0
Honey,
 Not Stings
  Using Self-Organized Swarms
       to Your Advantage
A little about
the guy in front
of you.
Take Away #1
Media lives.
Media =
Community.
Buy it. Earn it. Build it.
15,000 - 10,000 BC
For 400+ years, printed materials were the cutting edge of
marketing technology, and virtually the only way to reach a
   ...
1877
The Roundhay Garden Scene by the Louis Le Prince.
                     1888
You may have
heard that new
technologies
came along
8
Years it took newer marketing tools to reach an audience of
                        50 million
3
Years it took newer marketing tools to reach an audience of
                        50 million
4                                      ET
                                    RN
                                  E
     ...
3
Years it took newer marketing tools to reach an audience of
                        50 million
2
Years it took newer marketing tools to reach an audience of
                        50 million
We believe
in all this
technology
stuff.
We believe
technology
alone isnʼt
what matters.
Technology is
only as good
as the people
it connects.
Take Away #2
Welcome to the
Interconnected Age
We are in
unprecedented
times...
Take Away #3
Great ideas and
powerful stories are the
answer.
Where budgets are fall
                      ing
                         ...
Everyone is
overwhelmed
with brands, messages,
and options.
(You will see more than 4,000 ads today.)
Story anchors
facts.
Story evokes
emotions.
Story inspires
action.
Take Away #4
You donʼt own or
control the message.
Your brand
lives in the
minds of others.
Motrin Moms
charity:water
February 12
202 cities.
All volunteers.
1 video.
$250,000.
1st well on April 11-14
Best practices.
 • Be real         • Be transparent

 • Be realistic    • Be creative

 • Be passionate   • Be connected
How about a few

examples?
A grateful family gives back to Riley Hospital.
http://www.elizabethsstory.org
Move beyond a coupon to engage an audience.
http://www.ifsa-butler.org
.

    More culture.
    Less shock.
560,000 meals in a week. $28,000 raised.
http://www.PledgeToEndHunger.com
http://www.charitysmackdown.com
Best practices.
 • Be real         • Be transparent

 • Be realistic    • Be creative

 • Be passionate   • Be connected
Questions?
Technology adoption rates
statistics found via

The New York Times
“You Are What You Spend” Cox, Alm. February 10, 2008.
thanks you




Keep learning @ www.mediasauce.com

Scott Henderson:
scott.henderson@mediasauce.com
Twitter @scottyhendo
I-Case 2009
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I-Case 2009

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Scott Henderson (@scottyhendo) presented this exploration of Self-Organized Swarms to the 2009 Indiana CASE meeting on 4/17. He outlined his thoughts for how higher education institutions can benefit from better understanding and using online media for recruitment, alumni outreach, and fundraising.

Published in: Business, Technology
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Transcript of "I-Case 2009"

  1. 1. Honey, Not Stings Using Self-Organized Swarms to Your Advantage
  2. 2. A little about the guy in front of you.
  3. 3. Take Away #1 Media lives.
  4. 4. Media = Community. Buy it. Earn it. Build it.
  5. 5. 15,000 - 10,000 BC
  6. 6. For 400+ years, printed materials were the cutting edge of marketing technology, and virtually the only way to reach a “mass” audience.
  7. 7. 1877
  8. 8. The Roundhay Garden Scene by the Louis Le Prince. 1888
  9. 9. You may have heard that new technologies came along
  10. 10. 8 Years it took newer marketing tools to reach an audience of 50 million
  11. 11. 3 Years it took newer marketing tools to reach an audience of 50 million
  12. 12. 4 ET RN E T IN Years it took newer marketing tools to reach an audience of 50 million
  13. 13. 3 Years it took newer marketing tools to reach an audience of 50 million
  14. 14. 2 Years it took newer marketing tools to reach an audience of 50 million
  15. 15. We believe in all this technology stuff.
  16. 16. We believe technology alone isnʼt what matters.
  17. 17. Technology is only as good as the people it connects.
  18. 18. Take Away #2 Welcome to the Interconnected Age
  19. 19. We are in unprecedented times...
  20. 20. Take Away #3 Great ideas and powerful stories are the answer.
  21. 21. Where budgets are fall ing ...
  22. 22. Everyone is overwhelmed with brands, messages, and options. (You will see more than 4,000 ads today.)
  23. 23. Story anchors facts.
  24. 24. Story evokes emotions.
  25. 25. Story inspires action.
  26. 26. Take Away #4 You donʼt own or control the message.
  27. 27. Your brand lives in the minds of others.
  28. 28. Motrin Moms
  29. 29. charity:water February 12 202 cities. All volunteers. 1 video. $250,000. 1st well on April 11-14
  30. 30. Best practices. • Be real • Be transparent • Be realistic • Be creative • Be passionate • Be connected
  31. 31. How about a few examples?
  32. 32. A grateful family gives back to Riley Hospital.
  33. 33. http://www.elizabethsstory.org
  34. 34. Move beyond a coupon to engage an audience.
  35. 35. http://www.ifsa-butler.org
  36. 36. . More culture. Less shock.
  37. 37. 560,000 meals in a week. $28,000 raised.
  38. 38. http://www.PledgeToEndHunger.com
  39. 39. http://www.charitysmackdown.com
  40. 40. Best practices. • Be real • Be transparent • Be realistic • Be creative • Be passionate • Be connected
  41. 41. Questions?
  42. 42. Technology adoption rates statistics found via The New York Times “You Are What You Spend” Cox, Alm. February 10, 2008.
  43. 43. thanks you Keep learning @ www.mediasauce.com Scott Henderson: scott.henderson@mediasauce.com Twitter @scottyhendo
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