Slideshow Transcript

1. Slide 1: Key – 1 The need to understand the complexity of marketing!
2. Slide 2: 2 questions come to the fore-front  What is marketing?  How is it different from selling?
3. Slide 3: What is marketing?  Marketing is not selling  Marketing is strategy  Marketing has been defined by American Marketing Association as the process of planning and executing the conception, pricing, promotion & distribution of ideas, goods & services to create exchanges that satisfy individual and organizational objectives.
4. Slide 4: Difference between marketing & sales….  Selling focuses on the  Marketing focuses on the need of the seller. need of the buyer.  Its focus is on the  Focus of marketing, manufacturer, whose ultimately is consumer need is to convert the satisfaction, which is product into cash. derived fr