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Digital media planning

by on Apr 08, 2013

  • 339 views

-Digital как медиа. Общий обзор. ...

-Digital как медиа. Общий обзор.
-Какие коммуникационные задачи можно решать с помощью digital.
-Основные инструменты.
-Медиабриф – техническое задание для планирования кампании.
-Постановка KPI и контроль их выполнения.

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