Honey,
Not Stings
Using Self-Organized Swarms
to Your Advantage

A little about
the guy in front
of you.

Take Away #1
Media lives.

Media =
Community.
Buy it. Earn it. Build it.

15,000 - 10,000 BC

For 400+ years, printed materials were the cutting edge of
marketing technology, and virtually the only way to reach a
“mass” audience.

1877

The Roundhay Garden Scene by the Louis Le Prince.
1888

You may have
heard that new
technologies
came along

8
Years it took newer marketing tools to reach an audience of
50 million

3
Years it took newer marketing tools to reach an audience of
50 million

4 ET
RN
E
T
IN
Years it took newer marketing tools to reach an audience of
50 million

3
Years it took newer marketing tools to reach an audience of
50 million

2
Years it took newer marketing tools to reach an audience of
50 million

We believe
in all this
technology
stuff.

We believe
technology
alone isnʼt
what matters.

Technology is
only as good
as the people
it connects.

Take Away #2
Welcome to the
Interconnected Age

We are in
unprecedented
times...

Take Away #3
Great ideas and
powerful stories are the
answer.

Where budgets are fall
ing
...

Everyone is
overwhelmed
with brands, messages,
and options.
(You will see more than 4,000 ads today.)

Story anchors
facts.

Story evokes
emotions.

Story inspires
action.

Take Away #4
You donʼt own or
control the message.

Your brand
lives in the
minds of others.

Motrin Moms

charity:water
February 12
202 cities.
All volunteers.
1 video.
$250,000.
1st well on April 11-14

Best practices.
• Be real • Be transparent
• Be realistic • Be creative
• Be passionate • Be connected

How about a few
examples?

A grateful family gives back to Riley Hospital.

http://www.elizabethsstory.org

Move beyond a coupon to engage an audience.

http://www.ifsa-butler.org

.
More culture.
Less shock.

560,000 meals in a week. $28,000 raised.

http://www.PledgeToEndHunger.com

http://www.charitysmackdown.com

Best practices.
• Be real • Be transparent
• Be realistic • Be creative
• Be passionate • Be connected

Questions?

Technology adoption rates
statistics found via
The New York Times
“You Are What You Spend” Cox, Alm. February 10, 2008.

thanks you
Keep learning @ www.mediasauce.com
Scott Henderson:
scott.henderson@mediasauce.com
Twitter @scottyhendo