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Slideshow transcript
Slide 1: Mind OR Marketplace
Slide 2: LAW OF MIND It is better to be first in mind,
Slide 3: Duryea brothers invented 1st gas powered automobile and were the 1st ones to enter the marketplace.
Slide 4: Herby brothers invented 1st washing machine and were the 1st ones to enter the marketplace.
Slide 5: Duna created the 1st TV Commercial Ad and were the 1st ones to enter the marketplace.
Slide 6: ALL THESE FIRSTS ARE GONE !
Slide 7: IS LAW OF LEADERSHIP WRONG? IN THE WORLD OF MARKETING... IT IS BETTER TO BE FIRST, THAN TO BE BETTER. LAW OF LEADERSHIP
Slide 8: NO
Slide 9: Getting into market is important to the extent, that it allows to get into the mind first!
Slide 10: O N N GT t I ke st . ar EM e m d1 R th in ri nt o them e put nto om gi mec ettin ra ainf yg er m ttleb st ev ba c –1 eting niva rk U ma ted he nt a re C wo IBM
Slide 11: U Can’t Change a MIND Once It Has Been Made Up.
Slide 12: U can’t change his mind, but you can build a different image here. Only when majority overwhelms him, his mind will change.
Slide 13: After 25 years & 2 billion dollars expense also, Xerox - the 1st plain paper copier could not enter the consumer mind as a computer. 2 billion $ paper copier computer 25 years
Slide 14: One simple method to enter into a mind Is having A Short, Sweet Name !
Slide 15: Many competitors were positioned on the launching pad but, only APPLE entered into the mind. APPLE 2 (short, sweet name!!!) commodore myths altair 8800 radioshack trs 80
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