This document discusses how to balance new and traditional media to connect with donors. It provides best practices such as being real, transparent, realistic, creative, and connected. New technologies allow you to reach bigger audiences but traditional media remains important for engagement. The key is putting your audience first and leveraging relationships in new and innovative ways. Examples are provided of how organizations have successfully used media strategies to raise money and awareness.
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
MediaSauce AFP Presentation
1. CONNECTING WITH YOUR DONORS:
How to Balance New & Traditional Media
Mitch Maxson
Scott Henderson
www.mediasauce.com
46th AFP International
Conference on Fundraising
March 29 – April 1, 2009
New Orleans, Louisiana
2. Introductions
Scott Henderson
• Major Gift Fundraiser
• Capital Campaign Consultant
• Foundation Executive Director
• Cheese Club Founder
Mitch Maxson
• Senior Creative Director
• Digital Strategist
• Author
• 1985 Perry-Worth Elementary Trike Race Champion
46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — www.afpnet.org
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bigger audiences.
You can raise 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — www.afpnet.org
more money and make a
44. Be realistic.
• You canʼt make anything “go viral”
• Some people just donʼt care about you
• Some people do
• Those people will help you find others like them
45. Be passionate.
• If you wonʼt bleed for it, who will?
• Long-term commitments
• Anticipate criticism and skepticism
46. Be transparent.
• What are you getting out of this?
• Treat every donor like an investor
• What are your plans for the future?
• No secrets, no surprises
47. Be creative.
• You donʼt have to follow the template
• Think BIG
• Stand apart from the noise
• Where youʼve been ≠ where youʼre going
48. Be connected.
• Itʼs all about people
• Leverage relationships in new ways
• Seek out ideas and leadership
• Social media allows breakthrough ideas to spread
49. Best practices.
• Be real • Be transparent
• Be realistic • Be creative
• Be passionate • Be connected
77. CONNECTING WITH YOUR DONORS:
How to Balance New & Traditional Media
Mitch Maxson
Scott Henderson
www.mediasauce.com
46th AFP International
Conference on Fundraising
March 29 – April 1, 2009
New Orleans, Louisiana