Mobile Rich Media: A Measured Approach

A Measured Approach to Mobile: Mobile Rich Media

The Mobile Opportunity
Audience
3.2 million iPhones activated in Q2 2010
3.27 million iPads sold since April 2010
160,000 Androids now activated each day

Revenue
Mobile advertising will reach $1.5 billion by 2013 *
82% of brands, agencies and other companies to boost mobile ad budgets in the next 12 months. **

*eMarketer **MediaPost Marketer Survey April 2010

Mobile Rich Media

Mobile outperforms online advertising, according to Dynamic Logic.

High-Impact Ad Formats Mobile Rich Media

How It’s Measured
Mobile Rich Media
It’s not about the click.
It’s about engagement – a metric that measures the impact of a creative experience.

Campaign Engagement Rates Mobile Rich Media Compare these campaigns to the average online rich media engagement rate = 2.5%. * *DoubleClick 2009 Benchmark Report 23% 22% 17% 19%

CPMs
Mobile Rich Media
Custom creative drives better Engagement Rates. Better Engagement Rates attract higher CPMs . $6 to $8 CPM $50+ CPM

Where Budgets Come From Mobile Rich Media *MediaPost's Center For Media Research and Insight Express, April 2010 8% 27% 35% 50%

Taking Advantage of the Opportunity
Mobile Rich Media
How does mobile fit in your product suite?
What technology do you need to sell & measure?
What is your sales strategy?
How will you train your team?

CONTACT MEDIALETS [email_address]

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Mobile Rich Media: A Measured Approach

by Medialets on Jul 28, 2010

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