The MediaTrust Platform Capabilities Elevator Pitch

MediaTrust Elevator Pitch
TBD 4th 2010
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Our Performance Marketing Funnel Traffic Creation Lead Generation Online Sale Click Form Fill Transaction Marketing Activity Offering Cost Per Click, (CPC) Cost Per Lead (CPL) Cost Per Sale or Cost Per Action (CPS, CPA) MediaTrust connects impressions to performance so advertisers can use online direct response campaigns and pay only for leads or sales Conversion Solutions allow advertisers to monetize traffic even if they abandon the transaction Creative Services allow advertisers to build and optimize better landing pages that convert better Brand Awareness Impression Cost Per Thousand (CPM) MediaTrust Offerings Banner Ads Video Ads Text Ads email Search Ads Contextual Ads Social Media Call Center Typical Offerings

We connect people with innovative products
We offer a turn-key solution to allow advertisers to manage affiliate-based performance marketing programs that connect impressions to performance
We offer the MediaTrust performance marketing platform that connects advertisers to publishers that connect to consumers
We offer the MediaTrust Conversion Solutions to optimize and increase the ROI value of advertiser traffic
We offer additional account management and creative services to make pay-for-performance campaigns more effective
Our business is online direct response so our results are leads and sales...not impressions

The Performance Marketing Platform for Brands
The MediaTrust Platform empowers marketers to implement and measure pay-for-performance direct response digital campaigns using search, email, social media and display advertising.
We provide a solution to increase traffic, leads, and sales using the Cost-Per-Action (CPA) pricing model.
Performance Marketing = Pay for results
Cost Per Acquisition
(CPA)
Cost Per Lead (CPL)
Search
Email
Banner
Social Media
Text Link
remarketing
REV Share (CPS)
Campaign Types Formats Services Results
Landing Page Design
Landing Page Optimization
Conversion Solutions
Leads
Sales

Performance Marketing Conversion Solutions
conversionMAIL services use email to reduce shopping cart abandonment
remarketMAIL services increase revenue per customer via cross and up-selling
conversionCHAT generates additional sales from customers abandoning the purchase flow
conversionCALL captures customers that have provided a phone number but abandoned the purchase process
conversionADPAGES allow advertisers to earn revenue from site exit pages that normally do not provide value and generate incremental revenue.
Creative and Optimization Services ensure campaigns perform to their potential

Traffic Conversion Funnel Traffic Sources Landing Page Support Additional Monetization Conversion Path Support Typical Traffic Conversion Multiple Landing Page Rotator Single Landing Page Optimization Thank You!! Higher Rate of Traffic Conversions Fewer Unsuccessful Conversions
Future:
TV/DRTV
Radio
Print
}
Today:
Affiliate
SEM/SEO
Text Link
Banner
email
Social Media
Phone
Traffic Conversion }
SEM/SEO
Text Link
Banner
email
Social Media
Phone
Affiliate
Thank You!! Successful Traffic Conversion: ~up to 10% of traffic Unsuccessful Traffic Conversion: 80-99% if traffic Landing Page At best, only 10% of traffic is monetized conversionSolutions can Increase total sales by up to 20% re-market other products from your portfolio Delivers relevant CPC ads to exiting traffic to increase ROI. use chat to upsell other products or offerings

About Our Advertisers
Fortune 500 companies and other well recognized brands
Pay for results model adopted by small and large brands alike
Use search, content, email, display and social media to drive campaign success
includes past and present customers

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The MediaTrust Platform Capabilities Elevator Pitch

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