MediaWhiz POV: What the Social Media Hype Cycle Means for Brand Marketing

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Digital media agency MediaWhiz gave a presentation at Social Media Week Chicago on its theory of the Social Media Hype Cycle and its impact on brand marketing, social media and online advertising.

Digital media agency MediaWhiz gave a presentation at Social Media Week Chicago on its theory of the Social Media Hype Cycle and its impact on brand marketing, social media and online advertising.

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  • 1. SOCIAL MEDIA HYPECYCLEWHAT IT MEANS FOR BRANDSThe ‘Stage of Enlightenment’ Is Coming for Social Media #SMWHYPE
  • 2. 2 PANELISTS SOCIAL MEDIA HYPE CYCLE STEVE GOLDNER MODERATOR Sr. Director, Social Media Ryan Partnership & MediaWhiz @SocialSteve E.J. SCHULTZ KEITH TRIVITT Reporter Director, Marketing and Comms Advertising Age MediaWhiz @EJSchultz3 @KeithTrivitt MICHAEL VELASCO AUTUM McREYNOLDS Managing Director, Digital Community Manager Ryan Partnership TalentMinded @MichaelVelasco @AutumnMcRey@RyanPartnership #SMWHYPE @MediaWhizLLC
  • 3. 3 THE HYPE CYCLE SOCIAL MEDIA HYPE CYCLE@RyanPartnership #SMWHYPE @MediaWhizLLC
  • 4. SOCIAL MEDIA HYPE CYCLE 4 SOCIAL MEDIA HYPE CYCLE@RyanPartnership #SMWHYPE @MediaWhizLLC
  • 5. SOCIAL MEDIA HYPE CYCLE 5 HYPE CYCLE INTERVALS@RyanPartnership #SMWHYPE @MediaWhizLLC
  • 6. SOCIAL MEDIA HYPE CYCLE 6 WHAT’S NEXT?@RyanPartnership #SMWHYPE @MediaWhizLLC
  • 7. 7 CONTACT SOCIAL MEDIA HYPE CYCLE STEVE GOLDNER SR. DIRECTOR, SOCIAL MEDIA RYAN PARTNERSHIP / MEDIAWHIZ @SocialSteve sgoldner@ryanpartnership.com Ryan Partnership | Chicago 325 N. LaSalle Street, Suite 775 312.572.6633@RyanPartnership #SMWHYPE @MediaWhizLLC
  • 8. SOCIAL MEDIA HYPE CYCLE@RyanPartnership #SMWHYPE @MediaWhizLLC