Slideshow transcript
Slide 1:This is the ppt translation of the second part of 25 keys to sales & marketing, an audio portable MBA course, which has been developed by New York Times publishing, with the contribution of some of the best known business academicians and practitioners of the contemporary world. This is only a reproduced graphical version of the same with no commercial motive. It has been developed for better self learning and for assistance to the large community of several business practitioners & students, who are in constant pursuit for quality stuff on-line. - Saurabh
Slide 2:25 Keys in Sales & Marketing Key - 6 Why the lack of Marketing Research means flying blind?
Slide 3:What is Marketing Research and why is it needed? Marketing Research is the systematic gathering, recording and analyzing of data, about problems relating to the marketing of goods and services. It is essentially, the



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