 = „No, would not like to pay for it“ 1 = „Yes, would pay in part myself“ 2 = „Yes, would pay completely myself“ 0.0 0.5 1.0 1.5 2.0 Massage Schwimm./Aquasports Dancing RelaxationMethods Gymnastics PersonalTrainer Med.check-up Thermalbaths Yoga Dietary Programme Nordic Walking Cornary Training Akupunkture Mud packs Hot-Stone-treatments Indiv.therapy… Ayurveda Thalasso therapy Kneipp cure Algea treatment Fasting cure Chalk treatment
  21. 21. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 … younger men … married women … generation 65plus Preferred accommodation 4-star-hotel (23.1 %) 4-star-hotel (23.3 %) (reha-) clinics (22.8 %) Expenditure per day 100 until below 200 ER (45.5 %) below 100 EUR (49.3 %) below 100 EUR (54.7 %) Importat criteria Competent personell, accommodation and offers under one roof, certified offers, package offers Imortant criteria in comparison to other tartget groups Leisure time acitivities Reductions because of credit points from the health insurance Medical supervision Three relevant target groups: Tourists interested in health tourism…
  22. 22. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 Conclusion  Medical Wellness is overestimated in its importance  Health tourism is possible all year around, however, less interest in winter  1 day should not exceed the cost of 100 € (130 $) pro person / per day  Medical advice is important  Offers should be well evaluated: traditional offers are most interesting for guests METHODS RESULTSQUESTIONSFRAMEWORK
  23. 23. Thank You For Your Interest!
  24. 24. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 Contact Prof. Dr. Monika Rulle Institute of Geography and Geology Ernst-Moritz-Arndt-University Greifswald Germany E-Mail: rulle@uni-greifswald.de
  25. 25. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 Präferenz der Unterkunft für Gesundheitsurlaub 8,6% 20,3% 9,0% 10,6% 20,7% 19,0% 3,6% 8,2% 5-Sterne-Hotel 4-Sterne-Hotel 3-Sterne-Hotel Pension Ferienwohnung Klinik (insbesondere Rehaklinik) Andere Beherbergungsform nicht wichtig METHODIK ERGEBNISSEZIELERAHMEN
  26. 26. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 Anwendungen oder Übernachtungen in Rehabilitationsklinik 46,5 49,0 45,7 41,5 49,3 35,4 42,1 13,5 17,0 25,0 20,5 14,0 15,2 15,8 8,4 6,8 8,2 7,3 9,6 14,6 10,5 31,6 27,2 21,2 30,7 27,2 34,8 31,6 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ≤24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 ≥75 ja, sowohl Anwendungen / Kurse als auch Übernachtungen ja, aber nur Anwendungen bzw. Kurse ja, aber nur Übernachtungen nein, weder noch Alter(inJahren) METHODIK ERGEBNISSEZIELERAHMEN
  27. 27. Prof. Dr. Monika Rulle Budapest, 2 Sep., 2010 Zufriedenheit mit Gesundheitsangeboten METHODIK ERGEBNISSEZIELERAHMEN 2,8 2,1 3,4 4,4 3,3 2,8 3,2 4,6 4,9 7,5 10,5 12,4 13,5 19,9 15,0 12,5 20,6 40,3 35,6 3,3 3,2 5,4 7,5 7,5 7,1 11,2 11,0 18,3 20,9 21,8 20,4 14,0 27,4 2,3 1,7 2,2 4,3 5,9 4,5 3,0 3,5 0% 10% 20% 30% 40% 50% 60% 70% 80% Hot-Stone-Anwendungen Tanzen Akupunktur Yoga Fastenkurse Ayurveda Thalasso Algen-Anwendungen Heilkreide-Anwendungen Thermalsolebäder Persönlicher Gesundheitstrainer Kneipp-Anwendungen Ernährungsberatung Herz-Kreislauftraining Nordic Walking od. Wandern unter Anl. Moor- und Fangoanwendungen Entspannungsverfahren Gymnastik Gesundheits-Check Erstellung e. indiv. Anwendungsprogramms Ärztliche Betreuung Massage(n) Schwimmen / Aquasport Sehr zufrieden Zufrieden Mittelmäßig Eher nicht zufrieden Überhaupt nicht zufrieden

×