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Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
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Indiana Construction Roundtable Presentation

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This is a presentation done by Don Schindler on June 23rd for the Indiana Construction Roundtable. The presentation is focused on the use of social media and how to integrate into your business.

This is a presentation done by Don Schindler on June 23rd for the Indiana Construction Roundtable. The presentation is focused on the use of social media and how to integrate into your business.

Published in: Business, Technology
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Transcript

  • 1. [Did you know video]
  • 2. Making Friends for Business where the world is, business needs to go
  • 3. How marketing and advertising has won for the past century. Shout Your Message Loudest Guy Wins
  • 4. Consumers Block Marketing
  • 5. Because there are other ways to get to info they want.
  • 6. PUSH Marketing Use these to achieve Word of Mouth: Telemarketing Trade Shows Direct Mail Brochures Yellow Pages Editorial Industry Newsletter Flyers Print Ads Radio Ads TV Ads
  • 7. PUSH Marketing to PULL Marketing Use these to achieve Word of Mouth/Social Media: Telemarketing - Vontoo Trade Shows – Virtual Booth Direct Mail – Permission Email Brochures – Interactive Web Yellow Pages – SEO/SEM Editorial – Blogs Industry Newsletter – RSS Feed Flyers – Direct to Web Print Ads – Direct to Web Radio Ads – Direct to Web TV Ads – Direct to Web
  • 8. Stats of Growth and Action
  • 9. 2 billion emails per second 1 million IM messages per second 8 terrabytes per second of traffic 65 billion phone calls per year Kevin Kelly Web 3.0 – The web is a black hole
  • 10. Facebook up 700% to 13.8 Billion Minutes. Twitter up over 3700% to 299 Million Minutes. LinkedIN up 69% to 202 Million Minutes.
  • 11. Communication online has increased 18% to 27% of total time while Entertainment has decreased 30% to 19% of total time online.
  • 12. Social Media is the Online Word of Mouth
  • 13. But it’s more than this… Social Media can help: Search Engine Optimization Allow Permission Build an Audience Company Authenticity
  • 14. Social Media is anything (media content) that can be added to it (social). Mike Volpe Hubspot
  • 15. Meet People Start Conversations Ask questions Answer Questions Handle Complaints and Compliments Promote Others
  • 16. Become a valuable member of the community
  • 17. Three Things You Can Do with Social Media Publish Share Network
  • 18. Publish
  • 19. The more you publish, the more search engines love you. Suggestions for your Industry • Training videos • Videos about your projects • Portfolios • Industry insights/whitepapers
  • 20. Customers can publish
  • 21. Share You can promote your stuff You can promote your customers You can promote your partners
  • 22. Make sure you are speaking to your audience and not just cluttering the space. Suggestions for your Industry • Company Updates • Blog about your work and insights in your industry • Talk about vendor issues and needs • Talk about builder issues and needs
  • 23. How do you make sure your staff is doing what they are supposed to? Suggestions for your Industry • Let them own it • Set up policies for sharing that promote participation • Hire a specialist. This is not a secondary item • Create topics for discussions that your company needs help figuring out.
  • 24. You work from a set of plans everyday you should use one online. Suggestions for your Industry • Hire MediaSauce • Setup a schedule • Define what needs to be communicated • What is your capacity? • Who is responsible for it?
  • 25. Network It’s about relationships But virtual lives forever Employees, Customers, Potential Customers, Partners
  • 26. Three Simple Tools To Get You Started
  • 27. Linkedin has: 41 million users All Fortune 500 Companies 170 Different Countries
  • 28. Linkedin is your business suit: •Resume •Recommendations •Connections •Expertise •Executive Level Search •Link to your company and blog
  • 29. Search invite People Linkedin photo thinks you status should know Status of your Connections
  • 30. Connections: For people you don’t know you can find out which of your connections knows the person you want to know.
  • 31. Search: 1. People 2. Jobs 3. Companies 4. Answers 5. Inbox 6. Groups
  • 32. Company: • Hierarchy • Titles • Connections • Location • Websites • Male/Female • New Hires • Popular
  • 33. Jobs: • Titles • Company • Location • Date • Freelancing through your status
  • 34. Q & A: Answer questions to establish yourself an expert Ask questions to get answers from professionals
  • 35. Groups: Join Groups to meet others Answer questions in Groups Make Your Own Groups Get Daily/Weekly Emails from Groups
  • 36. ROI for Linkedin: Measure Your Time Measure Your Connections Measure Your Conversations Measure Cost To Advertise on Linkedin
  • 37. Facebook is my business causal: Largest Social Network Over 200 Million Users Over 100 Million Unique Visitors
  • 38. Facebook: Facebook: 35-54 year old Over 3.5 hours demographic for 25-50 years segment not only continued to grow the fastest, but it accelerated to a 276.4% growth rate over the past 6 months.
  • 39. Facebook: News Feed of Friends Suggests Friends Share your news, your photos, your video – basically, share your life Play Games with others
  • 40. Biz Fan Page: News Feed of Friends Send messages & events to Fan Base Set up Events and Invites Use Fans to help advertise
  • 41. Applications: Games Quizzes Utilities
  • 42. Data: Lexicon to see buzz Enormous amount of data Addictive Quality to keep up and build an audience
  • 43. Business vs. Personal
  • 44. ROI for Facebook: Keeping up and in front of clients Build Fans and Buzz Measure work time/pleasure time Measure social connections Measure Cost To Advertise on Facebook
  • 45. Twitter is my cocktail party Marketing Buzz 32 Million Users 19 Million Unique Visitors 1,192% growth
  • 46. Twitter is: Write 140 Characters or less Broadcast to entire network Real-Time Conversations @name – means you are talking to that person but the whole world can see you Direct Message – speak only to that person #hashtags for easy search
  • 47. Following people you want to know like: Experts in your field Potential Customers Current Customers Create an Audience
  • 48. www.tweetdeck.com
  • 49. www.twitpic.com
  • 50. Customer Service
  • 51. Real-Time Search
  • 52. Business Applications
  • 53. Sears Story
  • 54. ROI for Twitter: Measure Your Time Measure Your Connections Measure Your Conversations Measure Cost To Advertise on Twitter
  • 55. ROI for Offline Actions 5 4 3 Value 2 Reach 1 0 Ad PR Earned Word of Media Mouth
  • 56. ROI for Online Actions 5 4 3 Value 2 Reach 1 0 Online Ads PR Wires Blogs/News Social Media
  • 57. Today’s Take-Aways Social Media is growing quickly You must be a part of Social Media to receive real benefits from relationships You must be a valuable member of community Virtual Relationships give multiple benefits for your web presence and website
  • 58. What I do: Business Card – Link up with them in Linkedin and search them out on Twitter After some conversations – Add them to Facebook
  • 59. What do you do next? 1. Start by writing out a plan 2. Assign a trusted staff member to manage. 3. Set goals for the communication 4. Identify your topics 5. Respond quickly 6. Become a member Call us if you need some help
  • 60. MediaSauce can help. - Consulting Time - Branding - Web Design - Video, 3D & Animation - SEO & PPC - Social Media Specialists - Traditional Media
  • 61. Experienced Gunmen For Hire Talk to the Sauce Opportunities Assessment – What are your opportunities online and how to reach them Project Blueprint – Just need a tactical piece of the pie like website or video or both Digital Blueprint – Full blown marketing plan including all the essentials as well as how to execute
  • 62. Don Schindler Senior Digital Strategist How to get a hold of me don.schindler@mediasauce.com Twitter: donschindler IM: donissauced Cell: 317.496.2334

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