Your SlideShare is downloading. ×
MediaWhiz POV: Analyzing The Big Lead-Gen Trends
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

MediaWhiz POV: Analyzing The Big Lead-Gen Trends

683

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
683
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. www.MediaWhiz.com @MediaWhizIncDaryl ColwellVice President | MediaWhiz@DHColwellAnalyzing the BigLead-Gen Trends
  • 2. About MediaWhizADVERTISING AGE#11 U.S. Search MarketingFirmADVERTISING AGE#11 U.S. Search MarketingFirmTOPSEOs.COMTop-10 Best U.S. SEOAgenciesTOPSEOs.COMTop-10 Best U.S. SEOAgenciesCOMSCORETop-40 Display NetworkCOMSCORETop-40 Display NetworkmTHINK BLUE BOOK#5 CPA / Affiliate NetworkmTHINK BLUE BOOK#5 CPA / Affiliate Network2012AFFILIATIONNorth American hub ofMatomy Media Group —world’s largest performancemarketing companyAFFILIATIONNorth American hub ofMatomy Media Group —world’s largest performancemarketing companyTIMEDecade-long history ofresults (2001 – Present)TIMEDecade-long history ofresults (2001 – Present)www.MediaWhiz.com @MediaWhizInc
  • 3. How MediaWhiz Benefits YouCategory Total Traffic Total Acquisitions AdvertisersHealth & Wellness 7,000,000 115,000Credit & Debit Cards 11,000,000 750,000Education 11,000,000 475,000Insurance 7,600,000 1,230,000Credit Reporting 7,000,000 220,000Automotive 5,400,000 500,000Coupons & Deals 5,400,000 350,000ConsumersReached201201MMAcquisitions viaCPA1212MMwww.MediaWhiz.com @MediaWhizInc
  • 4. Our Lead-Gen ServicesDemand Generation275M leads a monthSEO | SEM#11 largest search agency,Advertising Age60,000 text link propertiesDisplay &Retargeting2bn impressions amonthEmail350Mrecords100% opt-inMobileSocialMicrositeswww.MediaWhiz.com @MediaWhizInc
  • 5. …………......…………......The Big Lead-Gen Trendswww.MediaWhiz.com @MediaWhizInc…………...... EDU Offers & Campaigns1Mobile Lead-Gen / Affiliate23 Traffic & Offer Quality4 Industry Consolidation…………......
  • 6. www.MediaWhiz.com @MediaWhizIncCHANNELBREAKOUT:EMAIL
  • 7. MediaWhiz Emailwww.MediaWhiz.com @MediaWhizIncWhat We DoManaged 3rd-party lists350M+ recordsCPL, CPA, CPMProprietary TechnologyTargetingIndustry/verticalDemographicGeographicBehavioralQuality & ControlStringent data management vetting process100% CAN SPAM compliant and controlled distribution per record/day
  • 8. MediaWhiz Email: How It Workswww.MediaWhiz.com @MediaWhizIncMediaWhiz lists segmentedaccordingly for each offer andcreative deployedConsumer then is driven to the leadform (on site) and registration form(tracked via site pixel)1 2
  • 9. www.MediaWhiz.com @MediaWhizIncAnd now forSOMETHINGNEW
  • 10. MediaWhiz’s New EDU Portalwww.MediaWhiz.com @MediaWhizInc
  • 11. ChooseYourColleges.comwww.MediaWhiz.com @MediaWhizIncWhat Is It?MediaWhiz-ownedexclusive EDU portalQuality-driven EDUtechnology marketplaceEDU lead acquisition forcolleges and publishersProprietary technologyExclusive leads
  • 12. ChooseYourColleges.comwww.MediaWhiz.com @MediaWhizIncBenefits toAdvertisers10+ years mailing EDU offers &EDU trafficInternal email & internal searchtrafficIn-portal data & lead-gentrackingPre-qualified EDU leadsFull-service prospectrelationship platform
  • 13. ChooseYourColleges.comwww.MediaWhiz.com @MediaWhizIncBenefits toPublishersIn-portal data & lead-gentrackingRevenue-enhancing portalData verification & controlIn-house Compliance Mgr.Compliance tech from CPADetective
  • 14. www.MediaWhiz.com @MediaWhizIncSNEAKPEEK
  • 15. www.MediaWhiz.com @MediaWhizIncBenefits to PublishersLaunching TODAY at LeadsConMobile campaigns & offers in:AffiliateSearch / SEODisplayIntegration with MonetizeIt, MediaWhiz’saffiliate networkClick-to-Call via RingRevenueIntroducing MediaWhiz Mobile@MediaWhizIncEmailSocial MediaLead Generation
  • 16. $119bn Industry by 2015
  • 17. www.MediaWhiz.com @MediaWhizIncRequires simple, dynamic creativeComplex vs. impulsive transactionsWhat is the context of consumers’purchasing intent?Fewer choices = better leadconversionThe Mobile Lead-Gen Challenge@MediaWhizInc
  • 18. www.MediaWhiz.com @MediaWhizIncGood vs. Bad Mobile Lead GenBAD GOODThe TakeawayPeople don’t visit mobile sites to browse. They visit fora specific purpose. Tailor mobile sites for lead gen.@MediaWhizInc
  • 19. QUESTIONS?
  • 20. Daryl ColwellVice PresidentMediaWhizP: 646-442-5513E: dcolwell@mediawhiz.comTw: @DHColwellStay Connectedwww.MediaWhiz.com @MediaWhizIncTALK TO THE MEDIAWHIZ TEAM AT BOOTH#511!
  • 21. ………........……. THANKYOU!

×