• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

download - PowerPoint Presentation

on

  • 432 views

 

Statistics

Views

Total Views
432
Views on SlideShare
432
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    download - PowerPoint Presentation download - PowerPoint Presentation Presentation Transcript

    • Expectations of Health Tourists in Germany
      – Delusions and Reality
      Monika Rulle
      Ernst-Moritz-Arndt-University Greifswald
      Institute of Geography and Geology
    • Agenda
      • Framework of HealthTourism
      • Central Research Questions
      • Methods
      • Results
      • Conclusion
    • METHODS
      RESULTS
      QUESTIONS
      FRAMEWORK
      Health
      „Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity”
      (Constitution ofWorld Health Organization,
      22 July,1946)
    • METHODS
      RESULTS
      QUESTIONS
      FRAMEWORK
      Health Tourism
      “Tourism associated with travel to health spas or resort destinations where the primary purpose is to improve the traveller’s physical well-being through a regimen of physical exercise and therapy, dietary control, and medical services relevant to health maintenance”
      ((UN) WTO: Gee, Fayos-Sola 1997, p. 381)
    • METHODS
      RESULTS
      QUESTIONS
      FRAMEWORK
      Segments of Health Tourism
    • METHODS
      RESULTS
      QUESTIONS
      FRAMEWORK
      Background:
      Medical Wellness
      • Offers for the prevention of specific diseases or for the general health promotion
      • Providers: hotels, rehabilitation clinics, spacentres, thermal baths
      Prerequisites for Medical Wellness:
      • High quality of the services, medically trained staff
      • Direct involvement or presence of medical practitioner
    • METHODS
      RESULTS
      QUESTIONS
      FRAMEWORK
      Central Research Questions
      • What kind of expectations do Germans have about a health vacation?
      • To what extend are health guests satisfied with the offers in health tourism destinations?
      Generate a reliable database about the expectations of guests towards health vacations
      Develop indicators for a systematic development of health offers concerning prevention in Mecklenburg- Western Pomerania (M-WP)
    • METHODS
      RESULTS
      QUESTIONS
      FRAMEWORK
      Telephone Survey
      • Period of Research:21 May until 13 June 2008
      • Population:All persons living in Germany aged ≥14 with a permanent landline telephone
      • Sample: randomly drawn, 6.325 calls, 1.063 interviews (response: 17%)
    • METHODS
      RESULTS
      QUESTIONS
      FRAMEWORK
      Guest Survey
      • Period of Research:30 June until 16 November 2008
      • Population:Tourists, using health offers during their stay in hotels, rehabilitation clinics, medical spa treatment centres and thermal baths in M-WP
      • Sample:Draw because of screening question. 2.222 contacts, 904 interviews (response: 40%)
    • METHODS
      RESULTS
      QUESTIONS
      FRAMEWORK
      Topics
      • Term Medical Wellness
      • Preferred season for travelling
      • Destinations in Germany
      • Duration and expenditure in health tourism: preferences vs. reality
      • Importance of different offers
    • METHODS
      RESULTS
      QUESTIONS
      FRAMEWORK
      Knowledge of Medical Wellness
      Only 21.8 % of all Germans knew the termMedical Wellness:
      Women: 24.4 % Men: 19.1 %
    • METHODS
      RESULTS
      QUESTIONS
      FRAMEWORK
      Associations with Medical Wellness
    • Season not
      important
      10.3%
      Winter
      8.5%
      Spring
      35.7%
      Summer
      18.9%
      Fall
      26.6%
      METHODS
      RESULTS
      QUESTIONS
      FRAMEWORK
      Preferred Season for Travelling
    • METHODIK
      ERGEBNISSE
      No.2
      No.3
      Preferred Destination for a Health Vacation
      No.1
    • METHODS
      RESULTS
      QUESTIONS
      FRAMEWORK
      Preferred Duration of Travel
      ABB. 7.1.1
    • METHODS
      RESULTS
      QUESTIONS
      FRAMEWORK
      Real Duration of Travel (Accord. to Number of Nights)
    • METHODS
      RESULTS
      QUESTIONS
      FRAMEWORK
      Preferred max. Expenditure per Day / Person (incl. Accommodation, Meals, and Treatments / Health Classes)
    • METHODS
      RESULTS
      QUESTIONS
      FRAMEWORK
      Real Expenditure per Day / Person
      (incl. Accommodation, Meals, and Treatments / Health Classes)
    • METHODS
      RESULTS
      QUESTIONS
      FRAMEWORK
      Importance of Different Services
    • Willingness to pay for
      health offers
      0 = „No, would not like to pay for it“
      1 = „Yes, would pay in part myself“
      2 = „Yes, would pay completely myself“
    • Three relevant target groups:
      Tourists interested in health tourism…
    • METHODS
      RESULTS
      QUESTIONS
      FRAMEWORK
      Conclusion
      • Medical Wellness is overestimated in its importance
      • Health tourism is possible all year around, however, less interest in winter
      • 1 day should not exceed the cost of 100 € (130 $) pro person / per day
      • Medical advice is important
      • Offers should be well evaluated: traditional offers are most interesting for guests
    • Thank You For Your Interest!
    • Contact
      Prof. Dr. Monika Rulle
      Institute of Geography and Geology
      Ernst-Moritz-Arndt-University Greifswald
      Germany
      E-Mail: rulle@uni-greifswald.de
    • METHODIK
      ERGEBNISSE
      ZIELE
      RAHMEN
      Präferenz der Unterkunft für Gesundheitsurlaub
    • METHODIK
      ERGEBNISSE
      ZIELE
      RAHMEN
      Anwendungen oder Übernachtungen in Rehabilitationsklinik
    • METHODIK
      ERGEBNISSE
      ZIELE
      RAHMEN
      Zufriedenheit mit Gesundheitsangeboten