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Employee Engagement And Activation

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Learn how companies inspire employee engagement and build a culture that demonstrates the best of an organization's spirit through digital platforms that speak to community building.

Learn how companies inspire employee engagement and build a culture that demonstrates the best of an organization's spirit through digital platforms that speak to community building.

Published in Business , Technology
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  • Show lots of figures to imply a crowd with one a different color or unique eye-catching shape
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Transcript

  • 1. EMPLOYEE ENGAGEMENT AND ‘CULTURE COMMUNICATIONS’ IN A DIGITAL WORLD
  • 2. EMPLOYEE ENGAGEMENT AND ‘CULTURE COMMUNICATIONS’ IN A DIGITAL WORLD James Burnes VP, Strategy
  • 3. 2001 2005 2009 2012 The Pipe
  • 4. 5 channels
  • 5. Millions of “channels”
  • 6. Control what people see
  • 7. Everyone has a voice
  • 8. INFORMATION AGE
  • 9. INTERCONNECTED AGE
  • 10. These independent voices are the fabric of the company culture
  • 11. Who is in charge of your company culture?
  • 12. Everyone!
  • 13. We need platforms that bring employees together that are engaging and interactive
  • 14. That let individuals within shine…
  • 15. … and give everyone a place to fit in or contribute
  • 16. Your most passionate will lead!
  • 17. … but many will segment themselves
  • 18. Humans are naturally self-organizing swarms…
  • 19. How will you activate employees to take ownership over their culture and inspire awareness?
  • 20. We must shift our thinking to inspire staff to line up be active in something that’s about them .
  • 21. Our employees become our… brainstorming group
  • 22. Our employees become our… focus group
  • 23. Our employees become our… testing team
  • 24. Our employees become our… marketing dept.
  • 25. Our employees become our… sales force
  • 26. Our employees become our… corporate recruiter
  • 27. Our employees become our… brand ambassadors
  • 28. Our employees become our… fundraisers
  • 29. What do your employees care about? What do they pay attention to?
  • 30. Things to consider
    • Identify each audiences and list what they need to know vs. what they want to know
    • What existing resources do they have access to?
    • What tools are they likely using
    • Match what we need to communicate with what tools best fit their needs
    • Develop a registration/sign-up solution
  • 31. Interesting Examples of Employee Engagement and Corporate Culture
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  • 39. A recent survey of HR executives engage employees with…
    • 79% some form of social media
    • 75% use email
    • 72% Intranet
    • 50% Face to face meetings
    • 36% Web sites
    • 28% Employee Newsletters
    Source: Employee Engagement Survey completed by the International Association of Business Communicators (IABC) and Buck Consultants.
  • 40. Rules for Successful Employee Engagement and Activation
    • Be clear on who gets to participate. (Everyone?)
    • Clearly define the scope/limit of their role/responsibility.
    • Promote transparency in disclosing conflicts of interests
    • Provide some creative restraints to focus output (manufacture ring, resources, budget, etc.)
  • 41. Rules for Successful Employee Engagement and Activation
    • Lead, don’t manage, social platforms
    • Encourage interaction and drive topics and methods that benefit by participation
    • Show the team that you’re taking them seriously by having all levels of the org. participate
    • Thank participation
    • Showcase and celebrate what the team has accomplished together
  • 42. You like us!
  • 43. You value me!
  • 44. You listened to me!
  • 45. QUESTIONS?
  • 46. connect with me diasauce James Burnes VP, Strategy Cell: 317.512.3612 [email_address] www.mediasauce.com OR CONNECT WITH ME ONLINE: www.facebook.com/jamesburnes www.twitter.com/jamesburnes or @jamesburnes www.linkedin.com/in/jamesburnes
  • 47. THANK YOU!