Fashion Bloggers: 8 ways to refresh your social media

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Fashion Bloggers need to constantly refresh their social media to stay interesting and relevant. This presentation will provide 8 quick ways to ensure your methodology remains up to date and in line with current industry trends.

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  • Malcolm Gladwell’s “Tipping Point”. Jonah Berger is currently the leading academic on this topic and dismisses the effectiveness of influencers. Google updates- have they changed a brand’s focus?Test with self-serve ads show £70 can get 20,000 impressions and great engagement rates. Use when collaborating with brands. 4.
  • AdvantagesAllows you to stay currentSchedule guest bloggersConsistency of publishing is reassuring to followers Social integration- compose tweets in advance
  • What social media tools are they currently using? Do they look at analytics?Followerwonk analysis of their followers- work through one example.https://www.diigo.com/
  • Use linkTwitter list- same theory
  • Add Pinterest Trend facts
  • Fashion Bloggers: 8 ways to refresh your social media

    1. 1. 8 WAYS TO REFRESH YOUR SOCIAL MEDIA
    2. 2. WHAT WILL WE COVER? 2014 Predictions 8 Tips & Tricks
    3. 3. 2014 PREDICTIONS 1. Brands will stop relying on “Influencers” 2. Twitter advertising will open new avenues to those working on a budget 3. SnapChat will reveal its commercial model 4. Micro-video campaigns will grow in importance 5. Multi-voice blogs will become more prevalent 6. Social media and television will become inseparable in marketing and advertising
    4. 4. TIP 1- HAVE AN EDITORIAL CALENDAR 1. WordPress editorial calendars 2. Keep it simple with Excel
    5. 5. TIP 2- USE DATA • Ask Questions • Examine what works and what doesn’t • What time of the day should you be tweeting? • When are your audience awake? • How do their Twitter habits change throughout the day? • Examine your competitors • Monitor the Web
    6. 6. TIP 3- BE BRUTAL- TIME FOR A CULL!
    7. 7. TIP 4- USE YOUR ASSETS • Social media should incorporate all media types • Changes to Twitter in December made imagery more important • Don’t be afraid to experiment with new platforms- imitate big brands • Snapchat, Vine and Instagram video are three of the fastest growing media types
    8. 8. EXAMPLES Vine Can be used like trailers for blog posts Excellent way to reinforce your style and personality You can crowd-source video content for your brand Snapchat Snap Stories are a great way to keep your work in the mind of your followers Especially good for behind the scenes content Gives the feeling of intimacy
    9. 9. TIP 5- COMMUNITY
    10. 10. TIP 6- PINS
    11. 11. TIP 7- IFTTT
    12. 12. TIP 8- THE CHEAT SHEET Hashtag Details Hashtag #Bbloggers Wed & Sun 8-9pm #Fashion #Fbloggers Mon & Thurs 8-9pm #StreetStyle #FashionUnfold 2nd Tuesday every month 6pm #Shoes #StyleChat Weds 8pm #Accessories #beautychat Fridays 7pm #Outfit #OOTD Outfit Of The Day #Clothes #WIWT What I Wore Today #Model

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