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Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
Mediakasvatus.nyt Manisha Shelat
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Mediakasvatus.nyt Manisha Shelat

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Manisha Shelatin luento aiheesta Global Transformers or Captive Consumers: Addressing Complexities in Youth Media Participation …

Manisha Shelatin luento aiheesta Global Transformers or Captive Consumers: Addressing Complexities in Youth Media Participation

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  • 1.  
  • 2.
    • Global Transformers or Captive Consumers: Addressing Complexities in Youth Media Participation
    • Manisha Shelat, Ph.D.
    • Mediaeducation.now
    • Helsinki, Finland Nov. 2011
  • 3. .
    • The stories we tell about youth and their engagement with media
    • Why they are important
  • 4. The Digital Generations: The Two Extremes
    • Autonomous
    • Empowered
    • Creative
    • Global
    • Leaders and transformers
  • 5.
    • Selfish
    • Hedonist
    • Materialist
    • Wired
    • Captive Consumers
  • 6. Our response to the stories
    •  
      • Hope
      • Celebration
      • Admiration and Envy
    Fear Doom Criticism and Control
  • 7. Reality
    • Multi hued rather than black and white
    • Complex, nuanced, in flux, dynamic, difficult to pin down
  • 8. Why the Hype?
    • The rapid expansion of digital media
    • Global circulation of stories
    • Importance of children
    • Mainstream media’s love for sensational headlines
    • Public preference for simplified generalizations
    • rather than complexity
    • Adultism
    • Problems of research design
  • 9.
    • How researchers can help tell
    • better stories
  • 10.
    • Refrain from making sweeping generalizations and judgments
    • Remember that media are just one part of a child’s lifeworld
    Importance of Context
  • 11. Connection between Online and Offline Worlds
    • Arab Spring
    • Wisconsin Protests
    • India against
    • Corruption
  • 12. Digital Divide or Digital Inequalities?
  • 13. Questioning Assumptions
    • Potential of new media automatically translates
    • to practice
  • 14. Assumptions
    • Youth of Global South do not have any say
    • in global agenda
  • 15. Assumptions
    • High media participation is always something good or desirable for youth
  • 16. Role of Adults
    • Intruders?
    • We are forcing them to fake identities, convictions and
    • opinions
    • Involvement of youth researchers
  • 17.
    • Challenges posed by blurring of boundaries
    • Language and Meaning
    • Asking culturally sensitive questions
    Problems of Design and Validity
  • 18. India
    • India is a country full of contradictions
    • Difficult to generalize because of
    • huge population
    • huge structural inequalities
  • 19. Games that Statistics Play
    • India is ranked 4 th out of 185 countries in number of TV receivers and 2 nd out of 89 countries in number of broadcast stations
    • Its rank slides down to 98 th out of 160 countries when you look at % of households with TV-32%
    • The same applies to personal computers, mobile phones and other media
  • 20.
    • Less than 30% Indians own a mobile
    • phone so huge growth potential
    • China, Indonesia and Brazil also continue
    • to show solid growth in cell phone sales
    • A culture of sharing so users do not equal owners
  • 21.
    • As measured by the new multi-dimensional poverty index, half of the world’s poor are in South Asia (51 percent or 844 million people) and one quarter in Africa (28 per cent or 458 million)
    • It is easy to forget these sections of populations when the upper sections generate enough business
  • 22. Intersectional Analysis
    • Poor+low caste+ rural+ girl
    • is not equal to
    • poor, low caste, rural, girl
  • 23.
    • Media education is still important though its nature and practice have to change to suit the new digital media cultures
    • Also include traditional media
  • 24.
    • With proliferation of new media forms all the time we cannot be on top
    • we will always be chasing something new; never done
    • Enjoy the thrill of the chase!!
  • 25.
    • I call for research that improves young people’s media experience –use as well as participation
    • As producers as well as consumers
  • 26. Acknowledgement
    • Alok Brahmbhatt for his India photographs
    • www.alokbrahmbhatt.info
  • 27. Thanks!
    • Finnish Media Education Society and Finnish Youth Research Society, Maija and Rauna.
    • Prof. Sirkku Kotilainen, Dr. Annika Suoninen, Dr. Irma Hirsjarvi and Prof. Samy Tayie
    • My research assistants in India: Aasita Bali, Nidhi Shendurnikar, Gopal Kateshiya and Khyati Kharod
    • Schools and young people who participated in the research in India
    • Prof. Lewis Friedland and School of Journalism
    • and Mass communication, University of Wisconsin-Madison
  • 28.
    • Manisha Shelat, Ph.D.
    • School of Journalism and Mass Communication
    • University of Wisconsin-Madison
    • USA
    • E-mail: [email_address]
    • [email_address]

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