Spicy Laws of marketing - 3

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    Spicy Laws of marketing - 3 - Presentation Transcript

    1. Mind OR Marketplace
    2. LAW OF MIND It is better to be first in mind, than in the marketplace !
    3. Duryea brothers invented 1 st gas powered automobile and were the 1 st ones to enter the marketplace .
    4. Herby brothers invented 1 st washing machine and were the 1 st ones to enter the marketplace .
    5. Duna created the 1 st TV Commercial Ad and were the 1 st ones to enter the marketplace .
    6. ALL THESE FIRSTS ARE GONE !
    7. IN THE WORLD OF MARKETING ... IT IS BETTER TO BE FIRST, THAN TO BE BETTER. IS LAW OF LEADERSHIP WRONG ? LAW OF LEADERSHIP
    8. NO
    9. Getting into market is important to the extent, that it allows to get into the mind first !
    10. REMINGTON Created Univac – 1 st ever mainframe computer into the market IBM won the marketing battle by getting into the mind 1 st .
    11. U Can’t Change a MIND Once It Has Been Made Up .
    12. U can’t change his mind, but you can build a different image here . Only when majority overwhelms him, his mind will change .
    13. paper copier computer 25 years 2 billion $ After 25 years & 2 billion dollars expense also, Xerox - the 1 st plain paper copier could not enter the consumer mind as a computer .
    14. One simple method to enter into a mind Is having A Short, Sweet Name !
    15. commodore myths altair 8800 radioshack trs 80 Many competitors were positioned on the launching pad but, only APPLE entered into the mind . ( short, sweet name !!!) APPLE 2

    + Saurabh AggarwalSaurabh Aggarwal, 2 years ago

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