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Libelle Lekker! app for iPhone
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Libelle Lekker! app for iPhone

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Soon available on iTunes: the app of Libelle Lekker! a Belgian culinary magazine and website

Soon available on iTunes: the app of Libelle Lekker! a Belgian culinary magazine and website

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  • - inspiratie opdoen uit het weekmenu of andere suggesties op www.libelle-lekker.be; - een recept terugvinden ; - jouw favoriete recepten opslaan en terugvinden in je persoonlijke verzamelmap; - een boodschappenlijstje opstellen , en – handig in de supermarkt – sorteren per productcategorie (groente, zuivel, drank...); - de benodigde hoeveelheid ingrediënten uitrekenen voor een specifiek aantal personen; - recepten uitwisselen via Facebook, Twitter of e-mail, of jouw boodschappenlijstje doorsturen per e-mail; - met je online-account inloggen om je verzamelmap en boodschappenlijst op www.libelle-lekker.be weer te geven op je app zodat je altijd je favoriete recepten bij je hebt.

Transcript

  • 1. Strong brand with culinary history and future
  • 2. Libelle offers her community culinary inspiration through multiple touchpoints
    • A legendary culinary past
    • 65 years of recipes, trends
    • And novelties in the kitchen
    • And a promising future in internet and mobile
  • 3. Libelle offers her community culinary inspiration through multiple touchpoints
    • Women see their phones as extensions of their personalities and communication tools
    • iPhone penetration for Libelle is higher than the female average (sel. 141)
    Source: Sanoma Magazines Belgium/Insites, iPhone survey June 2010
  • 4. Libelle makes daily cooking easy, fast & delicious NEW!!! NEW!!!
  • 5. Launch iPhone app 02/05/2011
  • 6. Libelle Lekker iPhone app
    • More than 2.500 qualitative recipes
    • Intuitive & interactive design
    • Price: €0,79
    • Extensive functionalities
  • 7. Functionalities Inspiring weekly menu & suggestions Share with friends on facebook, twitter, e-mail Shake iPhone for random recipe Search recipes by ingredient, course and cooking time Add ingredients to shopping list (+ recalculate) Save favorite recipes in folder Synchronize with www.libelle-lekker.be
  • 8. Take a look
  • 9. Take a look
  • 10. Take a look
  • 11. Take a look
  • 12. Take a look
  • 13. Take a look
  • 14. Take a look
  • 15. Take a look
  • 16. Discover our advertising opportunities
  • 17. Advertising opportunities
    • Presence of your brand on www.libelle-lekker.be and iPhone
    • Discover Menu
    • Enjoy Menu
    • Gourmet Menu
  • 18. Discover menu €3.500
    • www.libelle-lekker.be
      • Leaderboard – 25% SOV 4 weeks
      • Overlayer – 100% SOV 1 week
    • Libelle Lekker app
      • Presence during 2 weeks in the “weekmenu”
      • With a logo + link to your website
  • 19. Enjoy menu €6.500
    • www.libelle-lekker.be
      • Rectangle – 30% SOV 4 weeks
      • Splash page – 100% SOV 2 weeks
    • Libelle lekker app
      • Advertising page (2-3 sec) at the start of the application
      • With link to your website
      • Presence during 4 weeks in the “weekmenu”
      • With a logo + link to your website
  • 20. Gourmet menu Tailor made
    • Strong connection between your brand and Libelle
    • Integrate your brand in the recipes of the site and iPhone app
    • Enjoy the editorial style/context of Libelle
  • 21. Contact us Valérie Hens Tel.: 02/776.27.61 [email_address]