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IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
IBJ Creating Connections
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IBJ Creating Connections

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This is the PowerPoint presentation that was given to the Indianapolis Business Journal's Business Growth Strategies Seminar on April 24th.

This is the PowerPoint presentation that was given to the Indianapolis Business Journal's Business Growth Strategies Seminar on April 24th.

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Transcript

  • 1. Sales 2.0 for the Internet-Driven Economy James Burnes, MediaSauce VP Development & Strategy
  • 2. About Us A track record for leading online initiatives
  • 3. 2001 2005 2009 2012 The Pipe
  • 4. 5 Channels
  • 5. Millions of “channels”
  • 6. Control what people see
  • 7. Everyone has a voice
  • 8. INFORMATION AGE
  • 9. INTERCONNECTED AGE
  • 10. Have you seen a revolution… where no one got hurt?
  • 11. “The rate of internal change must be greater than the rate of external change, or the company will fall behind” - Jack Welch
  • 12. Options: Lead the change Follow other's change Quit
  • 13. Recipe for a Transformation Dose of Desire Layer of ThinkBig Unyielding Commitment
  • 14. Every 3 seconds…
  • 15. 1 person buys a device to access the internet 2 blogs are started 3 youtube videos are posted 4 people sign up for Facebook 500 words are added to wikipedia
  • 16. There are lots of customers out there!
  • 17. Customers have constant access to information
  • 18. They can make decisions 24/7
  • 19. They are overwhelmed by sales messages
  • 20. They need solutions (now!)
  • 21. Our competitors are ready to do battle...
  • 22. We have to separate from the competition
  • 23. We have to be better connected...
  • 24. ...than our competition.
  • 25. Outwit
  • 26. Out Maneuver
  • 27. Connect More
  • 28. Do More
  • 29. Sell More
  • 30. We’ll start with the essentials
  • 31. Are you on… • 193% Growth YOY • 11.9 Million Unique Visitors / mo. • Nearly 60% of LinkedIn users have high personal incomes and hold executive-level or consultant positions • The greater the number of connections the greater the likelihood of higher personal income
  • 32. Are you on… • 116% Growth YOY • 39 Million Unique Visitors / mo. • More than half of Facebook users are older than college age • More than 13 million users update their status at least once each day • More than 2.5 million users become fans of Pages each day
  • 33. Are you on… • 343% Growth YOY • 5.57 Million Unique Visitors / mo. • Fastest growing web site in the world • 7.5 Thousand new accounts daily
  • 34. You’re On. BUT ARE YOU LEVERAGING IT?
  • 35. How many people are you connected to?
  • 36. Impacts your page rank
  • 37. has even more uses • Perform blind and reverse company checks • Dig deeper on contacts and referrals • Gauge the health of the company • Learn about product launches and “stealth” competitor activity • Answer questions…become an expert
  • 38. Let’s try a quick social experiment
  • 39. Making prospects and customers your ‘friend’ gets you insider information!
  • 40. Have the inside scoop
  • 41. …or get t.m.i.
  • 42. has even more uses • Discover events and activities your network is participating in • Link back to blogs, new web site features, business related media • Interconnect all activities
  • 43. Quickly emerging, Twitter is the ultimate connection tool
  • 44. Twitter is easy, engaging
  • 45. Social networks are powerful
  • 46. Social media empowers your sales team with connections to succeed
  • 47. And don’t forget you can recruit for the future (now!)…
  • 48. Any questions?
  • 49. A few examples of companies engaging in social media effectively
  • 50. www.mediasauce.com/ibj Access the full presentation, pose questions, and read our blog.
  • 51. THANK YOU!
  • 52. How will you connect?
  • 53. Connect with me
  • 54. So how do we build a strategy?
  • 55. How do we approach the strategic process? The MediaSauce Methodology
  • 56. Success starts with Investigation The MediaSauce Methodology Investigation
  • 57. Success starts with Investigation The MediaSauce Methodology 1. What are your core products and services? 2. What is your unique selling proposition? 3. Who is your audience? What are their pain points? 4. What does your competition do? 5. What are your goals? 6. What is your budget? 7. Who are your partners or internal resources? 8. How does your target market use the web? 9. Where does your target market go online? 10. How can you be an expert in the eyes of your audience to address their pain points?
  • 58. Success starts with having a plan There’s no silver bullet, but smart decisions lead to great results Investigation Exploration
  • 59. Success continues with Exploration The MediaSauce Methodology 1. How can we position ourselves where our audience is? 2. Who on our team can be an expert or voice of our organization? 3. What ideas do we have to go viral? 4. What does our competition do poorly? 5. How can we better leverage our offline resources? 6. What are our highest aspirations? 7. Who already reaches our audience that we can partner with? 8. What are our finalized strategies (not tactics)
  • 60. Success starts with having a plan There’s no silver bullet, but smart decisions lead to great results Investigation Exploration Decision
  • 61. Success progresses with Decision The MediaSauce Methodology 1. What specific tactics will we complete for each strategy? 2. What resources are required? 3. What metrics will we use to judge the success or failure of the tactics? 4. What are the priorities and timelines for each tactic? 5. What resources will be required internally or externally to complete these tactics? 6. What budget allocation should we expect?
  • 62. Success starts with having a plan There’s no silver bullet, but smart decisions lead to great results Investigation Confirmation Exploration Decision
  • 63. Success requires a Confirmation The MediaSauce Methodology 1. What timeline and budget will we commit to? 2. What is the finalized scope of work required to complete the work? 3. Who will manage and implement the tactics we are committing to? 4. How do we introduce these initiatives to our internal and external stakeholders? 5. Have we scheduled our upcoming strategy review sessions? Who will be our oversight committee?
  • 64. Success starts with having a plan There’s no silver bullet, but smart decisions lead to great results Investigation Confirmation Exploration Decision Implementation

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