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I-Case 2009

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Scott Henderson (@scottyhendo) presented this exploration of Self-Organized Swarms to the 2009 Indiana CASE meeting on 4/17. He outlined his thoughts for how higher education institutions can benefit …

Scott Henderson (@scottyhendo) presented this exploration of Self-Organized Swarms to the 2009 Indiana CASE meeting on 4/17. He outlined his thoughts for how higher education institutions can benefit from better understanding and using online media for recruitment, alumni outreach, and fundraising.

Published in: Business, Technology

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Transcript

  • 1. Honey, Not Stings Using Self-Organized Swarms to Your Advantage
  • 2. A little about the guy in front of you.
  • 3. Take Away #1 Media lives.
  • 4. Media = Community. Buy it. Earn it. Build it.
  • 5. 15,000 - 10,000 BC
  • 6. For 400+ years, printed materials were the cutting edge of marketing technology, and virtually the only way to reach a “mass” audience.
  • 7. 1877
  • 8. The Roundhay Garden Scene by the Louis Le Prince. 1888
  • 9. You may have heard that new technologies came along
  • 10. 8 Years it took newer marketing tools to reach an audience of 50 million
  • 11. 3 Years it took newer marketing tools to reach an audience of 50 million
  • 12. 4 ET RN E T IN Years it took newer marketing tools to reach an audience of 50 million
  • 13. 3 Years it took newer marketing tools to reach an audience of 50 million
  • 14. 2 Years it took newer marketing tools to reach an audience of 50 million
  • 15. We believe in all this technology stuff.
  • 16. We believe technology alone isnʼt what matters.
  • 17. Technology is only as good as the people it connects.
  • 18. Take Away #2 Welcome to the Interconnected Age
  • 19. We are in unprecedented times...
  • 20. Take Away #3 Great ideas and powerful stories are the answer.
  • 21. Where budgets are fall ing ...
  • 22. Everyone is overwhelmed with brands, messages, and options. (You will see more than 4,000 ads today.)
  • 23. Story anchors facts.
  • 24. Story evokes emotions.
  • 25. Story inspires action.
  • 26. Take Away #4 You donʼt own or control the message.
  • 27. Your brand lives in the minds of others.
  • 28. Motrin Moms
  • 29. charity:water February 12 202 cities. All volunteers. 1 video. $250,000. 1st well on April 11-14
  • 30. Best practices. • Be real • Be transparent • Be realistic • Be creative • Be passionate • Be connected
  • 31. How about a few examples?
  • 32. A grateful family gives back to Riley Hospital.
  • 33. http://www.elizabethsstory.org
  • 34. Move beyond a coupon to engage an audience.
  • 35. http://www.ifsa-butler.org
  • 36. . More culture. Less shock.
  • 37. 560,000 meals in a week. $28,000 raised.
  • 38. http://www.PledgeToEndHunger.com
  • 39. http://www.charitysmackdown.com
  • 40. Best practices. • Be real • Be transparent • Be realistic • Be creative • Be passionate • Be connected
  • 41. Questions?
  • 42. Technology adoption rates statistics found via The New York Times “You Are What You Spend” Cox, Alm. February 10, 2008.
  • 43. thanks you Keep learning @ www.mediasauce.com Scott Henderson: scott.henderson@mediasauce.com Twitter @scottyhendo