Expectations of Health Tourists in Germany – Delusions and Reality Monika Rulle Ernst-Moritz-Arndt-University Greifswald Institute of Geography and Geology
Framework of HealthTourism
Central Research Questions
METHODS RESULTS QUESTIONS FRAMEWORK Health „Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity” (Constitution ofWorld Health Organization, 22 July,1946)
METHODS RESULTS QUESTIONS FRAMEWORK Health Tourism “Tourism associated with travel to health spas or resort destinations where the primary purpose is to improve the traveller’s physical well-being through a regimen of physical exercise and therapy, dietary control, and medical services relevant to health maintenance” ((UN) WTO: Gee, Fayos-Sola 1997, p. 381)
METHODS RESULTS QUESTIONS FRAMEWORK Segments of Health Tourism
METHODS RESULTS QUESTIONS FRAMEWORK Background: Medical Wellness
Offers for the prevention of specific diseases or for the general health promotion
High quality of the services, medically trained staff
Direct involvement or presence of medical practitioner
METHODS RESULTS QUESTIONS FRAMEWORK Central Research Questions
What kind of expectations do Germans have about a health vacation?
To what extend are health guests satisfied with the offers in health tourism destinations?
Generate a reliable database about the expectations of guests towards health vacations Develop indicators for a systematic development of health offers concerning prevention in Mecklenburg- Western Pomerania (M-WP)