Making the Most of Social Media

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My thoughts on social media that I presented at the University of Illinois Brand U Conference - the third annual university-wide seminar for marketing and public relations professional across the system.

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Making the Most of Social Media

  1. 1. Making the Most of Social Media Scott Henderson, MediaSauce Brand U Conference University of Illinois
  2. 2. A little about the guy in front of you.
  3. 3. It is wonderful to create. Akira Kurosawa
  4. 4. @scottyhendo
  5. 5. Take Away #1 Media lives.
  6. 6. Media = Community. Buy it. Earn it. Build it.
  7. 7. For 400+ years, printed materials were the cutting edge of marketing technology, and virtually the only way to reach a “mass” audience.
  8. 8. We believe in all this technology stuff.
  9. 9. We believe technology alone isnʼt what matters.
  10. 10. Technology is only as good as the people it connects.
  11. 11. Take Away #2 Welcome to the Interconnected Age
  12. 12. We are in unprecedented times...
  13. 13. “When the rate of external change! exceeds the rate of internal change,! the end of your business is in sight.”! Jack Welch,! Former Chairman & CEO, GE!
  14. 14. Take Away #3 Leadership, culture, and structure need to align.
  15. 15. “The best way to have an open-door! policy is not to have a door in the ! first place.”! Tony Hsieh,! Chairman & CEO, Zappos!
  16. 16. Take Away #4 Great ideas and powerful stories are the answer.
  17. 17. Where budgets are fall ing ...
  18. 18. Everyone is overwhelmed with brands, messages, and options. (You will see more than 4,000 ads today.)
  19. 19. Story anchors facts.
  20. 20. Story evokes emotions.
  21. 21. Story inspires action.
  22. 22. Take Away #5 You donʼt own or control the message.
  23. 23. Your brand lives in the minds of others.
  24. 24. Motrin Moms
  25. 25. charity:water February 12 202 cities. All volunteers. 1 video. $250,000. 1st well on April 11-14
  26. 26. How about a few examples?
  27. 27. Best practices. • Be real • Be transparent • Be realistic • Be creative • Be passionate • Be connected
  28. 28. http://www.ifsa-butler.org
  29. 29. e. More culture. Less shock.
  30. 30. Questions?
  31. 31. thanks you Keep learning @ www.mediasauce.com Scott Henderson: scott.henderson@mediasauce.com Twitter @scottyhendo Blog www.rallythecause.com

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