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                    <span style="font-size:14px;">Spicy Laws of marketing - part 5</span><br/>
                    From: <a href="http://www.slideshare.net/Medinmark/">Medinmark</a>, 6 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_346498"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/Medinmark/spicy-laws-of-marketing-part-5?type=powerpoint" title="Spicy Laws of marketing - part 5">Spicy Laws of marketing - part 5</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=focus-principl-1207853490760158-9&stripped_title=spicy-laws-of-marketing-part-5" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=focus-principl-1207853490760158-9&stripped_title=spicy-laws-of-marketing-part-5" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/Medinmark/spicy-laws-of-marketing-part-5?type=powerpoint" title="View Spicy Laws of marketing - part 5 on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/downhill">downhill</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/bmw">bmw</a>)</div></div><br /><br />
                    This presentation demonstrates the significance of the principle of focus, which is an integral part of the marketing procedure. It describes the power of focus over the expansion of product line. This is the part fifth part of the series of marketing presentation - Spicy Laws of Marketing.<br /><br />
                    <a href="http://www.slideshare.net/Medinmark/spicy-laws-of-marketing-part-5">SlideShare Link</a>
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Spicy Laws of marketing - part 5

From Medinmark, 6 months ago

This presentation demonstrates the significance of the principle o more

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Slide 1:LAW OF FOCUS

Slide 2:LAW OF FOCUS You burn your way into the mind, by narrowing the focus to one word or concept. “The Ultimate Marketing Sacrifice”.

Slide 3:FEDEX was able to put the word into the mind overnight!  FedEx sacrificed product line.  Focused on overnight packaged delivery only.

Slide 4:Most powerful concept in marketing is… …owing a word / concept in the mind! But the word that leader owns, is so silent, simple & invisible, that it stands for the category!

Slide 5:TEST THE VALIDITY OF LEADERSHIP CLAIM WITH WORD ASSOCIATION…THEIR NAME BECOMES GENERIC !! PORTABLE MUSIC PLAYER SUV ADHESIVE E S DL

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