A little about me
It is wonderful to create.
                  Akira Kurosawa
A little about you
What can you
expect today?
Framework
Exploration
Application
Letʼs get started
The
Interconnected AGE
1 billion
1.5billion
3.3billion
Easy-to-use
tools
Are you
prepared for
this reality?
The
SOCIAL MEDIA Primer
Technology is
only as good
as the people
it connects
Static content >>
   Dynamic flow
Push out >>
     Pull in
Destination >>
     Presence
Five Main Tools
     Blogs
   YouTube
     Flickr
   Facebook
    Twitter
Four Key Tactics
 - be real
 - stand out
 - involve
 - interact
Blogs



http://beth.typepad.com/
       beths_blog/
create
conversations
Flickr
share images
33 million users
3 billion images
YouTube
share videos
1 billion videos
viewed per day
Facebook
stay socially
connected
200 million
registered users
13.4 billion
minutes
spent per month
Fan Pages
Fan Pages (cont.)
Events
Causes
Twitter
real-time
sharing
7 million
daily visitors
3 million
35-49 years old
Four Key Tactics
 - be real
 - stand out
 - involve
 - interact
Bring these to
your online
presence
Questions?
taking it from
  adequate to

amazing
access to the right
      information
boost conversation
         before
         during
           after
using social media
the purpose of an
event is conversation
conversation can start
    long before
the old way


organizers     attendees
the new way
             attendees

                          attendees

organizers
                          attendees


...
which is more persuasive?
connecting attendees
  before the event
O
   H
                                                         weak
                                                     ...
A
B       C
three ways
   to connect
    attendees
shared


1
    resources to
    comment on
        and
    contribute to
del.icio.us and
RSS feeds
common stories
of interest
display
this anywhere
attendees can
     view it
2
    easy methods
     for creating
    content about
      your event
event
photos and videos
twitter feeds
chat rooms
live cam feeds

fill the gaps
3
    create a social
      network for
      your event
Ning.com site
Example #1
 SXSWi
http://sxsw.com/interactive/
panel picker
http://panelpicker.sxsw.com/
community
http://my.sxsw.com/user/home
unofficial
stuff
http://pepsicozeitgeist.com/
Example #2
#140conf
promotion
http://140live.socialapproach.com/
in the room
Example #3
                            2009 NMC

http://cogdogblog.com/2009/06/20/socialmedia-recap-nmc2009/
Pathable
http://www.nmc.org/2009-summer-conference   http://2009.nmc.org/
Flickr and
   Twitter
                       1,874 Tweets
                    from 173 people
http://www.flickr.com/photos...
VoiceThread


http://voicethread.com/#home
http://cogdogblog.com/2009/06/20/socialmedia-recap-nmc2009/
Example #4
BlogWell
Word of
Mouth
http://gaspedal.com/events/
Well
Equipped
Do the
Unexpected
LET’S STAY
CONNECTED
> @scottyhendo
> scott.henderson@mediasauce.com
> 317.218.0488
> blog.mediasauce.com
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
Event Gap FEA 2009
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Event Gap FEA 2009

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Presented at the 2009 Fraternity Executives Association in New Orleans, LA. Highlights the framework for making your events more engaging and impacting.

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Event Gap FEA 2009

  1. 1. A little about me
  2. 2. It is wonderful to create. Akira Kurosawa
  3. 3. A little about you
  4. 4. What can you expect today?
  5. 5. Framework
  6. 6. Exploration
  7. 7. Application
  8. 8. Letʼs get started
  9. 9. The Interconnected AGE
  10. 10. 1 billion
  11. 11. 1.5billion
  12. 12. 3.3billion
  13. 13. Easy-to-use tools
  14. 14. Are you prepared for this reality?
  15. 15. The SOCIAL MEDIA Primer
  16. 16. Technology is only as good as the people it connects
  17. 17. Static content >> Dynamic flow
  18. 18. Push out >> Pull in
  19. 19. Destination >> Presence
  20. 20. Five Main Tools Blogs YouTube Flickr Facebook Twitter
  21. 21. Four Key Tactics - be real - stand out - involve - interact
  22. 22. Blogs http://beth.typepad.com/ beths_blog/
  23. 23. create conversations
  24. 24. Flickr
  25. 25. share images
  26. 26. 33 million users 3 billion images
  27. 27. YouTube
  28. 28. share videos
  29. 29. 1 billion videos viewed per day
  30. 30. Facebook
  31. 31. stay socially connected
  32. 32. 200 million registered users
  33. 33. 13.4 billion minutes spent per month
  34. 34. Fan Pages
  35. 35. Fan Pages (cont.)
  36. 36. Events
  37. 37. Causes
  38. 38. Twitter
  39. 39. real-time sharing
  40. 40. 7 million daily visitors
  41. 41. 3 million 35-49 years old
  42. 42. Four Key Tactics - be real - stand out - involve - interact
  43. 43. Bring these to your online presence
  44. 44. Questions?
  45. 45. taking it from adequate to amazing
  46. 46. access to the right information
  47. 47. boost conversation before during after using social media
  48. 48. the purpose of an event is conversation
  49. 49. conversation can start long before
  50. 50. the old way organizers attendees
  51. 51. the new way attendees attendees organizers attendees attendees
  52. 52. which is more persuasive?
  53. 53. connecting attendees before the event
  54. 54. O H weak ties O Mark
Granove+er
(1973)
“The
Strength
of
the
Weak
Ties”
  55. 55. A B C
  56. 56. three ways to connect attendees
  57. 57. shared 1 resources to comment on and contribute to
  58. 58. del.icio.us and RSS feeds common stories of interest
  59. 59. display this anywhere attendees can view it
  60. 60. 2 easy methods for creating content about your event
  61. 61. event photos and videos
  62. 62. twitter feeds chat rooms live cam feeds fill the gaps
  63. 63. 3 create a social network for your event
  64. 64. Ning.com site
  65. 65. Example #1 SXSWi
  66. 66. http://sxsw.com/interactive/
  67. 67. panel picker
  68. 68. http://panelpicker.sxsw.com/
  69. 69. community
  70. 70. http://my.sxsw.com/user/home
  71. 71. unofficial stuff
  72. 72. http://pepsicozeitgeist.com/
  73. 73. Example #2 #140conf
  74. 74. promotion
  75. 75. http://140live.socialapproach.com/
  76. 76. in the room
  77. 77. Example #3 2009 NMC http://cogdogblog.com/2009/06/20/socialmedia-recap-nmc2009/
  78. 78. Pathable
  79. 79. http://www.nmc.org/2009-summer-conference http://2009.nmc.org/
  80. 80. Flickr and Twitter 1,874 Tweets from 173 people http://www.flickr.com/photos/alexandrapickett/3685867335/
  81. 81. VoiceThread http://voicethread.com/#home
  82. 82. http://cogdogblog.com/2009/06/20/socialmedia-recap-nmc2009/
  83. 83. Example #4 BlogWell
  84. 84. Word of Mouth
  85. 85. http://gaspedal.com/events/
  86. 86. Well Equipped
  87. 87. Do the Unexpected
  88. 88. LET’S STAY CONNECTED > @scottyhendo > scott.henderson@mediasauce.com > 317.218.0488 > blog.mediasauce.com
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