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Spicy laws of Marketing to shake your customer - 1
 

Spicy laws of Marketing to shake your customer - 1

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Being presented are the fundamental laws of marketing to shake your customer. This is only the first part & there are many more to come. These fundamental laws have been ...

Being presented are the fundamental laws of marketing to shake your customer. This is only the first part & there are many more to come. These fundamental laws have been
self evident in numerous case studies that our corporate history has offered. If studied and applied properly, these laws can create revolutionary transformation in your
approach to marketing and will lead to massive success. There validity and their power has been strongly reflected in the presentation with use of examples, case studies and
illustrations.

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    Spicy laws of Marketing to shake your customer - 1 Spicy laws of Marketing to shake your customer - 1 Presentation Transcript

    • FUNDAMENTAL LAWS OF MARKETING TO SHAKE YOUR CUSTOMER PART - 1 to seek more stuff, log on to – SAURABH
    • LAW OF LEADERSHIP
    • IN THE WORLD OF MARKETING ... IT IS BETTER TO BE FIRST, THAN TO BE BETTER.
    • BASIC ISSUE IN MARKETING IS TO ENTER INTO the MIND FIRST
    • MIND OF THE CUSTOMER leading brands ; leading products & leading product categories enter into the mind of customer first & stay there !
    • LAW OF LEADERSHIP APPLIES TO ALL PRODUCTS, BRANDS & CATEGORIES . MOBILE PHONES COMPUTERS AUTOMOBILES MAGAZINES
    • JEEP THE FIRST INFORMAL RIDE OFF THE ROAD VEHICLE JEEP – THE LEADER JEEP – OLDEST SPORT UTILITY VEHICLE (SUV)
    • IBM– LEADERS IN INTRODUCING THE FIRST MAINFRAME COMPUTER
    • ACURA LEADER INTRODUCED THE FIRST JAPANESE LUXURY CAR IN AMERICA.
    • SUN – FIRST IN WORKSTATIONS SUN FIRST ONES
    • FIRST MINI VAN WAS INTRODUCED BY CHRYSLER ! THEY NOW HOLD OVER 50% OF VAN’S MARKET SHARE
    • FIRST DESKTOP LASER PRINTER WAS INTRODUCED BY HP ! today hp has over 50% of total printer market share .
    • WHY ARE THESE BRANDS ON THE TOP ? none of their competitors … have better products than what they have ??? IBM JEEP SUN HP ACURA CHRYSLER
    • SO ! the essence of marketing is getting into mind first??? creating better products OR
    • IF GETTING INTO THE MIND FIRST IS THE ULTIMATE STRAEGY, WHY COMPANIES RUN AFTER BETTER PRODUCT STRATEGY?
    • BENCHMARKING – COMPARING YOUR PRODUCT AGAINST THE BEST IN INDUSTRY. WASTING MILLIONS IN BENCHMARKING !
    • BENCHMARKING DIDN’T WORK !!! IT IS BETTER TO BE FIRST … THAN TO BE BETTER !!!
    • THE SECRET IS TO ENTER INTO THE MIND FIRST … AND BE THE LEADER !!! LAW OF LEADERSHIP
    • REGARDLESS OF REALITY… PEOPLE PERCEIVE FIRST PRODUCT IN TO THE MIND , AS SUPERIOR !
    • ONE REASON WHY FIRST BRANDS BECOME LEADERS … …BECAUSE THEIR NAME BECOMES GENERIC !! SCOOTER INJURY TAPE SEARCH ENGINE DETERGENT COOKING OIL MP3 MP4 PLAYER SCRATCH TAPE COPIER UNDER GARMENTS SUV ADHESIVE NOODLES PRESSURE COOKER PORTABLE MUSIC PLAYER