Vu lu ZOOM 2012

Autumn/winter 2011 Zoom Santé

Online VuLu on “Zoom Santé”
Edition Antumn - Winter 2011
“ Dossier: Un hiver en pleine forme”
Insert Femmes d’Aujourd’hui ed43 – 27/10/2011
Field: 11/11 to 17/11/2011
Femmes d’Aujourd’hui online panel Femmes focus
n=179
Methodology

Without showing the cover:
75% knows the name ‘Zoom Santé’
Attributed the name to:
62% A part or insert of a magazine
16% Doesn’t know
20% A magazine
1% A website
2% Other
Results: awareness

When showing the cover:
84% noticed ZOOM Santé
And consider it as:
37% A column of Femmes d’Aujourd’hui
35% A separate magazine published by Femmes d’Aujourd’hui
22% An advertising magazine
76% of those who noticed it, read ZOOM Santé
Results: awareness

When showing the pages inside:
Only 1 person didn’t read it!
24% of the respondents were wrong or hesitated
Why?
perceived as content of the Femmes d’Aujourd’hui
memory
Results: awareness

Reasons for not reading Zoom: Results: awareness

Results: cover items 2 – 49% 3 – 48% 4 – 36% 5 – 31% None of these – 4% 6 – 18%

Results: quantity read

Results: evaluation

Results: statements

Results: future use

Results: reading score x evaluation

Very Zoom Santé is really appreciated and considered as a part of Femmes d’Aujourd’hui. The evaluation & reading scores are higher than the edition tested in May 2011.
The insertion of the Zoom Santé in the center of the magazine contributes to this consideration. They are many people who weren’t aware they read the Zoom Santé but when showing the inside pages it becomes obvious.
Few people consider Zoom Santé as an advertising insert (but the ones who do are irritated).
Conclusions

Contact us Sanoma Media Communication Solutions Telecomlaan 5-7 1831 Diegem tel.: +32 2 776 27 10 [email_address] cs.sanomamedia.be

Vu lu ZOOM 2012

by Sanoma Advertising (Belgium) on Jan 31, 2012

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Vu lu ZOOM 2012 — Presentation Transcript