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Performance Marketing AssociationCatalyst Working Groupthe DNA of the PMA<br />Finance/VC/Private Equity<br />Corporate Bu...
What the industry needs to do now!<br />Share Information<br />about the non compliant affiliates, advertisers & networks ...
Evolution From Mass Media to Me Mediaconsumer is king and we need to empower them with value, relevance & tools to transac...
All Traffic & Transactions are not created = Quality vs. Quantity<br /><ul><li>Move to dynamic pricing model that links th...
 Shift from HIGH volume low quality transaction industry to LOW volume HIGH quality based ROI for
consumer + publisher + advertiser = WinWinWin
 transparency = efficiency = trust</li></li></ul><li>The real opportunity online is the end of the funnel<br />   Brand Aw...
Example of Technology Driven Conversion Funnel<br />}<br />}<br />        Traffic Conversion<br />At best, only 10% of tra...
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Performance Marketing Association Catalyst Group

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The Performance marketing association has launched a new working group called the "Catalyst Group" formed and lead by MediaTrust CEO Peter Bordes.

The working groups charter is to foster industry growth and advancement thru technology, innovation and business development within the PMA and performance marketing industry as well as building technology driven partnership into other verticals in the digital media and marketing industry and the finance community.

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  • We are entering the new internet economy and shift Move from mass marketing high volume model of more volume = more transactions.. How do we adresss this and harness it so we grow
  • Transcript of "Performance Marketing Association Catalyst Group "

    1. 1. Performance Marketing AssociationCatalyst Working Groupthe DNA of the PMA<br />Finance/VC/Private Equity<br />Corporate Business Development<br />Industry Groups<br />Associations<br />*Technology, Innovation, Incubation & Business Development inside the industry & external = growth <br />*Foster ideas that drive the evolution of performance marketing<br />*shift from 80% service 20% tech to 80% tech 20% service will drive our ability to scale. Open new liquidity channels & create greater efficiency thru automation, analytics & transparency which empower our industry’s ROI<br />Mobile & Apps<br />Social Networks<br />
    2. 2. What the industry needs to do now!<br />Share Information<br />about the non compliant affiliates, advertisers & networks to make sure they don’t succeed and we raise the standards bar of excellence. Support and develop an industry leading centralized association. All other great industries do<br />Innovate<br />Become product & technology centric. develop tools, technology, analytics and process to make performance marketing easier and safer to consumer. Drive dynamic end to end value chain quality pricing models<br />MoveUp-Market<br />Provide the transparency, tools, and quality sobrands feel at home. Quality driven to the brand and consumer<br />Collaborate<br />foster long term partnerships & business development so all ecosystem members benefit...including the consumer. “all for one and one for all” “the better my partners does the better I do “ mind set<br />
    3. 3. Evolution From Mass Media to Me Mediaconsumer is king and we need to empower them with value, relevance & tools to transact with brands = quality life time value…. Not trick them into a single transaction*How do we address this new paradigm shift in internet marketing<br />
    4. 4. All Traffic & Transactions are not created = Quality vs. Quantity<br /><ul><li>Move to dynamic pricing model that links the value chain from impression to consumer life time value & pub compensation
    5. 5. Shift from HIGH volume low quality transaction industry to LOW volume HIGH quality based ROI for
    6. 6. consumer + publisher + advertiser = WinWinWin
    7. 7. transparency = efficiency = trust</li></li></ul><li>The real opportunity online is the end of the funnel<br /> Brand Awareness <br />Traffic Creation<br />Lead Generation<br /> Online Sale<br />Banner Ads<br />Video Ads<br />Text Ads<br />Email<br />Search Ads<br />Contextual Ads<br />Social Media<br />Call Center<br /> Impression<br /> Click<br /> Form Fill<br /> Transaction<br />Cost Per Sale or Cost Per Action(CPS, CPA)<br /> Cost Per Lead (CPL)<br /> Cost Per Click,<br /> (CPC)<br /> Cost Per Thousand (CPM)<br />
    8. 8. Example of Technology Driven Conversion Funnel<br />}<br />}<br /> Traffic Conversion<br />At best, only 10% of traffic is monetized <br /><ul><li>SEM/SEO
    9. 9. Text Link
    10. 10. Banner
    11. 11. email
    12. 12. Social Media
    13. 13. Phone
    14. 14. Affiliate</li></ul>Successful Traffic Conversion: ~up to 10% of traffic<br />Today:<br /><ul><li>Affiliate
    15. 15. SEM/SEO
    16. 16. Text Link
    17. 17. Banner
    18. 18. email
    19. 19. Social Media
    20. 20. Phone</li></ul>Thank You!!<br />Thank You!!<br />Single Landing Page Optimization<br />Landing Page<br />re-market other products from your portfolio<br />Unsuccessful Traffic Conversion:<br />80-99% if traffic<br />Higher Rate of Traffic Conversions<br />Multiple Landing Page Rotator<br />Fewer Unsuccessful Conversions<br />Delivers relevant CPC ads to exiting traffic to increase ROI.<br />Future:<br /><ul><li>TV/DRTV
    21. 21. Radio
    22. 22. Print</li></ul>use chat to upsell other products or offerings<br />conversionSolutions can Increase total sales by up to 20%<br />Typical Traffic Conversion<br />Additional Monetization<br />Landing Page Support<br />Conversion Path Support<br />Traffic Sources<br />
    23. 23. The opportunity:Affiliate Marketing Spending<br />
    24. 24. Connect & Help Shape the future of Performance marketing<br />http://www.performancemarketingassociation.com<br />http://twitter.com/pmassociation<br />http://www.facebook.com/pmassociation<br />http://www.twitter.com/MediaTrustPete<br />http://www.linkedin.com/in/peterbordes<br />
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