EMPLOYEE ENGAGEMENT AND ‘CULTURE COMMUNICATIONS’ IN A DIGITAL WORLD

EMPLOYEE ENGAGEMENT AND ‘CULTURE COMMUNICATIONS’ IN A DIGITAL WORLD James Burnes VP, Strategy

2001 2005 2009 2012 The Pipe

5 channels

Millions of “channels”

Control what people see

Everyone has a voice

INFORMATION AGE

INTERCONNECTED AGE

These independent voices are the fabric of the company culture

Who is in charge of your company culture?

Everyone!

We need platforms that bring employees together that are engaging and interactive

That let individuals within shine…

… and give everyone a place to fit in or contribute

Your most passionate will lead!

… but many will segment themselves

Humans are naturally self-organizing swarms…

How will you activate employees to take ownership over their culture and inspire awareness?

We must shift our thinking to inspire staff to line up be active in something that’s about them .

Our employees become our… brainstorming group

Our employees become our… focus group

Our employees become our… testing team

Our employees become our… marketing dept.

Our employees become our… sales force

Our employees become our… corporate recruiter

Our employees become our… brand ambassadors

Our employees become our… fundraisers

What do your employees care about? What do they pay attention to?

Things to consider Identify each audiences and list what they need to know vs. what they want to know What existing resources do they have access to? What tools are they likely using Match what we need to communicate with what tools best fit their needs Develop a registration/sign-up solution

Identify each audiences and list what they need to know vs. what they want to know

What existing resources do they have access to?

What tools are they likely using

Match what we need to communicate with what tools best fit their needs

Develop a registration/sign-up solution

Interesting Examples of Employee Engagement and Corporate Culture

A recent survey of HR executives engage employees with… 79% some form of social media 75% use email 72% Intranet 50% Face to face meetings 36% Web sites 28% Employee Newsletters Source: Employee Engagement Survey completed by the International Association of Business Communicators (IABC) and Buck Consultants.

79% some form of social media

75% use email

72% Intranet

50% Face to face meetings

36% Web sites

28% Employee Newsletters

Rules for Successful Employee Engagement and Activation Be clear on who gets to participate. (Everyone?) Clearly define the scope/limit of their role/responsibility. Promote transparency in disclosing conflicts of interests Provide some creative restraints to focus output (manufacture ring, resources, budget, etc.)

Be clear on who gets to participate. (Everyone?)

Clearly define the scope/limit of their role/responsibility.

Promote transparency in disclosing conflicts of interests

Provide some creative restraints to focus output (manufacture ring, resources, budget, etc.)

Rules for Successful Employee Engagement and Activation Lead, don’t manage, social platforms Encourage interaction and drive topics and methods that benefit by participation Show the team that you’re taking them seriously by having all levels of the org. participate Thank participation Showcase and celebrate what the team has accomplished together

Lead, don’t manage, social platforms

Encourage interaction and drive topics and methods that benefit by participation

Show the team that you’re taking them seriously by having all levels of the org. participate

Thank participation

Showcase and celebrate what the team has accomplished together

You like us!

You value me!

You listened to me!

QUESTIONS?

connect with me diasauce James Burnes VP, Strategy Cell: 317.512.3612 [email_address] www.mediasauce.com OR CONNECT WITH ME ONLINE: www.facebook.com/jamesburnes www.twitter.com/jamesburnes or @jamesburnes www.linkedin.com/in/jamesburnes

THANK YOU!