[Did you know video]
Making Friends for Business
         where the world is, business needs to go
How marketing and advertising has won for the past century.

Shout Your Message

Loudest Guy Wins
Consumers Block Marketing
Because there are other ways to get to info they want.
PUSH Marketing
Use these to achieve Word of Mouth:
Telemarketing
Trade Shows
Direct Mail
Brochures
Yellow Pages
Editorial
...
PUSH Marketing
        to
PULL Marketing
Use these to achieve Word of
Mouth/Social Media:

Telemarketing - Vontoo
Trade Sh...
Stats of Growth
and Action
2 billion emails per second
                                       1 million IM messages per second
                      ...
Facebook up 700% to 13.8 Billion Minutes.

    Twitter up over 3700% to 299 Million Minutes.

LinkedIN up 69% to 202 Milli...
Communication online
has increased 18% to
27% of total time while
Entertainment has
decreased 30% to 19%
of total time onl...
Social Media is the
Online Word of Mouth
But it’s more than this…
              Social Media can help:
         Search Engine Optimization
                  Allow ...
Social Media is anything
(media content) that can
 be added to it (social).
                   Mike Volpe
                ...
Meet People              Start Conversations



Ask questions             Answer Questions


   Handle Complaints and Comp...
Become a valuable
  member of the
   community
Three Things You
Can Do with Social
Media

          Publish
            Share
               Network
Publish
The more you publish, the
more search engines love you.
Suggestions for your Industry
     •   Training videos
     •   Vi...
Customers
can publish
Share
You can promote
your stuff

You can promote
your customers

You can promote
your partners
Make sure you are speaking to
your audience and not just
cluttering the space.
Suggestions for your Industry
         • Co...
How do you make sure your
staff is doing what they are
supposed to?
Suggestions for your Industry
     • Let them own it
 ...
You work from a set of plans
everyday you should use one
online.
Suggestions for your Industry
     •   Hire MediaSauce
  ...
Network
It’s about
relationships

But virtual lives
forever

Employees,
Customers, Potential
Customers, Partners
Three Simple Tools To Get You Started
Linkedin has:
41 million users
All Fortune 500 Companies
170 Different Countries
Linkedin is your business suit:
•Resume
•Recommendations
•Connections
•Expertise
•Executive Level Search
•Link to your com...
Search




invite                                People
                                      Linkedin
photo
             ...
Connections:
  For people you
  don’t know you can
  find out which of
  your connections
  knows the person
  you want to...
Search:
1.   People
2.   Jobs
3.   Companies
4.   Answers
5.   Inbox
6.   Groups
Company:
  •   Hierarchy
  •   Titles
  •   Connections
  •   Location
  •   Websites
  •   Male/Female
  •   New Hires
  ...
Jobs:
   •    Titles
   •    Company
   •    Location
   •    Date
   •    Freelancing through
        your status
Q & A:
  Answer questions
  to establish
  yourself an expert

  Ask questions to
  get answers from
  professionals
Groups:
  Join Groups to
  meet others

  Answer questions
  in Groups

  Make Your Own
  Groups

  Get Daily/Weekly
  Ema...
ROI for Linkedin:
  Measure Your Time

  Measure Your Connections

  Measure Your Conversations

  Measure Cost To Adverti...
Facebook is my business causal:
  Largest Social Network

  Over 200 Million Users

  Over 100 Million Unique Visitors
Facebook:           Facebook:
                       35-54 year old
  Over 3.5 hours       demographic
  for 25-50 years  ...
Facebook:
  News Feed of Friends

  Suggests Friends

  Share your news, your
  photos, your video –
  basically, share yo...
Biz Fan Page:
  News Feed of Friends

  Send messages & events
  to Fan Base

  Set up Events and
  Invites

  Use Fans to...
Applications:
  Games

  Quizzes

  Utilities
Data:

  Lexicon to see buzz

  Enormous amount of
  data

  Addictive Quality to
  keep up and build an
  audience
Business vs. Personal
ROI for Facebook:

  Keeping up and in front of
  clients

  Build Fans and Buzz

  Measure work time/pleasure
  time

  M...
Twitter is my cocktail party
  Marketing Buzz

  32 Million Users

  19 Million Unique Visitors

  1,192% growth
Twitter is:

  Write 140 Characters or less

  Broadcast to entire network

  Real-Time Conversations

  @name – means you...
Following people you
want to know like:

Experts in your field

Potential Customers

Current Customers

Create an Audience
www.tweetdeck.com
www.twitpic.com
Customer Service
Real-Time Search
Business Applications
Sears Story
ROI for Twitter:

  Measure Your Time

  Measure Your Connections

  Measure Your Conversations

  Measure Cost To Adverti...
ROI for Offline Actions
    5

    4

    3
                                     Value
    2
                             ...
ROI for Online Actions
   5


   4


   3
                                                           Value
   2           ...
Today’s Take-Aways
        Social Media is growing quickly

        You must be a part of Social Media
        to receive ...
What I do:


         Business Card – Link up with them
         in Linkedin and search them out on
         Twitter

    ...
What do you do next?

       1. Start by writing out a plan
       2. Assign a trusted staff member to
          manage.
 ...
MediaSauce can help.
  - Consulting Time
  - Branding
  - Web Design
  - Video, 3D & Animation
  - SEO & PPC
  - Social Me...
Experienced Gunmen For Hire

Talk to the Sauce
Opportunities Assessment – What are your opportunities online and how
to re...
Don Schindler
Senior Digital Strategist




  How to get a hold of me
  don.schindler@mediasauce.com
  Twitter: donschindl...
Indiana Construction Roundtable Presentation
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Indiana Construction Roundtable Presentation

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This is a presentation done by Don Schindler on June 23rd for the Indiana Construction Roundtable. The presentation is focused on the use of social media and how to integrate into your business.

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Indiana Construction Roundtable Presentation

  1. 1. [Did you know video]
  2. 2. Making Friends for Business where the world is, business needs to go
  3. 3. How marketing and advertising has won for the past century. Shout Your Message Loudest Guy Wins
  4. 4. Consumers Block Marketing
  5. 5. Because there are other ways to get to info they want.
  6. 6. PUSH Marketing Use these to achieve Word of Mouth: Telemarketing Trade Shows Direct Mail Brochures Yellow Pages Editorial Industry Newsletter Flyers Print Ads Radio Ads TV Ads
  7. 7. PUSH Marketing to PULL Marketing Use these to achieve Word of Mouth/Social Media: Telemarketing - Vontoo Trade Shows – Virtual Booth Direct Mail – Permission Email Brochures – Interactive Web Yellow Pages – SEO/SEM Editorial – Blogs Industry Newsletter – RSS Feed Flyers – Direct to Web Print Ads – Direct to Web Radio Ads – Direct to Web TV Ads – Direct to Web
  8. 8. Stats of Growth and Action
  9. 9. 2 billion emails per second 1 million IM messages per second 8 terrabytes per second of traffic 65 billion phone calls per year Kevin Kelly Web 3.0 – The web is a black hole
  10. 10. Facebook up 700% to 13.8 Billion Minutes. Twitter up over 3700% to 299 Million Minutes. LinkedIN up 69% to 202 Million Minutes.
  11. 11. Communication online has increased 18% to 27% of total time while Entertainment has decreased 30% to 19% of total time online.
  12. 12. Social Media is the Online Word of Mouth
  13. 13. But it’s more than this… Social Media can help: Search Engine Optimization Allow Permission Build an Audience Company Authenticity
  14. 14. Social Media is anything (media content) that can be added to it (social). Mike Volpe Hubspot
  15. 15. Meet People Start Conversations Ask questions Answer Questions Handle Complaints and Compliments Promote Others
  16. 16. Become a valuable member of the community
  17. 17. Three Things You Can Do with Social Media Publish Share Network
  18. 18. Publish
  19. 19. The more you publish, the more search engines love you. Suggestions for your Industry • Training videos • Videos about your projects • Portfolios • Industry insights/whitepapers
  20. 20. Customers can publish
  21. 21. Share You can promote your stuff You can promote your customers You can promote your partners
  22. 22. Make sure you are speaking to your audience and not just cluttering the space. Suggestions for your Industry • Company Updates • Blog about your work and insights in your industry • Talk about vendor issues and needs • Talk about builder issues and needs
  23. 23. How do you make sure your staff is doing what they are supposed to? Suggestions for your Industry • Let them own it • Set up policies for sharing that promote participation • Hire a specialist. This is not a secondary item • Create topics for discussions that your company needs help figuring out.
  24. 24. You work from a set of plans everyday you should use one online. Suggestions for your Industry • Hire MediaSauce • Setup a schedule • Define what needs to be communicated • What is your capacity? • Who is responsible for it?
  25. 25. Network It’s about relationships But virtual lives forever Employees, Customers, Potential Customers, Partners
  26. 26. Three Simple Tools To Get You Started
  27. 27. Linkedin has: 41 million users All Fortune 500 Companies 170 Different Countries
  28. 28. Linkedin is your business suit: •Resume •Recommendations •Connections •Expertise •Executive Level Search •Link to your company and blog
  29. 29. Search invite People Linkedin photo thinks you status should know Status of your Connections
  30. 30. Connections: For people you don’t know you can find out which of your connections knows the person you want to know.
  31. 31. Search: 1. People 2. Jobs 3. Companies 4. Answers 5. Inbox 6. Groups
  32. 32. Company: • Hierarchy • Titles • Connections • Location • Websites • Male/Female • New Hires • Popular
  33. 33. Jobs: • Titles • Company • Location • Date • Freelancing through your status
  34. 34. Q & A: Answer questions to establish yourself an expert Ask questions to get answers from professionals
  35. 35. Groups: Join Groups to meet others Answer questions in Groups Make Your Own Groups Get Daily/Weekly Emails from Groups
  36. 36. ROI for Linkedin: Measure Your Time Measure Your Connections Measure Your Conversations Measure Cost To Advertise on Linkedin
  37. 37. Facebook is my business causal: Largest Social Network Over 200 Million Users Over 100 Million Unique Visitors
  38. 38. Facebook: Facebook: 35-54 year old Over 3.5 hours demographic for 25-50 years segment not only continued to grow the fastest, but it accelerated to a 276.4% growth rate over the past 6 months.
  39. 39. Facebook: News Feed of Friends Suggests Friends Share your news, your photos, your video – basically, share your life Play Games with others
  40. 40. Biz Fan Page: News Feed of Friends Send messages & events to Fan Base Set up Events and Invites Use Fans to help advertise
  41. 41. Applications: Games Quizzes Utilities
  42. 42. Data: Lexicon to see buzz Enormous amount of data Addictive Quality to keep up and build an audience
  43. 43. Business vs. Personal
  44. 44. ROI for Facebook: Keeping up and in front of clients Build Fans and Buzz Measure work time/pleasure time Measure social connections Measure Cost To Advertise on Facebook
  45. 45. Twitter is my cocktail party Marketing Buzz 32 Million Users 19 Million Unique Visitors 1,192% growth
  46. 46. Twitter is: Write 140 Characters or less Broadcast to entire network Real-Time Conversations @name – means you are talking to that person but the whole world can see you Direct Message – speak only to that person #hashtags for easy search
  47. 47. Following people you want to know like: Experts in your field Potential Customers Current Customers Create an Audience
  48. 48. www.tweetdeck.com
  49. 49. www.twitpic.com
  50. 50. Customer Service
  51. 51. Real-Time Search
  52. 52. Business Applications
  53. 53. Sears Story
  54. 54. ROI for Twitter: Measure Your Time Measure Your Connections Measure Your Conversations Measure Cost To Advertise on Twitter
  55. 55. ROI for Offline Actions 5 4 3 Value 2 Reach 1 0 Ad PR Earned Word of Media Mouth
  56. 56. ROI for Online Actions 5 4 3 Value 2 Reach 1 0 Online Ads PR Wires Blogs/News Social Media
  57. 57. Today’s Take-Aways Social Media is growing quickly You must be a part of Social Media to receive real benefits from relationships You must be a valuable member of community Virtual Relationships give multiple benefits for your web presence and website
  58. 58. What I do: Business Card – Link up with them in Linkedin and search them out on Twitter After some conversations – Add them to Facebook
  59. 59. What do you do next? 1. Start by writing out a plan 2. Assign a trusted staff member to manage. 3. Set goals for the communication 4. Identify your topics 5. Respond quickly 6. Become a member Call us if you need some help
  60. 60. MediaSauce can help. - Consulting Time - Branding - Web Design - Video, 3D & Animation - SEO & PPC - Social Media Specialists - Traditional Media
  61. 61. Experienced Gunmen For Hire Talk to the Sauce Opportunities Assessment – What are your opportunities online and how to reach them Project Blueprint – Just need a tactical piece of the pie like website or video or both Digital Blueprint – Full blown marketing plan including all the essentials as well as how to execute
  62. 62. Don Schindler Senior Digital Strategist How to get a hold of me don.schindler@mediasauce.com Twitter: donschindler IM: donissauced Cell: 317.496.2334

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