Spicy Laws of marketing - part 5

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  • + alextorres alextorres 2 years ago
    Hi Sir, I really like your slides, very simple yet very striking. It really strike me. I talented and creative but I lack focus. By the way Im from the beautiful country of the Philippines, but I love Elvis Presley more than our local artist here, in fact Im a professional Elvis Tribute Artist. I do singing telegram on the side. Please share it to me, you can e-mail the whole copy to alex-elvis71@yahoo.com



    Thank you. Thank you very much.



    Alex ELVIS Torres
  • + Medinmark Saurabh Aggarwal 2 years ago
    Hello friend!
    Visit the Url that I mention below, in order to see all the presentations that you asked for -
    http://www.slideshare.net/Medinmark/slideshows
    I cannot let u download them yet. Once I finish with uploading the rest of the parts for this series (15 more); I will make these files down loadable.
    1 month approx.
  • + kaycm kaycm 2 years ago
    How can I see parts 1 to 4 , and download if I like ?
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Spicy Laws of marketing - part 5 - Presentation Transcript

  1. LAW OF FOCUS
  2. You burn your way into the mind , by narrowing the focus to one word or concept . “ The Ultimate Marketing Sacrifice ”. LAW OF FOCUS
  3. FEDEX was able to put the word into the mind overnight!
    • FedEx sacrificed product line .
    • Focused on overnight packaged delivery only.
  4. Most powerful concept in marketing is… … owing a word / concept in the mind! But the word that leader owns, is so silent , simple & invisible , that it stands for the category!
  5. TEST THE VALIDITY OF LEADERSHIP CLAIM WITH WORD ASSOCIATION…THEIR NAME BECOMES GENERIC !! SCOOTER INJURY TAPE SEARCH ENGINE DETERGENT COOKING OIL MP3 MP4 PLAYER SCRATCH TAPE COPIER UNDER GARMENTS SUV ADHESIVE NOODLES PRESSURE COOKER PORTABLE MUSIC PLAYER
  6. Heinz owns the word ketchup in mind ! Heinz is perceived to be the slowest ketchup in the west – Emphasizing the thickness attribute! The word slow helps Heinz, maintain 50% market share .
  7. IF NOT A LEADER THAN FOCUS HARD You become a leader , when you reduce the scope of your operations.
  8. Find a word Create a new category Have follower brands
    • You are now a leader.
    • You have made a new category, look very important.
    • You have impressed people.
  9. Once you have a word , you have to go out of way to protect it !
  10. For years, BMW has been… the ultimate driving machine! BMW decided to broaden the product line & chase Mercedes Benz with the large 700 Series Sedan .
  11. But how could a living room on wheels , be the ultimate driving machine ? Things started downhill for BMW UNTIL they changed tactics , introduced small BMW & emphasized driving again! ( Regained their focus )

+ Saurabh AggarwalSaurabh Aggarwal, 2 years ago

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