Social Media Opportunities In The Banking Industry

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MediaSauce's VP of Strategy, James Burnes, share how banks need to create connections and relationships to build a new level of customer engagement in the Digital Age.

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  • Slide 1 : image: door to door encyclopedia salesman, or selling vacuums "selling is different.  the model has changed.  it has profoundly and permanently altered.  the days as a sales person as information agent are over. "the economy will continue to force it to change." (then transition to economy)‏
  • Clock or Open 24 hours sign
  • Clock or Open 24 hours sign
  • Image: Lots of billboards/signs/advertisements
  • Show lots of figures to imply a crowd with one a different color or unique eye-catching shape
  • We want to showcase the size of the network as being large
  • Social Media Opportunities In The Banking Industry

    1. 1. The Impact and Opportunities of SOCIAL MEDIA & The Banking Industry James Burnes, MediaSauce VP Strategy
    2. 2. “ The rate of internal change must be greater than the rate of external change, or the company will fall behind” - Jack Welch
    3. 3. 2001 2005 2009 2012 The Pipe
    4. 5. 5 channels
    5. 6. Millions of “channels”
    6. 7. Control what people see
    7. 8. Everyone has a voice
    8. 9. INFORMATION AGE
    9. 10. INTERCONNECTED AGE
    10. 11. Customers have constant access to information <ul><li>  </li></ul>
    11. 12. <ul><li>  </li></ul>They can make decisions 24/7
    12. 13. <ul><li>  </li></ul>They are overwhelmed by advertising
    13. 14. Our future customers are surrounded by influencers
    14. 15. Social Media Has Shifted Who People Trust To Influence Their Decisions Source: Nielsen Global Online Consumer Survey, April 2009  41%  Search engine results ads 54%  Emails signed up for 55%  Radio 55%  Billboards / outdoor advertising 59%  Magazines 61%  Newspaper 62%  TV 64%  Brand sponsorships 69%  Editorial content (e.g. newspaper article) 70%  Brand websites 70%  Consumer opinions posted online 90%  Recommendations from people known
    15. 17. SURVEY SAYS
    16. 18. Our most valuable asset is our staff. Their participation can inspire customers to line up at our doors!
    17. 19. How will you activate employees to take ownership over their culture and inspire awareness?
    18. 20. Our employees become our… brainstorming group
    19. 21. Our employees become our… focus group
    20. 22. Our employees become our… testing team
    21. 23. Our employees become our… marketing dept.
    22. 24. Our employees become our… sales force
    23. 25. Our employees become our… corporate recruiter
    24. 26. Our employees become our… brand ambassadors
    25. 27. Our customers become our… brainstorming group
    26. 28. Our customers become our… focus group
    27. 29. Our customers become our… testing team
    28. 30. Our customers become our… marketing dept.
    29. 31. Our customers become our… sales force
    30. 32. Our customers become our… corporate recruiter
    31. 33. Our customers become our… brand ambassadors
    32. 34. Any questions?
    33. 35. Interesting Examples of bank and financial firms using social media
    34. 45. Other industry examples of digital platforms engaging and growing business
    35. 51. Any questions?
    36. 52. <ul><li>  </li></ul>7 RULES FOR SOCIAL MEDIA SUCCESS
    37. 53. Rule #1 Define Your Personal And Business Brand
    38. 54. Rule #2 Create Accounts For Your Business & You (with a photo!)
    39. 55. Rule #3 Speak to Your Target Audience
    40. 56. Rule #4 Commit to 15 Minutes A Day To ‘Pearl’ Dive
    41. 57. Rule #5 Demonstrate experience through sharing knowledge, ideas and insight
    42. 58. Rule #6 Listen More Than You Speak. Respond Frequently & Win!
    43. 59. Rule #7 Reward your customers who connect to you
    44. 60. Any questions?
    45. 61. connect with me diasauce James Burnes VP, Strategy Cell: 317.512.3612 [email_address] www.mediasauce.com OR CONNECT WITH ME ONLINE: www.facebook.com/jamesburnes www.twitter.com/jamesburnes or @jamesburnes www.linkedin.com/in/jamesburnes
    46. 62. THANK YOU!

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