FUNDAMENTAL LAWS OF MARKETING TO SHAKE YOUR CUSTOMER PART - 1 to seek more stuff, log on to –  SAURABH
LAW OF LEADERSHIP
IN THE WORLD OF MARKETING ... IT IS BETTER TO BE FIRST, THAN TO BE BETTER.
BASIC ISSUE IN MARKETING IS TO ENTER INTO the MIND   FIRST
MIND   OF   THE CUSTOMER leading  brands ; leading  products   & leading product  categories enter into  the  mind  of  cu...
LAW OF LEADERSHIP APPLIES TO ALL PRODUCTS, BRANDS & CATEGORIES . MOBILE PHONES COMPUTERS AUTOMOBILES MAGAZINES
JEEP  THE FIRST INFORMAL RIDE OFF THE ROAD VEHICLE JEEP – THE LEADER JEEP – OLDEST SPORT UTILITY VEHICLE (SUV)
IBM– LEADERS IN INTRODUCING THE FIRST MAINFRAME COMPUTER
ACURA LEADER INTRODUCED THE FIRST JAPANESE LUXURY CAR IN AMERICA.
SUN  –  FIRST   IN WORKSTATIONS SUN FIRST ONES
FIRST MINI VAN WAS INTRODUCED BY CHRYSLER ! THEY NOW HOLD OVER 50% OF VAN’S MARKET SHARE
FIRST  DESKTOP LASER PRINTER WAS INTRODUCED BY  HP  ! today  hp  has over  50%  of total printer  market share .
WHY ARE THESE BRANDS ON THE TOP ? none of their  competitors … have  better products  than what they have ??? IBM JEEP   S...
SO   !  the  essence  of  marketing  is getting  into  mind  first??? creating better products OR
IF GETTING INTO THE MIND FIRST IS THE ULTIMATE STRAEGY, WHY COMPANIES RUN AFTER  BETTER PRODUCT  STRATEGY?
BENCHMARKING – COMPARING YOUR PRODUCT AGAINST THE BEST IN INDUSTRY. WASTING MILLIONS IN BENCHMARKING !
BENCHMARKING DIDN’T WORK !!! IT IS BETTER TO BE FIRST … THAN TO BE BETTER !!!
THE SECRET IS TO ENTER INTO THE MIND  FIRST … AND BE THE LEADER !!! LAW OF LEADERSHIP
REGARDLESS OF REALITY… PEOPLE PERCEIVE  FIRST  PRODUCT IN TO THE  MIND , AS SUPERIOR !
ONE REASON WHY  FIRST  BRANDS BECOME  LEADERS …  …BECAUSE THEIR  NAME  BECOMES  GENERIC   !! SCOOTER  INJURY TAPE SEARCH E...
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Spicy laws of Marketing to shake your customer - 1

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Being presented are the fundamental laws of marketing to shake your customer. This is only the first part & there are many more to come. These fundamental laws have been
self evident in numerous case studies that our corporate history has offered. If studied and applied properly, these laws can create revolutionary transformation in your
approach to marketing and will lead to massive success. There validity and their power has been strongly reflected in the presentation with use of examples, case studies and
illustrations.

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Spicy laws of Marketing to shake your customer - 1

  1. 1. FUNDAMENTAL LAWS OF MARKETING TO SHAKE YOUR CUSTOMER PART - 1 to seek more stuff, log on to – SAURABH
  2. 2. LAW OF LEADERSHIP
  3. 3. IN THE WORLD OF MARKETING ... IT IS BETTER TO BE FIRST, THAN TO BE BETTER.
  4. 4. BASIC ISSUE IN MARKETING IS TO ENTER INTO the MIND FIRST
  5. 5. MIND OF THE CUSTOMER leading brands ; leading products & leading product categories enter into the mind of customer first & stay there !
  6. 6. LAW OF LEADERSHIP APPLIES TO ALL PRODUCTS, BRANDS & CATEGORIES . MOBILE PHONES COMPUTERS AUTOMOBILES MAGAZINES
  7. 7. JEEP THE FIRST INFORMAL RIDE OFF THE ROAD VEHICLE JEEP – THE LEADER JEEP – OLDEST SPORT UTILITY VEHICLE (SUV)
  8. 8. IBM– LEADERS IN INTRODUCING THE FIRST MAINFRAME COMPUTER
  9. 9. ACURA LEADER INTRODUCED THE FIRST JAPANESE LUXURY CAR IN AMERICA.
  10. 10. SUN – FIRST IN WORKSTATIONS SUN FIRST ONES
  11. 11. FIRST MINI VAN WAS INTRODUCED BY CHRYSLER ! THEY NOW HOLD OVER 50% OF VAN’S MARKET SHARE
  12. 12. FIRST DESKTOP LASER PRINTER WAS INTRODUCED BY HP ! today hp has over 50% of total printer market share .
  13. 13. WHY ARE THESE BRANDS ON THE TOP ? none of their competitors … have better products than what they have ??? IBM JEEP SUN HP ACURA CHRYSLER
  14. 14. SO ! the essence of marketing is getting into mind first??? creating better products OR
  15. 15. IF GETTING INTO THE MIND FIRST IS THE ULTIMATE STRAEGY, WHY COMPANIES RUN AFTER BETTER PRODUCT STRATEGY?
  16. 16. BENCHMARKING – COMPARING YOUR PRODUCT AGAINST THE BEST IN INDUSTRY. WASTING MILLIONS IN BENCHMARKING !
  17. 17. BENCHMARKING DIDN’T WORK !!! IT IS BETTER TO BE FIRST … THAN TO BE BETTER !!!
  18. 18. THE SECRET IS TO ENTER INTO THE MIND FIRST … AND BE THE LEADER !!! LAW OF LEADERSHIP
  19. 19. REGARDLESS OF REALITY… PEOPLE PERCEIVE FIRST PRODUCT IN TO THE MIND , AS SUPERIOR !
  20. 20. ONE REASON WHY FIRST BRANDS BECOME LEADERS … …BECAUSE THEIR NAME BECOMES GENERIC !! SCOOTER INJURY TAPE SEARCH ENGINE DETERGENT COOKING OIL MP3 MP4 PLAYER SCRATCH TAPE COPIER UNDER GARMENTS SUV ADHESIVE NOODLES PRESSURE COOKER PORTABLE MUSIC PLAYER

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