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Medialets Data Spotlight - Mobile Rich Media Benchmarks Report Jan/Feb 2011
 

Medialets Data Spotlight - Mobile Rich Media Benchmarks Report Jan/Feb 2011

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A look at more than 1200 creatives trafficked in January & February 2011on Medialets mobile rich media ad platform to determine how a mobile rich media creative typically performs.

A look at more than 1200 creatives trafficked in January & February 2011on Medialets mobile rich media ad platform to determine how a mobile rich media creative typically performs.

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    Medialets Data Spotlight - Mobile Rich Media Benchmarks Report Jan/Feb 2011 Medialets Data Spotlight - Mobile Rich Media Benchmarks Report Jan/Feb 2011 Presentation Transcript

    • Medialets Data Spotlight:Mobile Rich Media Benchmarks Based on data from on Medialets in-app rich media campaigns on iPhone, iPad and Android during January and February 2011 1
    • Medialets Data Spotlight: Mobile Rich Media BenchmarksMEDIALETS IN-APP INTERSTITIAL ADS User Engages Ad Delivered with AdMEDIALETS IN-APP EXPANDABLE ADS User Expands User Engages Ad Delivered the Ad with Ad 2
    • Medialets Data Spotlight: Mobile Rich Media BenchmarksMEDIALETS IN-APP INTERSTITIAL ADS User Engages Ad Delivered with Ad ENGAGEMENT RATE = ENGAGEMENTS/IMPRESSIONSMEDIALETS IN-APP EXPANDABLE ADS User Expands User Engages Ad Delivered the Ad with Ad EXPAND RATE = ENGAGEMENT RATE = EXPANDS/IMPRESSIONS ENGAGEMENTS/EXPANDS 3
    • Medialets Data Spotlight: Mobile Rich Media Benchmarks MEDIALETS IN-APP INTERSTITIAL ADS 10% Ad Delivered AVERAGE ENGAGEMENT RATE MEDIALETS IN-APP EXPANDABLE ADS 1% 17% Ad Delivered AVERAGE AVERAGE EXPAND RATE ENGAGEMENT RATESource: Averages based on iPhone, iPad and Android rich mediacampaigns run on Medialets platform in Jan/Feb 2011. 4
    • Medialets Data Spotlight: Mobile Rich Media Benchmarks In-App Rich Media Engagement Rate by Vertical 20% 18% 15% 14% 12% 11% 10% 10% 5% 0%Source: Averages based on iPhone, iPad and Android rich mediacampaigns for select verticals run on Medialets platform in Jan/Feb 2011. 5
    • Medialets Data Spotlight: Mobile Rich Media Benchmarks In-App iPad Rich Interstitials 12% 10% 8% 6% 11% 10% 4% Engagement Rate 2% 4% Click-Through Rate 1% 0% All Rich Interstitials Full-Screen iPad (1024x768) Rich InterstitialsSource: Averages based on iPhone, iPad and Android rich mediacampaigns run on Medialets platform in Jan/Feb 2011. 6
    • Medialets Data Spotlight: Mobile Rich Media Benchmarks In-App Rich Media Click-Through Rate 3.50% 3.00% 2.50% 2.00% 1.50% 3.25% 1.00% 0.50% 1.00% 0.00% Medialets Interstitials Medialets ExpandablesSource: Averages based on iPhone, iPad and Android rich mediacampaigns run on Medialets platform in Jan/Feb 2011. 7
    • Medialets Data Spotlight:Mobile Rich Media Benchmarks Based on data from on Medialets in-app rich media campaigns on iPhone, iPad and Android during January and February 2011 To learn more about this report or Medialets rich media platform for mobile and connected devices, contact connect@medialets.com. 8