The poster shows a close up of Cruise’s face, which is the focus of the poster.
The Font is all caps, and a silvery white colour.
At the top is Cruise’s name, which shows that the film is being sold on his name mainly.
Cruise’s name and ‘Minority Report’ are aligned – as the title of the film is longer then Cruise’s name it means that Cruise’s name is bigger, emphasising that the movie is being sold on his name.
The tagline ‘this year everybody runs’ is small at the bottom but emphasises that everyone is involved, drawing the audience in. The two words ‘this year’ are in dark blue writing that matches the blue colour scheme that of cruises face, however ‘Everybody runs’ is in the same silvery white font matching the Name of the film and the name of the star actor. This shows that everybody running is a key aspect of the font.
Around the right eye there is a sci-fi looking computer switchboard pattern revealing Cruise’s eye in a different colour scheme to the rest of the poster, which draws the audience into his eye. As the pattern looks like a switchboard, the genre of science fiction is clear.
The colour scheme of the poster is designed to draw the audience in, as it raises a lot of questions.
As most of the poster is blue, it shows that there is a dark element to the film, which breaks some of the codes and conventions of the Cruise type films – he has been type casted as an action hero and yet the poster makes it unclear whether he is the hero or the villain.
The kind of people that are being attracted by this poster are Tom Cruise fans, as Tom Cruise has been type casted. Furthermore, as the genre is clear as a sci-fi movie, it means that people who like Science Fiction fans would go and see it.