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Slideshow transcript
Slide 1: FUNDAMENTAL LAWS OF MARKETING TO SHAKE YOUR CUSTOMER PART - 1 to seek more stuff, log on to – SAURABH
Slide 2: LAW OF LEADERSHIP
Slide 3: IN THE WORLD OF MARKETING... IT IS BETTER TO BE FIRST, THAN TO BE BETTER.
Slide 4: BASIC ISSUE IN MARKETING IS TO ENTER INTO the MIND FIRST
Slide 5: MIND OF THE leading brands; CUSTOMER leading products & leading product categories enter into the mind of customer first & stay there!
Slide 6: AUTOM COMPUTE OBILES RS HONES MOBILE P MAGAZINES LAW OF LEADERSHIP APPLIES TO ALL PRODUCTS, BRANDS & CATEGORIES.
Slide 7: JEEP THE FIRST INFORMAL RIDE OFF THE ROAD VEHICLE JEEP – OLDEST SPORT UTILITY VEHICLE (SUV) JEEP – THE LEADER
Slide 8: IBM– LEADERS IN INTRODUCING THE FIRST MAINFRAME COMPUTER
Slide 9: ACURA LEADER INTRODUCED THE FIRST JAPANESE LUXURY CAR IN AMERICA.
Slide 10: SUN FIRST ONES SUN – FIRST IN WORKSTATIONS
Slide 11: FIRST MINI VAN WAS INTRODUCED BY CHRYSLER ! THEY NOW HOLD OVER 50% OF VAN’S MARKET SHARE
Slide 12: FIRST DESKTOP LASER PRINTER WAS INTRODUCED BY HP ! today hp has over 50% of total printer market share.
Slide 13: WHY ARE THESE BRANDS ON THE TOP? IBM JEEP SUN HP ACURA CHRYSLER none of their competitors…
Slide 14: SO ! the essence of marketing is creating better products OR getting into mind first???
Slide 15: IF GETTING INTO THE MIND FIRST IS THE ULTIMATE STRAEGY, WHY COMPANIES RUN AFTER BETTER PRODUCT STRATEGY?
Slide 16: WASTING MILLIONS IN BENCHMARKING ! BENCHMARKING – COMPARING YOUR PRODUCT AGAINST THE BEST IN INDUSTRY.
Slide 17: BENCHMARKING DIDN’T WORK !!! IT IS BETTER TO BE FIRST … THAN TO BE BETTER !!!
Slide 18: THE SECRET IS TO ENTER INTO THE MIND FIRST… AND BE THE LEADER !!! LAW OF LEADERSHIP
Slide 19: REGARDLESS OF REALITY… PEOPLE PERCEIVE FIRST PRODUCT IN TO THE MIND, AS SUPERIOR !
Slide 20: ONE REASON WHY FIRST BRANDS BECOME LEADERS… …BECAUSE THEIR NAME BECOMES GENERIC !! MUSIC PLAYER PORTABLE SUV ADHESIVE E S DL PRESSURE NOO COOKER G SCOOTER U A COPIER N R D M E E R NT SCRATCH TAPE DET S ERG INJURY TAPE ENT CO OK ING OIL SEARCH ENGINE MP3 MP4 PLAYER
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