Magscan Opportunity Plan 2011
Upcoming SlideShare
Loading in...5
×
 

Magscan Opportunity Plan 2011

on

  • 610 views

 

Statistics

Views

Total Views
610
Views on SlideShare
522
Embed Views
88

Actions

Likes
1
Downloads
14
Comments
0

2 Embeds 88

http://cs.sanomamedia.be 87
http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Magscan Opportunity Plan 2011 Magscan Opportunity Plan 2011 Presentation Transcript

  • 2011
  • Magazines can…Inspire the reader & Surprise, impress Catch the The combined force make a powerful and draw readers attention, stand out of strong brands connection closer
  • Inspire the reader &make a powerful connection
  • Inspire the reader & make a powerful connection Shopping pagesNew format• Promotional pages with products that have news value (introduction/(re)launch, exclusive readers’ offer, …)• Nice look&feel (≠ editorial pages)• Valid for Libelle and Femmes d’Aujourd’hui• Fixed lay-out on 1/1 P• Picture/pack shot of product• 3 or 4 advertiser/page
  • Inspire the reader & make a powerful connection3 or max 4 advertisers/page Shopping pages Clear signature Picture/no logo
  • Inspire the reader & make a powerful connection Shopping pages Libelle + Femmes d’Aujourd’hui Coverage Coverage RLP Total readership* Readership last period* Print Run RLP** Core target 2.941.000 1.413.200 385.665 15,2% 25,6% Core target: Women, 25 - 54 years, social groups 1-4 100% 90% 78,1% Readers Profile 80% 70% 60% 50% 42,8% 38,1% 40% 27,5% 25,6% 25,8% 30% 21,9% 19,1% 20,4% 20% 10% 0% M W - 12-34 35-54 55+ - 1-2 3-4 5-6 7-8Source: *CIM 2010 national 12+ Universe
  • Inspire the reader & make a powerful connection Shopping pages Libelle Coverage Coverage RLP Total readership* Readership last period* Print Run RLP** Core target 1.793.400 913.400 270.267 17,0% 28,5% Core target: Women, 25 - 54 years, social groups 1-4 100% 90% 77,8% Readers Profile 80% 70% 60% 50% 36,7% 37,9% 40% 25,5% 27,9% 30% 22,2% 25,4% 25,4% 20,4% 20% 10% 0% M W - 12-34 35-54 55+ - 1-2 3-4 5-6 7-8 UniverseSource: *CIM 2010 national 12+, **Universe of language
  • Inspire the reader & make a powerful connection Shopping pages Femmes d’Aujourd’hui Coverage Coverage RLP Total readership* Readership last period* Print Run RLP** Core target 1.171.200 503.100 128.391 12,4% 21,1% 100% Core target: Women, 25 - 54 years, social groups 1-4 90% 79% Readers Profile 80% 70% 60% 50% 39% 40% 35% 31% 30% 26% 26% 21% 21% 22% 20% 10% 0% M W - 12-34 35-54 55+ - 1-2 3-4 5-6 7-8 UniverseSource: *CIM 2010 national 12+, **Universe of language
  • Inspire the reader & make a powerful connection Shopping pages Main Responsible for Purchase Position Libelle Target: Families with children 40% Libelle 35% Dag Allemaal + = Express 665.600 MRP 30% 25% Coverage (%) Libelle 20% 15% Story Flair Nl Nina 10% We Knack 5% 0% 95 100 105 110 115 120 125 SelectivitySource: Cim 2010, North
  • Inspire the reader & make a powerful connection Shopping pages Main Responsible for Purchase Position Femmes d’Aujourd’hui 45% Target: Families with children Femmes d’Aujourd’hui 40% = 35% Ciné Télé Revue 359.900 MRP 30% Coverage (%) 25% 20% Femmes dAujourdhui 15% Top Santé 10% Flair Fr 5% We Le Vif Paris Match 0% 90 100 110 120 130 SelectivitySource: Cim 2010, South
  • Inspire the reader & make a powerful connection Shopping pages Women, 21-54 years old Position Libelle Target: Families with children 35% Libelle 30% Libelle = 373.800 women, 21-54y Coverage (%) 25% 20% Flair Nl 15% Story Nina We Knack 10% 5% 0% 105 115 125 135 145 155 165 175 SelectivitySource: Cim 2010, North
  • Inspire the reader & make a powerful connection Shopping pages Women, 21-54 years old Position Femmes d’Aujourd’hui 45% Target: Families with children Femmes d’Aujourd’hui 40% = Ciné Télé 35% Revue 204.600 women, 21-54y 30% Coverage (%) 25% 20% Top Santé Femmes 15% dAujourdhui Paris Match 10% Flair Fr We Le Vif 5% 0% 100 110 120 130 140 150 160 170 180 190 SelectivitySource: Cim 2010, South
  • Inspire the reader & make a powerful connection Shopping pages Libelle/Femmes readers: an open mind to new products 58,5% likes to try new Food products totally agree rather agree rather disagree totally disagree no answer like to try new products 14,3 44,2 27,8 9,2 4,6 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Source: CIM-PMP 2010, based on reader’s profile RLP
  • Inspire the reader & make a powerful connection Shopping pages Libelle/Femmes readers: preference for branded products 55,2% prefers known Food brands totally agree rather agree rather disagree totally disagree no answer I prefer known brands 16,3 38,9 32,8 7,7 4,3 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Source: CIM-PMP 2010, based on reader’s profile RLP
  • Inspire the reader & make a powerful connection Shopping pages Libelle/Femmes readers: interested in special offers 63,2% searches for special offers in Food promotion leaflets totally agree rather agree rather disagree totally disagree no answer I regularly look in promotion leaflets searching for special 25,5 37,7 20,8 10,7 5,3 offers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Source: CIM-PMP 2010, based on reader’s profile RLP
  • Inspire the reader & make a powerful connection Shopping pages Libelle/Femmes readers: an open mind to new products 32,3% likes to try new Beauty products totally agree rather agree rather disagree totally disagree no answer like to try new products 8,4 23,9 33,9 29,1 4,6 0% 20% 40% 60% 80% 100%Source: CIM-PMP 2010, based on reader’s profile RLP
  • Inspire the reader & make a powerful connection Shopping pages The power of shopping pages Shopping pages are well read! • 79% of all the readers have looked at a shopping page in a magazine at least once • 76% of all the readers who have ever noted a shopping page, has read the page • 82% of all the readers who have ever noted a shopping page, perceived it as an adSource: Shopping pagina Reader’s Test Program, VuLu, 2010
  • Inspire the reader & make a powerful connection Shopping pages The power of shopping pages Inspiration! Shopping pages … … tell something new … give the brand a positive image … are credible … do not disturb at all … contain interesting information … are attractive … make sure that people feel attached to the productSource: Shopping pagina Reader’s Test Program, VuLu, 2010
  • Inspire the reader & make a powerful connection Shopping pages The power of shopping pages Sales response! • 29% of all the readers who have ever noted a shopping page and felt attached to the product has bought a product seen on the page!Source: Shopping pagina Reader’s Test Program, VuLu, 2010
  • Inspire the reader & make a powerful connection Shopping pagesBudget• Always ¼ page rate• Combi national: € 6.126,23• Libelle: € 4.301,25• Femmes d’Aujourd’hui: € 1.950• Lay-out included
  • Inspire the reader & make a powerful connection Shopping pagesPlanning• Often 4th Thursday of the month• Next Issues: 26/5, 30/6, 25/8, 29/9, 27/10, 24/11,…• Reservation: 15 workdays before publication• Material: 13 workdays before publication
  • Inspire the reader & make a powerful connection Shopping pagesThe rules• The promoted product has to have news value (introduction/(re)launch, exclusive readers’ offer, no coupons)• Per page: min 3 & max 4 advertisers• Page is equally divided (1/3 or ¼), no preferred placement possible• NO logo, only packshot, unless there’s no logo visible on the packshot itself (e.g. shoes, fresh products, tourist offers, …)• Exclusivity per page on product level (not on brand level)• Advertiser delivers image (detached, 300 dpi) and text (in both languages, Word-file)• Final lay-out is sent for approval by mail to 1 designated person + only 1 correction round
  • Inspire the reader & make a powerful connection Publi lightNew format• 4 inspiring pre-determined editorial tinted page formats 1. “Copy the look” (fashion / beauty) 2. “The hit, the combinations” (fashion) 3. “3x different” (food) 4. “Carte blanche” (fashion)• Can be used in multiple Sanoma magazines• Always a 2/1 page• Light realization investment by using existing photo material delivered by the advertiser
  • Inspire the reader & make a powerful connection Publi lightCopy the look FashionA smart idea to inspire your consumers – A catwalk image – A number of clothes and accessories to copy the catwalk look – A detailed description of the different items shown at the right side and how to combine them best – Copy made by a fashion journalist
  • Technical specsRestrictions:• Max 1 catwalk image• Max 5 other images• 1 logo• Specifications with regards to shown clothes in a short briefingBudget:• 2/1 page title• 1 language: €1.219• 2 languages: € 1.548
  • Inspire the reader & make a powerful connection Publi lightCopy the look BeautyA smart beauty idea to inspire your consumers – A close facial make-up image – A number of make-up and beauty products to copy the close look – A detailed description of the different items shown at the right side and how to combine them best – Copy made by a beauty journalist
  • Clear signature
  • Technical specsRestrictions:• Max 1 catwalk image• Max 5 other images• 1 logo• Specificatons with regards to shown products in a short briefingBudget:• 2/1 page title• 1 language: € 2.993• 2 languages: € 3.359
  • Inspire the reader & make a powerful connection Publi lightThe Hit & its combinations FashionInteresting idea for a fashion up selling deal – Show a top scoring fashion item – Give ideas on how you can combine it with other clothes or accessories in a refreshing way – Copy made by a stylist
  • Clear signature
  • Technical specsRestrictions:• Max 1 ‘hit’- image• Max 5 other images• 1 logo• Specificatons with regards to shown products in a short briefingBudget:• 2/1 page title• 1 language: € 1.219• 2 languages: € 1.548
  • Inspire the reader & make a powerful connection Publi light3 different ways FoodSurprise your table guests – One basic ingredient – 3 different ways to prepare/serve it – A new cooking way³ – Copy made by one of our famous culi journalists
  • Clear signature
  • Technical specsRestrictions:• Max 3- images of prepared recepies• Specificatons with regards to shown products in a short briefingBudget• 2/1 page title• 1 language: € 1.219• 2 languages: € 1.584
  • Inspire the reader & make a powerful connection Publi lightCarte Blanche FashionChallenging and inviting idea – You give 2 girls a cash budget each to shop fashion within a limited time frame together with a stylist – Curious about the results? – A fashion photographer is taking photos in the shop – Afterwards a picture of the girls side by side is shown • In copy their reason why • Together with advice from one of our stylists
  • Clear signature Picture of the two friends Comment of stylistStory of the friends and their budget
  • Technical specsRestrictions:• The shopping budget• The shop• 1 logo• Specificatons with regards to shown products in a short briefingBudget• 2/1 page title• 1 language: € 2.720• 2 languages: € 3.086• Excl. shopping budget
  • Inspire the reader & make a powerful connection Publi lightConditions for Inspirational Report light – Photo’s delivered by advertiser (with exception of Carte Blanche) – Realization investments are not negotiable – Fixed lay-out no exceptions possible – Realization timing: 3 weeks as soon as purchase order is signed – Copyrights images on advertiser’s behalf – No preferential placement
  • Inspire the reader & make a powerful connectionCrowdsource your productHow?• By offering product testing through online recruitment• If they like what they see they tell others, if they don’t they tell you directly by voting, rating or just commenting• Enhances word of mouth in a very cost efficient way• Focused on an exclusive and relevant female audience – Libelle / Femmes d’Aujourd’hui Beauty – Flair Vl/Fr Fashion – ZappyBaby (Only NL!) Culi
  • Inspire the reader & make a powerful connectionTextBox homepage Contentpage Subscription form
  • Inspire the reader & make a powerful connection Wave 2Dedicated e-mail will be sent to Questionnaire is limitedcandidates • 4 multiple choices questions• With invitation to fill in • 1 open question questionnaire • Possibility to add questions• In order to increase the participation rate, we suggest Questionnaire will be closed to give an incentive after maximum 2 weeks • Results will be analyzed by SMB • Results will be discussed with advertiser before publishing them online Dedicated e-mail Questionnaire
  • Inspire the reader & make a powerful connectionDedicated e-mail Questionnaire
  • Inspire the reader & make a powerful connection Wave 3Text box on home page Link in text box to content page• 1 week online This page consists of• Content: • Results questionnaire – Read more about… • Information regarding – Interesting quote product • Link to website advertiser • Possibility to print e- coupon (available in 2nd trimester) Results also in one newsletter TextBox homepage Results questionnaire
  • Inspire the reader & make a powerful connectionTextBox homepage Results questionnaire
  • Inspire the reader & make a powerful connectionInvestment for wave 1+2+3 – Package Libelle & Femmes d’Aujourd’hui € 15.925 – Package Flair Vl & Fr € 11.925 – Package ZappyBaby € 5.100 – Including limited questionnaire • Max 4 closed questions • Max 1 open question • Analysis • Realization and coordination costs – Not included samples nor transport / sending to testersMaterial: to be delivered by the client in html
  • Inspire the reader & make a powerful connection The matchmakerNew format• 3 formats 1. Offline 2. Online e-mailing 3. Online newsletter
  • Inspire the reader & make a powerful connection The matchmakerOffline Package• Personalized promotion to SMB subscribers• Inserted envelop under blister• SMB has 235.000 subscribers (social groups 1-2)• Available information – Name + address – Mobile phone number + e-mail – Age + gender – Type of subscription – 80% opt-in SMB and 20% opt-in 3d party
  • Inspire the reader & make a powerful connection The matchmakerOffline Package• Selections are possible• But limited capacity• Package is part of campaign• More information, on demand
  • Inspire the reader & make a powerful connection The matchmakerOnline package e-mailing• Personalized promotion to SMB online subscribers• SMB has 119.791 online subscribers opt-in 3rd party• Available information – Name + address – Mobile phone number + e-mail – Age + gender – Site – Type of subscription
  • Inspire the reader & make a powerful connection The matchmakerOnline package e-mailing• Number of subscribers by site Site Subscribers Libelle 103.892 Libelle Lekker 46.151 3rd party 24.227 Femmes 32.931 Culi 28.631 3rd party 15.733 Flair Vl 73.623 3rd party 28.524 Flair Fr 29.671 3rd party 13.795 Zappy Nl 27.406 3rd party 27.353 Moustique 50.529 3rd party 10.159
  • Inspire the reader & make a powerful connection The matchmakerOnline package e-mailing• The Yento! Reach template is optimised to feature your message while recipients feel the comfort of this trusted media brand. – Transparant communication – Automatic opt-out procedure – Compliant with privacy rules
  • Inspire the reader & make a powerful connectionThe matchmaker
  • Inspire the reader & make a powerful connection The matchmakerOnline package e-mailing• Selections are possible (age, gender, site, …)• But limited capacity (stalking leads to opt-out)• Package is part of campaign• Send on request. The exact day of sending can be defined• The advertiser will have 100% of the page space to be present• The link can directly redirect to the site of the advertiser• Budget – No selections €300 CPM – First criteria + €150 CPM, every following €75 CPM – Management file €850
  • Inspire the reader & make a powerful connection The matchmaker Online package e-mailing• Basic selection: • Extra lifestyle:0,40 € / e-mail address 0,17 € / e-mail addresswith selection based on title info if you combine the above withand socio demographic info lifestyle profilesSelection by socio-demo criteria: Language - Improved selection based on lifestyle withGender - Age - Social Class - Geography WDM/CONSU-matrix enrichmentSelection by Media title (media-audiences Selection by lifestyle profile: 10 profiles : Naturefrom Sanoma, Rossel, Corelio, Minoc,...) Lovers, Leisure Lovers, Sports Lovers, Pet Lovers, Health Lovers, Food Lovers, Coupon Lovers, Story Brand Lovers, E-Commerce, Children
  • Inspire the reader & make a powerful connection The matchmakerOnline package e-mailing• Set-up costs: – Creation e-mail campaign template (fixed cost): • € 850 per version or language – Creation e-mail campaign template with E-coupon: • On request
  • Inspire the reader & make a powerful connection The matchmaker Online package e-mailing • Campaign based discount framework: - The campaign based discount will be automatically calculated while selecting the data via the selector tool. The publisher budget will be the budget including the available volume discount per campaign. - Minimum billing: 10,000 e-mail addresses or 4,000 € CPM CPAddress SD LS SD+LS SD LS SD+LS Volume 400 € 170 € 570 € 0,400 € 0,170 € 0,570 €Level 1 0 - 50.000 400 € 170 € 570 € 0,400 € 0,170 € 0,570 €Level 2 50.000 - 100.000 360 € 150 € 510 € 0,360 € 0,150 € 0,510 €Level 3 100.000 - 150.000 300 € 130 € 430 € 0,300 € 0,130 € 0,430 €Level 4 >150.000 240 € 110 € 350 € 0,240 € 0,110 € 0,350 €
  • Inspire the reader & make a powerful connection The matchmakerOnline package e-mailing• Yento! rewards relevant campaigns – To stimulate the quality of your campaigns (the right target and message) Yento! offers 0,01 € per click through per running campaign. – E.g. 100.000 sent mails > 15% CRT = 150 euro BONUS• This bonus gives you two options: – discount on your next invoice – donate the amount to CLINICLOWNS
  • Inspire the reader & make a powerful connection The matchmaker Online package e-mailing • Yento! rewards multiple campaign bookings – To stimulate the use of the selector tool and to reward multiple bookings Yento! offers an incentive scheme based on the volume booked and invoiced by our services – Only applicable for the ordering party (= invoice) – Valid untill 31 december 2011 Volume E-mail Invoiced % incentive invoiced value periodLevel 6 +1.000.000 5,00%Level 5 750.000 – 999.000 4,00%Level 4 500.000 – 749.000 3,50%Level 3 250.000 – 499.000 3,25%Level 2 175.000 – 249.000 3,00%Level 1 75.000 – 174.000 2,75%
  • Inspire the reader & make a powerful connection The matchmakerOnline package newsletter• SMB has 392.834 e-newsletter subscribers of which we know the name (nick name)• Possibility to send 1 newsletter per week• No selections possible• The advertiser will be present in one of the boxes next to editorial content• The box must redirect to a content page on our website• CPM: +/- 69 €/ thousand
  • Inspire the reader & make a powerful connectionThe matchmaker
  • New creative formules New creative formatsNew creative formats• Humo and Moustique are open to any creative proposal• why? – successive ads increase impact – teaser ads arouse curiosity and improve recognition
  • New creative formules New creative formatsNew creative formats• 3 x ½ page (right)• 3 x ¼ page (right)• 2 x 1/3 page (ad on a spread)• 1 page + ¼• 2 x ¼ page (horizontal)• corner ad followed by 1/1 page
  • New creative formules New creative formatsNew creative formats• 1 page + ¼: recall your ad
  • New creative formules New creative formatsNew creative context• Music package – Placement within music section (TTT pages) – Special price to reach youngsters• Tips page (exclusively Humo) – Variable format, max. ½ page – Free choice of day of the week – Agreement for several weeks desirable
  • New creative formules New creative formatsDuo print + online• Strong and light• Title or combination• Examples: – ¼ pages editorial – Textbox or button on homepage/ on contest subhome/ in editorial e-letter – Textbox on Netlog, Facebook and Twitter – Wallpaper branding – claim a page
  • Surprise, impress and draw readers closer
  • Surprise, impress and draw readers closer Power of customized ads • Customize your advertisement to the world of the magazine • Your brand will befriend the readers • Increase impact of your campaign – TOM (↑ 9% - 19%) – Recall of campaign (↑ 7% - 25%) – Positive brand experienceSource: Research Sanoma Magazines Finland, DNA case
  • Surprise, impress and draw readers closerNew format• Advertisement adapted to style of magazine• Rate: advertising space -50%• Agreement of editor is necessary• Valid for Goedele, Humo & Moustique
  • Surprise, impress and draw readers closer
  • Surprise, impress and draw readers closerNew format• Cover 4 adapted to cover 1• Rate: 2x 1/1 P• Strict timing: fast delivery of cover 4• Agreement with editor is necessary• Valid for all Sanoma magazines
  • Surprise, impress and draw readers closerCover 1 Cover 4
  • Surprise, impress and draw readers closerCover 1 Cover 4
  • Catch the attention, stand out
  • Catch the attention, stand outNew promotion• Multiple pages in 1 edition (min. 3 x 1/1p)• Former additional 10% not applied any more• All insertions are part of the same campaign (one brand, one product)• Valid for all Sanoma weeklies
  • Catch the attention, stand out• Multiple AdByAd – 3x AdByAd • Successive pages -20% • Non successive pages 3 AdByAd + 1 AdByAd free – 5x AdByAd • Successive pages -25% • Non successive pages 5 AdByAd + 2 AdByAd free
  • Catch the attention, stand out Power of consecutive pages • Increase of brand attribution with 16%! • Higher appreciation 80 80 73 76 74 76 65 67 62 60 61 60 51 51 52 41 43 40 20 0 Good looking Interesting Arouses buying Positive image For me / information/ intention of the meant for me Interests me advertiser half pages full pages series/ consecutiveSource: Stop|Watch database / ABC Database, 5427 cases, 2003 - 2008
  • Catch the attention, stand outABC Database• Impact barometer Sanoma Finland• ABC = Attention & Brand Communication.• Since 2003• Attention value, readership value and ad characteristics are measured• More than 5000 cases in databank Methodology – CATI Computer Aided Telephone Interview and recruitement of subscribers of each magazine , quotas per National Readership Survey – 150 respondents interviews per title, each respondent gives her/ his opinion on a maximum of 15 ads – Approx. 500 tests per year – Carried out by IRO Research
  • Catch the attention, stand out Consecutive ads increase impact 1/1 With previous *With teaser (no ad (with brand) brand) Recognition 56,9 56,7 59,8 Attribution 41,6 48,3 49,7 Effective score 25,7 28,9 33,5Source: Stop|Watch database
  • Catch the attention, stand out
  • Catch the attention, stand out Cover CardNew format• Do you want to be on the 1st cover with your product?• Offers the perfect opportunity to put a product in the center of attention• No waste• Clear and distinctive advantage for the reader• For an investment comparable to a single page + glued card inside the magazine
  • Catch the attention, stand out Cover Card• Card realized by Medialogue with a unique template – Name of advertiser – Logo of advertiser
  • Catch the attention, stand out Cover Card• Investment – Advertising rights • Weeklies € 92,10 / 1.000 copies • Monthlies € 107,10 / 1.000 copies – Technical costs (costs to print and glue on 1st cover)• Conditions – Valid for all Sanoma titles – Combined with presence of minimum 3 pages in the magazine spread over 3 months – Promotion includes an essential advantage for the reader – Agreement of editor in chief is necessary – 1 format available for all magazines
  • Catch the attention, stand outNew format• Page recto/verso, inserted in the magazine• Rate – Advertising cost • Weeklies € 72,60 / 1.000 copies • Feeling, Gael, Marie Claire € 113,20 / 1.000 copies • Other monthlies € 91,60 / 1.000 copies – Technical costs € 35,10 / 1.000 copies – Volume decreasing • 3 flyers -5% • 5 flyers -10%• Coupon required• Valid for all Sanoma titles (exception Glam*it, Humo and Moustique)
  • Catch the attention, stand out
  • The combined force of strong brands
  • The combined force of strong brands Print & online• Print & online have their own unique characteristics• They reinforce one another – Deepen the relationship with consumers by enhancing the experience – Better consumer connection• The message is conveyed in a stratified and diverse way and therefore more strongly.
  • The combined force of strong brands Print & online• Print & online have their own unique characteristics
  • The combined force of strong brands Print & onlineNew packages
  • The combined force of strong brands Print & onlineTell.Solution
  • The combined force of strong brands Print & onlineTell.Solution
  • The combined force of strong brands Print & onlineConnect.Solution
  • The combined force of strong brands Print & onlineImpact.Solution
  • The combined force of strong brands Print & onlineSolutions
  • The combined force of strong brands Print & onlineSolutions
  • The combined force of strong brands Print & onlineAccessories
  • The combined force of strong brands Print & onlineContest
  • The combined force of strong brands Print & onlineNewsletter
  • The combined force of strong brands Print & onlineHot or Not
  • The combined force of strong brands Print & onlinePoll
  • The combined force of strong brands Print & onlineQuiz
  • The combined force of strong brands Print & onlineTest
  • The combined force of strong brands Print & onlineSurvey Connect
  • The combined force of strong brands Print & onlineSurvey Impact
  • The combined force of strong brands Print & onlineWall of Stories
  • The combined force of strong brands Print & onlinePhoto Gallery
  • The combined force of strong brands Print & onlineComponent Rates
  • The combined force of strong brands Print & onlineComponent Rates
  • The combined force of strong brands Print & mobileGoedele on iPad • Exploit the interactive extras of iPad for your own ad: –iPad ready –iPad enriched –iPad tailor made
  • The combined force of strong brands Print & mobileiPad ready • Your advertisement in Goedele magazine and on iPad – Horizontal and vertical static page – Rate: € 5.150 (1/1 page) – Material: iPad specifications – Technical specifications differ from Goedele magazine! – Deadline reservation: 19 working days – Deadline material: 14 working days
  • The combined force of strong brands Print & mobileiPad Enriched • Enrich your ad with link, video, photo gallery, text pop-up, Mp3 – Rate: € 5.150 (1/1 page) • + € 1.000 (2 elements) • + € 1.200 (3 elements) – Material: print ad + wanted element – Technical specifications differs from Goedele Magazine! – Deadline reservation: 19 working days – Deadline material: 14 working days
  • The combined force of strong brands Print & mobileiPad Tailor made • Explore your brand! • Stand out and have your iPad advertisement fully made to measure. • Fully interactive advertisement • Based on your briefing our iPad experts can get started • Rate and material: customized
  • The combined force of strong brands Print & mobileLibelle Lekker • Libelle Lekker recipes app: €0,79 • Target group: – Primary: Libelle and Libelle Lekker audience: women between 25 and 54 years, with children, who are responsible for purchases – Secondary: iPhone users active in the kitchen (and their partners)
  • The combined force of strong brands Print & mobileAdvertisement • Visible when starting the application: – Automatically see the screen with the Libelle lekker logo and then an advertisement page for 2 to 3 seconds. • Start screen (inspired by weekly menu & suggestions) – Suggestion button links to either: (i) a prescription, (ii) a list of recipes or (iii) a web page. Integrated sponsored recipes possible • Screen with suggestions – Festive or seasonal dishes, dishes for kids,...or recipes recommended by an advertiser – Suggestion button links to either: (i) a prescription, (ii) a list of recipes. Providing an integration of sponsored recipes possible.
  • The combined force of strong brands Print & mobileAdvertisement • Material: – Logo – Short text (adjusted weekly or daily) – Possibility to link this page to a website
  • The combined force of strong brands Print & mobileSite + iPhone • On www.libelle-lekker.be and iPhone – Discover menu – Enjoy menu – Gourmet menu
  • The combined force of strong brands Print & mobileDiscover menu • € 3.500 • www.libelle-lekker.be – Leaderboard – 25% SOV 4 weeks – Overlayer – 100% SOV 1 week • Libelle Lekker app – Presence during 2 weeks in the “weekmenu” – With a logo + link to your website
  • The combined force of strong brands Print & mobileEnjoy menu • € 6.500 • www.libelle-lekker.be – Rectangle – 30% SOV 4 weeks – Splash page – 100% SOV 2 weeks • Libelle Lekker app – Advertising page (2-3 sec) at the start of the application – With link to your website – Presence during 4 weeks in the “weekmenu” – With a logo + link to your website
  • The combined force of strong brands Print & mobileGourmet menu • € Tailor made • Strong connection between your brand and Libelle • Integrate your brand in the recipes of the site and iPhone app • Enjoy the editorial style/context of Libelle
  • Contact usSanoma Media Communication Solutions Telecomlaan 5-7 1831 Diegem tel.: +32 2 776 27 47 fax: +32 2 776 27 92