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Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
Tap Into Social Media To Grow Your Business
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Tap Into Social Media To Grow Your Business

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This is a presentation that was given by James Burnes, VP of Strategy for MediaSauce to the Greenwood Chamber of Commerce on August 4th 2009.

This is a presentation that was given by James Burnes, VP of Strategy for MediaSauce to the Greenwood Chamber of Commerce on August 4th 2009.

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  • Slide 1 : image: door to door encyclopedia salesman, or selling vacuums "selling is different.  the model has changed.  it has profoundly and permanently altered.  the days as a sales person as information agent are over. "the economy will continue to force it to change." (then transition to economy)‏
  • Clock or Open 24 hours sign
  • Clock or Open 24 hours sign
  • Image: Lots of billboards/signs/advertisements
  • Soldiers Marching  
  • Show lots of figures to imply a crowd with one a different color or unique eye-catching shape
  • Show lots of figures to imply a crowd with one a different color or unique eye-catching shape
  • Show lots of figures to imply a crowd with one a different color or unique eye-catching shape
  • We want to showcase the size of the network as being large
  • Transcript

    • 1. IMPACT YOUR BOTTOM LINE WITH James Burnes, MediaSauce VP Strategy
    • 2. “The rate of internal change must be greater than the rate of external change, or the company will fall behind” - Jack Welch
    • 3. 2001 2005 2009 2012 The Pipe
    • 4. 5 channels
    • 5. Millions of “channels”
    • 6. Control what people see
    • 7. Everyone has a voice
    • 8. INFORMATION AGE
    • 9. INTERCONNECTED AGE
    • 10. Customers have constant access to information
    • 11. They can make decisions 24/7
    • 12. They are overwhelmed by advertising
    • 13. Our competitors are ready to do battle...
    • 14. Our future customers are surrounded by influencers
    • 15. Social Media Has Shifted Who People Trust To Influence Their Decisions Recommendations from people known 90% Consumer opinions posted online 70% Brand websites 70% Editorial content (e.g. newspaper article) 69% Brand sponsorships 64% TV 62% Newspaper 61% Magazines 59% Billboards / outdoor advertising 55% Radio 55% Emails signed up for 54% Search engine results ads 41% Source: Nielsen Global Online Consumer Survey, April 2009
    • 16. The More You Connect, The More Opportunities for Business YOU
    • 17. The More You Connect With, the Faster Deals Can Move YOU
    • 18. Connect more
    • 19. Sell more
    • 20. A few examples of companies engaging in social media effectively
    • 21. MEDIA SUCCESS
    • 22. Rule #1 Define Your Personal And Business Brand
    • 23. Rule #2 Create Accounts For Your Business & You (with a photo!)
    • 24. Rule #3 Speak to Your Target Audience
    • 25. Rule #4 Commit to 15 Minutes A Day To ‘Pearl’ Dive
    • 26. Rule #5 Demonstrate experience through sharing knowledge, ideas and insight
    • 27. Rule #6 Listen More Than You Speak. Respond Frequently & Win!
    • 28. Rule #7 Reward your customers who connect to you
    • 29. Any questions?
    • 30. How will you connect?
    • 31. Connect with me
    • 32. THANK YOU!
    • 33. IMPACT YOUR BOTTOM LINE WITH James Burnes, MediaSauce VP Strategy

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