Methods <ul><li>Quantitative survey of media habits and media experiences: </li></ul><ul><li>2 000 children and teens between 9-16 years of age </li></ul><ul><li>2 000 parents of children between 9-16 years of age </li></ul><ul><li>2 000 parents to children between 2-9 years of age </li></ul><ul><li>Questionnaires mailed to a representative selection of the population. </li></ul><ul><li>Replies: 60 % </li></ul><ul><li>Half of the answers are from boys, half from girls. </li></ul><ul><li>Of the answers from parents 83 percent are from women! </li></ul>
Media habits <ul><li>For children between 2-12 television is still the most popular media, for the teens the internet has the top ranking for the first time in history. </li></ul><ul><li>The use of computers and the internet is increasing at a rapid pace from an early age. 96 % of the 5-9 use the computer, mainly playing games and looking at videoclips. </li></ul><ul><li>Almost all, 97 %, between 12-16 use the internet. </li></ul><ul><li>To use and communicate through social networking sites has increased sharply since 2008 (37 % of 12-16 do it often), while e-mail, chat and being with friends offline has decreased. </li></ul>
Does the child have access to any of the following at home?
What does the child do most often on his/her leisure time?
How often does the child use/watch/play (school excluded)…?
How much time does the child spend on (school excluded)…?
What does the child use the computer for? (2-5)
What does the child use the computer for ? (5-9)
How often are you together with the child when he/she is using/watching/playing …? (users)
Do you and the child talk about what he/she has seen on/played…? (users)
Has the child shown signs of being ill at ease from watching any of the following content?
Gender differences <ul><li>Gender differences hardly exists among children 2-5. The older they grow the more visible are the differences. </li></ul><ul><li>Regarding computer games gender differences are huge. While 72 % of the boys 12-16 often plays, only 20 % of the girls do it. </li></ul><ul><li>Many more girls than boys feel bad from content or experiences using media (for example bullying, kids or animals suffering, non-fictional violence, pornography). Twice as many boys (30 %) as girls say they don´t feel bad from anything at all. </li></ul>
Do you feel pressured to make the child use the Internet?
Parents’ opinions about the effects of computer/console games, TV and the Internet
Do you pay attention to the age ratings on computer/console games?
Do you feel that advertising causes the child to go on/nag about buying things?
What is your opinion about advertising directed towards children?
What is your opinion of TV-shows where children compete against each other and that include some kind of voting procedure?
<ul><li>Parents have a positive attitude to the media use of their children. The most common opinions are that it is fun and amusing, instructive and a way to communicate. </li></ul><ul><li>The most negative attitude concerns computer games and extensive use. </li></ul><ul><li>Children to parents under 30 use all media more than children with older parents. </li></ul><ul><li>Rating what makes their child feel bad parents overestimate fictional violence and horror, compared to the children, and underestimates suffering and realistic violence. </li></ul>
Thanks for your attention! Ann Katrin Agebäck Swedish Media Council ann-katrin.ageback @statensmedierad.se The reports are available in Swedish at www.medieradet.se