Event Gap FEA 2009

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Presented at the 2009 Fraternity Executives Association in New Orleans, LA. Highlights the framework for making your events more engaging and impacting.

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Event Gap FEA 2009

  1. 1. A little about me
  2. 2. It is wonderful to create. Akira Kurosawa
  3. 3. A little about you
  4. 4. What can you expect today?
  5. 5. Framework
  6. 6. Exploration
  7. 7. Application
  8. 8. Letʼs get started
  9. 9. The Interconnected AGE
  10. 10. 1 billion
  11. 11. 1.5billion
  12. 12. 3.3billion
  13. 13. Easy-to-use tools
  14. 14. Are you prepared for this reality?
  15. 15. The SOCIAL MEDIA Primer
  16. 16. Technology is only as good as the people it connects
  17. 17. Static content >> Dynamic flow
  18. 18. Push out >> Pull in
  19. 19. Destination >> Presence
  20. 20. Five Main Tools Blogs YouTube Flickr Facebook Twitter
  21. 21. Four Key Tactics - be real - stand out - involve - interact
  22. 22. Blogs http://beth.typepad.com/ beths_blog/
  23. 23. create conversations
  24. 24. Flickr
  25. 25. share images
  26. 26. 33 million users 3 billion images
  27. 27. YouTube
  28. 28. share videos
  29. 29. 1 billion videos viewed per day
  30. 30. Facebook
  31. 31. stay socially connected
  32. 32. 200 million registered users
  33. 33. 13.4 billion minutes spent per month
  34. 34. Fan Pages
  35. 35. Fan Pages (cont.)
  36. 36. Events
  37. 37. Causes
  38. 38. Twitter
  39. 39. real-time sharing
  40. 40. 7 million daily visitors
  41. 41. 3 million 35-49 years old
  42. 42. Four Key Tactics - be real - stand out - involve - interact
  43. 43. Bring these to your online presence
  44. 44. Questions?
  45. 45. taking it from adequate to amazing
  46. 46. access to the right information
  47. 47. boost conversation before during after using social media
  48. 48. the purpose of an event is conversation
  49. 49. conversation can start long before
  50. 50. the old way organizers attendees
  51. 51. the new way attendees attendees organizers attendees attendees
  52. 52. which is more persuasive?
  53. 53. connecting attendees before the event
  54. 54. O H weak ties O Mark
Granove+er
(1973)
“The
Strength
of
the
Weak
Ties”
  55. 55. A B C
  56. 56. three ways to connect attendees
  57. 57. shared 1 resources to comment on and contribute to
  58. 58. del.icio.us and RSS feeds common stories of interest
  59. 59. display this anywhere attendees can view it
  60. 60. 2 easy methods for creating content about your event
  61. 61. event photos and videos
  62. 62. twitter feeds chat rooms live cam feeds fill the gaps
  63. 63. 3 create a social network for your event
  64. 64. Ning.com site
  65. 65. Example #1 SXSWi
  66. 66. http://sxsw.com/interactive/
  67. 67. panel picker
  68. 68. http://panelpicker.sxsw.com/
  69. 69. community
  70. 70. http://my.sxsw.com/user/home
  71. 71. unofficial stuff
  72. 72. http://pepsicozeitgeist.com/
  73. 73. Example #2 #140conf
  74. 74. promotion
  75. 75. http://140live.socialapproach.com/
  76. 76. in the room
  77. 77. Example #3 2009 NMC http://cogdogblog.com/2009/06/20/socialmedia-recap-nmc2009/
  78. 78. Pathable
  79. 79. http://www.nmc.org/2009-summer-conference http://2009.nmc.org/
  80. 80. Flickr and Twitter 1,874 Tweets from 173 people http://www.flickr.com/photos/alexandrapickett/3685867335/
  81. 81. VoiceThread http://voicethread.com/#home
  82. 82. http://cogdogblog.com/2009/06/20/socialmedia-recap-nmc2009/
  83. 83. Example #4 BlogWell
  84. 84. Word of Mouth
  85. 85. http://gaspedal.com/events/
  86. 86. Well Equipped
  87. 87. Do the Unexpected
  88. 88. LET’S STAY CONNECTED > @scottyhendo > scott.henderson@mediasauce.com > 317.218.0488 > blog.mediasauce.com

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