Event Gap FEA 2009
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Event Gap FEA 2009

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Presented at the 2009 Fraternity Executives Association in New Orleans, LA. Highlights the framework for making your events more engaging and impacting.

Presented at the 2009 Fraternity Executives Association in New Orleans, LA. Highlights the framework for making your events more engaging and impacting.

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Event Gap FEA 2009 Event Gap FEA 2009 Presentation Transcript

  • A little about me
  • It is wonderful to create. Akira Kurosawa
  • A little about you
  • What can you expect today?
  • Framework
  • Exploration
  • Application
  • Letʼs get started
  • The Interconnected AGE
  • 1 billion
  • 1.5billion
  • 3.3billion
  • Easy-to-use tools
  • Are you prepared for this reality?
  • The SOCIAL MEDIA Primer
  • Technology is only as good as the people it connects
  • Static content >> Dynamic flow
  • Push out >> Pull in
  • Destination >> Presence
  • Five Main Tools Blogs YouTube Flickr Facebook Twitter
  • Four Key Tactics - be real - stand out - involve - interact
  • Blogs http://beth.typepad.com/ beths_blog/
  • create conversations
  • Flickr
  • share images
  • 33 million users 3 billion images
  • YouTube
  • share videos
  • 1 billion videos viewed per day
  • Facebook
  • stay socially connected
  • 200 million registered users
  • 13.4 billion minutes spent per month
  • Fan Pages
  • Fan Pages (cont.)
  • Events
  • Causes
  • Twitter
  • real-time sharing
  • 7 million daily visitors
  • 3 million 35-49 years old
  • Four Key Tactics - be real - stand out - involve - interact
  • Bring these to your online presence
  • Questions?
  • taking it from adequate to amazing
  • access to the right information
  • boost conversation before during after using social media
  • the purpose of an event is conversation
  • conversation can start long before
  • the old way organizers attendees
  • the new way attendees attendees organizers attendees attendees
  • which is more persuasive?
  • connecting attendees before the event
  • O H weak ties O Mark
Granove+er
(1973)
“The
Strength
of
the
Weak
Ties”
  • A B C
  • three ways to connect attendees
  • shared 1 resources to comment on and contribute to
  • del.icio.us and RSS feeds common stories of interest
  • display this anywhere attendees can view it
  • 2 easy methods for creating content about your event
  • event photos and videos
  • twitter feeds chat rooms live cam feeds fill the gaps
  • 3 create a social network for your event
  • Ning.com site
  • Example #1 SXSWi
  • http://sxsw.com/interactive/
  • panel picker
  • http://panelpicker.sxsw.com/
  • community
  • http://my.sxsw.com/user/home
  • unofficial stuff
  • http://pepsicozeitgeist.com/
  • Example #2 #140conf
  • promotion
  • http://140live.socialapproach.com/
  • in the room
  • Example #3 2009 NMC http://cogdogblog.com/2009/06/20/socialmedia-recap-nmc2009/
  • Pathable
  • http://www.nmc.org/2009-summer-conference http://2009.nmc.org/
  • Flickr and Twitter 1,874 Tweets from 173 people http://www.flickr.com/photos/alexandrapickett/3685867335/
  • VoiceThread http://voicethread.com/#home
  • http://cogdogblog.com/2009/06/20/socialmedia-recap-nmc2009/
  • Example #4 BlogWell
  • Word of Mouth
  • http://gaspedal.com/events/
  • Well Equipped
  • Do the Unexpected
  • LET’S STAY CONNECTED > @scottyhendo > scott.henderson@mediasauce.com > 317.218.0488 > blog.mediasauce.com