Spicy laws of Marketing to shake your customer PART - 2

LAW OF CATEGORY

If you can’t be the first in a category , then set up a new category , you can be first in!

CRAY DECIDED NOT MAKE PCs, AS THEY WERE NOT THE FIRST ONES TO DO SO. they invented a new category that they could lead - SUPERCOMPUTER Cray is now a 1000 million $ company.

that is why Convex invented the first mini supercomputer category... … that is why Commodore International invented first multimedia computer category.

… that’s why Hertz invented a new category of car rental …

that’s the reason why coke has been selling refreshment !!!

WHAT CATEGORY is your BRAND FIRST IN ?

What? Brand Oriented thinking? Everyone talks about their brand … think categories … forget brands ! PROSPECTS ARE ON DEFENSIVE... WHEN THEY HEAR BRANDS.

If you’ve set up a new category... You become the first You are the leader PROMOTE IT ! You have no competition