Established in 1998 Media Set pioneered Russian digital media advertising landscape and hasbeen an authorized partner of Yandex, Google, Mail.ru, Begun, AdRiver, DoubleClick, MarinSoftware, Media Math and other major players both locally and globally. Formerly a part ofVideo International Group and WPP’s Group M, now it’s an independent agency with 40employees that delivers integrated media services in digital environment.!"#$%&(#$%)****!"#$!%&()*!+,&*,&!!"#$%&()*+$,"$()-,)*,.)$***!!!"#$%&%#(((((!!!"#$%&()*+$,"$()-,)*+.(/+0/***!!!"#$%&()*+"#,-$./0#*!!MediaSetPLANNINGMEDIACAMPAIGNSMANAGEMENTANALYTICS PAID SEARCHOPTIMIZATIONREAL TIMEMEDIA
FundamentalsHowever bright the idea implementation is often the key to success.Based on a deep understanding of media consumption and audience behaviour Media Set delivers content tothe right people at the right time.We believe that the future of media and advertising lies within communicating to target audiences in themost indivudual way possible ensuring each potential customer’s needs are understood andthey are offered only something very relevant.Having this in mind we always keep an eye on the latest technological developments in digital marketing toensure our clients are provided with all tools that are shaping the industry both short and long-term.This allows us to carefully explore client’s business objectives and crucial KPI’s elaborating a strategy ableto deliver the desired result via means of performance marketing.The resulting media mix includes planning, buying and measuring actions across all digital channels:banners, paid search, special projects, video, mobile, leads, RTB, etc.
CEOSocial Media Buying & Planning Client ServiceBusiness DevelopmentTechnologiesMediaSet TeamAnalytics ContextTatiana Goloborodko Elena Elutina Julia Barysheva Svetlana Kuznetsova Natalia Deltsova Igor LapshinAnna Kolesnikova Nikolay Bulanov
Julia BaryshevaBuying Director— Display— Creative optimization— Video, rich media, mobile— Special Projects— Publishers & sales houses realtionsBuyingSvetlana KuznetsovaClient service director— Account Management— Coordination of the work of the Departments— Documentation— Project managementClient Service
Elena ElutinaSMM Director— Brand social media activities audit— Development of SM-strategy— Applications, contests and other activities in socialnetworks— Content production— Groups and communities management and moderation— SM-advertising and promotionSocial MediaTatiana GoloborodkoTechologies director— Agency Trading Desk— Demand Side Platforms— Real Time Bidding— Data Management— Paid Search technological solutionsTechnologies
Advantages!"#$%&!#()$*+#)!"#$%&%($)*+%($",$,,!"#$%-%$(., !"#$%!&PLANNING & BUYINGCLIENT SERVICE HISTORY TRACKA small pool of big clientsA personal attitude to everyclient. Simpliﬁed documentturnoverA TOP-10 digital agencyWe aren’t tied with cross-media buying guidelines ofbig advertising behemothsand don’t process TV dealsassistance.Instead we developstrategies and buy inventorylimited to and essential formeeting client’s goals.One of Russia’s oldestdigital agencies.Long term relationships withkey subcontractors andmarket players.Profound knowledge of themarket dynamics and trendsin long term.
PracticesLamoda has been one of the leaders of Russia’sfast growing e-commerce market.We have been working with Lamoda since early 2011 ensuringannual strategical goals in terms of sales are met via paid searchand display campaigns.Key perfromance indicators for Lamoda include Cost Per Clickand Cost Per Purchase so that our primary efforts have beenconcentrated on securing enough traffic to Lamoda’s web pagesprovided it results in good level of purchases and averagepurchase amount on site.
PracticesVTB24 is one of Russia’s biggest retail banks and aﬂagman brand for the Russian economy in general.We have been managing the bank’s digital activitiessince 2010 and have recently conﬁrmed partnershiptill end of 2014.Ensuring the bank meets its goals as for issuing bankcards, giving credits as well as attracting deposits andinvestments we have been managing its digitalactivites across all channels: display, paid search,RTB, special projects, SEO, etc.
PracticesMedia Set has been working with The Russian Olympic CommitteeSochi 2014 since 2011.Managing communications via digital channels such as display,paid search, video, etc. we have always met performance goalsset by the client.This can be illustrated with a campaign aimed at attracting severalthousand volunteers to work during the Games in Sochi in 2014.Through instuments like special projects on Russia’s biggest web-portals, viral videos and branded games in social media together withpaid search and lead generation we ensured the number of onlineapplicants to the position exceeded the necessary minimum during5 weeks instead of 10 as it had been planned by the client.